Sentient Marketing: The Future of Customer Engagement
Published: July 8, 2019 By Chris Twogood It's a couple weeks before the January earnings call, and the CMO of a large telecommunications company is reviewing Q4's sales performance. She notices that there was a steep increase in customers cancelling their plans in mid-December, but her analysts can't …
Marian MC Chrvala flipped this story into JOURNEY TO COMMUNICATION EXCELLENCE•1745d