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Nike: A Real-Time Lesson In Crisis Management

Duke University

Nike: A Real-Time Lesson In Crisis Management

Forbes - Shep Hyken

A bizarre “shoe malfunction” caused Zion Williamson, a star basketball player at Duke University, to leave last night’s game injured. In the first minute of the game, the shoe “exploded” and Williamson’s foot pushed right through it. He went down clutching his knee, left the court, and did not …

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