Forbes Why You Need Your Next Marketing Channel, Now Forbes - Neal TapariaYour new product works. It might be a new product that effectively addresses a problem, or perhaps you’ve innovated on an existing product, and made it 10x better. You even found a channel for acquiring
Forbes What Can Traditional Schools Learn From Schools That Already Go Part-Time? Forbes - Mike McShaneCovid-19 has exposed the fragility of many systems in our lives. From public health to public schools, international travel to international trade, a microscopic tangle of RNA with crown-like spikes protruding
ForbesSmall Business 6 Ways To Spring Clean Your Small Business Forbes - Mike KappelAh, springtime. The time of year when flowers are budding, birds are chirping, and warmer winds are blowing. It’s also a time when people purge their houses of dirt, dust, and debris … aka spring cleaning.
ForbesMental Health Civic Nation BrandVoice: Supporting Students During Mental Health Awareness Month & Beyond Forbes - Rahje BranchAt Common App, we know that while students may complete the application process, matriculating through college can be even more stressful. There are often financial, academic, and other social barriers
ForbesLeadership Three-Quarters Of Voters Want Coronavirus Testing Before Returning To School Forbes - Wesley WhistleAmericans want testing before they send their kid—or themselves—back to school. A new poll from Morning Consult shows that 74% of registered voters think coronavirus testing should be required before return
ForbesLeadership Big Brands Vs. Startups: Here’s Why Authenticity Is Important (Especially Now) Forbes - Columbia Business School - the Eugene Lang Entrepreneurship CenterDuring the 2017 Black Lives Matter protests, Pepsi launched a now-infamous spot featuring Kendall Jenner, giving a can of soda to a police officer. Meant to convey unity and togetherness, the ad came oblivious,
ForbesMarketing Council Post: How Marketing Can Adapt To A World Without Cookies: 15 Strategies From Experts Forbes - Forbes Agency CouncilVery recently (and much to many webmasters' disappointment), Google announced that it would cease to use cookies. Marketers around the world reeled from this announcement. In essence, it meant that several
ForbesMarketing Council Post: How To Encourage Teams To Share Creative Marketing Ideas: 16 Expert Tips Forbes - Forbes Communications CouncilMarketing departments live and die on the quality of their innovation, in an industry where businesses can’t sit on their laurels for too long. Innovative change is needed constantly, and innovation relies
ForbesLeadership Council Post: 15 Strategies For Finding Courage When Facing Life's Challenges Forbes - Forbes Coaches CouncilThere’s a saying that life is what happens while you’re busy planning. While you may try to be ready for every eventuality, setbacks will happen no matter how much you prepare. We’ve all been in a situation
ForbesLeadership The Five Types Of Agility To Lead In Disruption Forbes - Henna InamIf you’re finding yourself exhausted or unsure about how to make decisions in this time of disruption, you’re not alone. Leaders around the world are trying to learn how to lead with agility in these times.
ForbesLeadership Winning The Peace: Consider Diversity Before Reintegrating Your Workforce Forbes - Stephen FrostIn 1945, after the end of the Second World War, people returned to work en masse. Owing to labour and skills shortages, it was a time when diversity was proactively considered in the workplace, from the
ForbesLeadership This Entrepreneur Wants To Empower Women Through Investing: Q&A With Amanda Holden Forbes - Maggie GermanoAs a feminist and financial coach for women, empowering and educating women about money is my biggest passion. There’s a clear connection between access to financial resources and women’s empowerment general.
ForbesLeadership Why Resilience Must Drive Covid-19 Recovery According To Risk Experts Forbes - Chloe DemrovskyLeaders across business and government are reevaluating the status quo and evaluating lessons learned as we emerge from the initial Covid-19 lockdown phase. They will make strategic decisions that will
ForbesLeadership Disability Equals Disenfranchisement, Lawsuit Says Forbes - Peter SlatinAs the Trump administration and a mix of governors and state legislatures try to suppress voting by mail across the Union, a coalition of disability rights groups and citizens with disabilities is still
ForbesPublic Relations Council Post: How To Stop Getting Consumed By Social Media Forbes - Young Entrepreneur CouncilMany of us are guilty of using social media more often than we’d like. Now that people are working from home due to the pandemic-related lockdown, it’s more difficult than ever to stay off social media.
ForbesLeadership Council Post: Three Common Communication Mishaps In The Remote Workplace Forbes - Young Entrepreneur CouncilNothing highlights a communication breakdown like transitioning to a remote workplace. Read on to find out more about common mishaps that can occur remotely and how to prevent them in the future. The workplace
ForbesMarketing Council Post: Building A Successful Website For Your Business Forbes - Jessica WongDuring this "new normal," a great website can not only have a huge impact on your relationship with customers, but it's also one of the most effective ways to draw people in and build trust. This can boost
ForbesLeadership Council Post: What Would The Brand Do? And In Crisis, What Must You Do For The Brand? Forbes - Brad CirconeWe ask our clients every day a seemingly simple question: "What would the brand do?" Yet some CEOs, VPs and other C-suite leaders are tongue-tied, knotted up in their response, somewhere between what professionally
ForbesSelf-Acceptance Council Post: How To Create Self-Acceptance (And Why You Should) Forbes - Young Entrepreneur CouncilSelf-acceptance and self-esteem are often used interchangeably. But they are significantly different concepts that can have powerful impacts on your wellness. Self-acceptance is a broader and more all-embracing
ForbesBusiness Council Post: The True Cost Of Real Estate For Homeowners Forbes - Young Entrepreneur CouncilWouldn’t it be nice if your monthly mortgage payment encompassed the total cost of real estate ownership? Unfortunately, it doesn’t. Real estate is much more expensive than your monthly mortgage payment
ForbesLeadership How The Coronavirus Is Changing Hiring And Recruiting Going Forward Forbes - Robin RyanI had a long conversation with the CEO of a manufacturing company that is looking at rehiring laid-off workers and finding new or better talent to fill the roles as he plans to open up soon. He said, my
ForbesLeadership What Happens After The Restaurants And Other Small Businesses Close? Forbes - Bill ConerlyMany restaurants will not survive the lockdown phase of the coronavirus pandemic. The Souplantation/Sweet Tomatoes chain has shut down for good. Some restaurants will try to reopen but not last very long.
ForbesLeadership Council Post: Six Tips For Successful Recruiting During A Recession Forbes - John PierceNo matter the circumstances, history has shown that we enter an economic recession roughly every 10 to 12 years, often with no advance warning. While I’m not an economist and won’t claim to know how long
ForbesLeadership Council Post: Leading In A Virtual Environment: Ten New Guidelines Forbes - Natalie Doyle OldfieldLeading virtually requires a new approach and a new mindset. Working remotely has changed the way we work, we learn, we live and we lead. It’s introduced new challenges for leaders: How do we maintain
ForbesLeadership Council Post: The Importance Of Stakeholder Engagement And Building Brand Loyalty Through Purpose Forbes - Lynne McQuakerMany of us are currently participating in virtual conferences, online conversations, webinars and Zoom calls, and it has become increasingly apparent that authenticity, transparency and trust will be a
ForbesLeadership Council Post: Are You Allergic To Feedback? Forbes - Christine Allen, Ph.DWhen I was young, I grew up with a dad who intended to help me be the very best I could be. No matter how I performed, he always asked me if that was the best I could do, even when I brought home all I
ForbesSmall Business Council Post: Tips For Navigating The Current Climate As A Small Business Forbes - Kelly SamuelThe COVID-19 pandemic has hit many small businesses like a hurricane. I have been both a small business owner and a small business consultant for the last 10 years, so I know what it’s like to deal with
ForbesMarketing Council Post: Marketers Need To Optimize Across, Not Within, Channels Forbes - Tom TreanorMarketing optimization is far from a new concept. For years, marketers have focused their efforts on collecting data, analyzing insights and improving functions within different channels. The problem this
ForbesMarketing Council Post: Why Authority Positioning Is Set To Overtake Content Marketing In This New Normal Forbes - Mike Saunders, MBABefore COVID-19, the world had become so fast-paced. As we prepare to move into our “new normal,” we must understand that the way marketing worked before may not be how it will work moving forward. Our
