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How To Get Started Using Customer Journey Maps

How To Get Started Using Customer Journey Maps

Forbes - Kimberly A. Whitler

In the last article, Marcy Strauss Axelrod, a strategy management consultant who focuses on helping firms grow, provided insight on customer journey maps in a multichannel world (see here). Below, she shares thoughts on how to get started journey mapping. Whitler: With all of the conflicting …

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