Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising. This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. Featuring the likes of MrBeast, Jake Paul,
The social media stars turning followers into fortunes. Edited by Steven Bertoni. Reporting by Steffi Cao, Matt Craig and Alexandra S. Levine. Photography by Devin Yalkin. Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the …
