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Five Customer-Centric Marketing Lessons from Apple to Zappos

Five Customer-Centric Marketing Lessons from Apple to Zappos

Forbes - Stan Phelps

Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today’s consumer is empowered. Empowered to find their own information, empowered to share their opinions and empowered to avoid marketing. Brands need to find ways to leverage …

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