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Five Customer-Centric Marketing Lessons from Apple to Zappos

Five Customer-Centric Marketing Lessons from Apple to Zappos

Forbes - Stan Phelps

“The One to One program was created for one purpose: to build a customer for life. It’s based on a simple premise – the more a customer understands and appreciates a product, the more likely they are to make a deeper emotional connection with that product, and to return or to recommend the …

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