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Failure Is 99% Of The Work: How To Fail Fast On The Way To Spectacular Innovation

Innovation

Failure Is 99% Of The Work: How To Fail Fast On The Way To Spectacular Innovation

Forbes - Jim Ludema and Amber Johnson

Jazz musicians learn to “create space for collisions,” in order to make creativity happen as they play. Our conversation on failure begins with a flea. Specifically, the water flea Daphnia (Johnson, 2010), a tiny crustacean that lives in most freshwater ponds. In normal conditions, Daphnia breed …

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