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7 Secrets Of Successful Analytics-Driven Marketers

7 Secrets Of Successful Analytics-Driven Marketers

Forbes - Daniel Kehrer

Marketing organizations are making major moves into analytics technology – many of them for the first time. For best-of-breed companies, the results have been stellar, with major boosts in marketing effectiveness, ROI and revenue. But others struggle, due in part to problems integrating data-driven …

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