Football Marketing Magazine

By Football Marketing Magazine | News and interesting articles about football marketing.

Soccer mania: Now's the time to invest in the MLS!

<i>Major League Soccer (MLS) can no longer be considered a niche football league. With its following around the world it represents a huge opportunity</i> …

Why re-brand 'The Football League' to the 'English Football League'?

<i>The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the “English</i> …

Abby Wambach and the rise of women's football

<i>With the retirement of Abby Wambach women’s football is losing a great player. However, especially due to Wambach’s engagement, the sport is as</i> …

"Together. Stronger" - How marketing helped Wales reach the Euros 2016

“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one can …

Will the Volkswagen scandal affect the Bundesliga?

Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement in the Bundesliga could come under scrutiny …

Should the Bundesliga fear the Premier League's money?

<b>Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier League’s astronomical television deal and the resulting</b> …

What are the top sports marketing agencies in the world?

Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course not exclusive as …

#ShareTheSofa - Heineken expands to the second screen

<i>To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken launched an interactive campaign with the</i> …

Alcohol advertising fueling football budgets

<i>Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about the ethical acceptability of</i> …

Beyond the traditional football gear – Hummel's SK Brann rubber football shirt

Creativity and originality are essential components of football shirt design, but this successful industry already reached a point where …

Sponsors leave FIFA due to controversy around corruption

<b>Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way football’s governing body is handling the</b> …

What do you #PlayFor? – Manchester United and social media

<b>Manchester United and its sponsors are increasingly harnessing the power of social media to establish a deeper connection with fans worldwide.</b><p>Despite …

Bundesliga growing into global spotlight

<b>Known for decades as one of the better football leagues in the world, the Bundesliga still lacked the allure of the Premier League or Primera</b> …

Champions League targeting local fans with newly designed finals logo

<i>As the most anticipated match in club football approaches, Berliners can be proud their city is featured in the official logo for the 2015 Champions</i> …

Manchester United earns 11% of European club sponsorship revenue

A new ‘Sponsorship Today’ report shows that Manchester United now earns 11% of all sponsorship income across Europe’s six major leagues.<p>The data, …

Did the 2014 World Cup turn the USA into a soccer-crazy market?

<i>The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to</i> …

How Manchester City was turned into a global brand overnight

<i>The case of Manchester City provides a unique window into the magical world of modern branding, where everything is possible for the right …

Football boots design taken to the next level

Chris B. Murray, a fine artist and illustrator from the US, has recently taken the design of football boots to an entirely new level.<p>He was …

Puma's daring move: odd-coloured pink and blue boots

Long gone are the times when the only football boot colors to choose from were black and…black. In an attempt of the main shoe companies to stand out …

Adidas steals Manchester United from Nike

Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards, the club will receive a minimum of …

Shin guards become real pieces of art

Normally they are only there to protect the shins of footballers, however some of them should rather be considered as pieces of art. The exclusive …

How 'Beats' outsmarts Sony during the World Cup

Many of the World Cup’s football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis Suarez, or Wayne Rooney are part of the highly successful …

The best World Cup ads of all time

In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance, banking, …

Samsung switches to 'Soccer Mode' for the World Cup

For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door or on TV at home. Not …

Ronaldo named the world's most marketable footballer

According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable footballer worldwide. Based on a …

FIFA's World Cup sponsorship structure

FIFA’s sponsoring structure explained<p>After the World Cup in Germany in 2006, FIFA devised a new business strategy which entailed a new sponsoring …

São Paulo FC supports NGO 'Casa do Zezinho'

Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged children aged 6 to 29 years. Like all …

Bayern Munich - Brand value

Even though the German record champion was defeated in this season’s Champions League by its Spanish rivals – the FC Bayern Munich is still leading …

Adverts around the FIFA World Cup

Nike Football – Winner Stays<p>For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing …