Frank Delmelle

89 Flips | 1 Magazine | 9 Likes | 12 Following | 16 Followers | @fonko26 | Keep up with Frank Delmelle on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Frank Delmelle”

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The Atomic Guide to Content Strategy

Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign<p>Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s …

Content Strategy

Hello First Name

5 Pointers To Tackle The Triple <b>#Personalization</b> Paradox<p>“The marketing industry has been promising personalization at scale for the past 20 years. …

People also ask: "Who wears lederhosen?”

#Native Ads Disqualified By The Fed? Reconsider...

#Native Ads Disqualified By The Fed? Reconsider This $4.3 Billion Bet Instead: https://t.co/CycVjWuOA0 pic.twitter.com/iqQ6Q50LWF<p>— Frank Delmelle …

6 Ways to Reanimate the Battered Banner Ad

Raphael Nolens, Niky Patyn & Frank Delmelle<p><b>“</b><b>Scientific proof that no one pays attention to banner ads</b><b>”. <br>How’s that as a wonderful headline to kick</b> …

6 Ways Content Will Not Be What It Seems In 2016

Here are 6 of content marketing’s most cunning new disguises. Expect to see more of them in 2016. Smart or deceptive? The comment box below is all yours.<p>Learn more / find all sources at the Content Marketing Observatory: http://www.scoop.it/t/contentmarketingobservatory

3 precious reasons to be #prigital

<i>By Frank Delmelle – Content Strategist at These Days Belgium</i><p>Digital accounts for more than 50% of the time people spend with media worldwide. Print …

Marketing

Content marketing guidelines 2016 2017

Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. I disagree with this approach. In this deck, I am sharing my 10 insights on content creation, based on my own experiences and best practices. But this is an unfinished …

12 ways to win over the whimsical content consumer

Frank Delmelle<p><b>How do you market Content – with an entertaining capital C – in times of almighty artists and splintered audiences?</b><p>These Days Research …

Marketing Content in TV’s 3rd Golden Age (5/5)

<i>An Epic Essay in 5 Episodes — by</i> <i>Frank Delmelle</i><p><b>How do you market Content (with an entertaining capital C) in times of “</b><b>total audience fragmentation</b><b>”?</b> …

Yes, There Is a War on Advertising. Now What?

Apple has been scaring up apocalyptic predictions for the future of advertising ever since it said its forthcoming mobile operating system would make …

Digital Advertising

Marketing Content in TV’s 3rd Golden Age (3/5)

<i>An Epic Essay in 5 Episodes — by</i> <i>Frank Delmelle</i><p><b>How do you market Content (with an entertaining capital C) in times of “</b><b>total audience fragmentation</b><b>”?</b> …

Marketing Content in TV’s 3rd Golden Age (2/5)

<i>An Epic Essay in 5 Episodes — by</i> <i>Frank Delmelle</i><p>H<b>ow do you market Content (with an entertaining capital C) in times of “</b><b>total audience fragmentation</b><b>”?</b> …

Marketing Content in TV’s 3rd Golden Age (1/5)

<i>An Epic Essay in 5 Episodes — by</i> <i>Frank Delmelle</i><p>H<b>ow do you market Content (with an entertaining capital C) in times of “</b><b>total audience fragmentation</b><b>”?</b> …

3 Reasons Why Chocolate Brands Embrace Content Strategy

Across the globe, confectionery brands seem in a rush to reinvent their stories…<p>Why?<p>Confectionery brands face a triple ‘chocolate shock’:<p>3. “Eight markets drive 70% of the world’s confectionery growth, according to Mondelez: Brazil, China, Colombia, India, Russia, South Africa, Turkey and Vietnam,” …

Content Strategy

Who Are You Marketing To

No matter how alluring the old-school linear journey, no matter how short the attention span, when a marketer thinks of his audience, ...<p>http://www.scoop.it/t/contentmarketingobservatory<p>http://thehumancontentfarm.tumblr.com

Marketing

How Mad Men’s Don Draper Could Still Get a Happy Ending

Don Draper is caught between a rock and a hard place, but that doesn’t mean he still can’t turn this whole thing around.<p>When he hasn’t been romancing gloomy waitresses in this last half-season of <i>Mad Men</i>, Don Draper has been busy losing it all. We’ve seen him give a million-dollar kiss-off to Megan, …

Eduardo Galeano: 15 Quotes Every Content Marketer Should Know

“We are made of stories. I mean, scientists say that human beings are made of atoms, but a little bird told me that we are also made of stories.” Here are 15 quotes demonstrating why Eduardo Galeano (1940-2015) belongs on every content marketer's bookshelf.

Marketing

Beauty Brands Freshen Up Sites with Guided Selling Tools

While plenty of buyers have been comfortable making the move to digital, cosmetics shoppers are one group that has generally stuck with the store. …

Curiosity Killed The Crap - Why CMO’s Respond to People’s Wonderings or Fail in 2016

Three years after Doug Kessler pointed at Crap as “the single biggest threat to content marketing” – and two years after Mark Schaefer’s notorious ‘Content Shock’ alert – a less gloomy statement on the imminent fate of branded content is appropriate.<p>Prospects for branded ‘rubbish’ have never been …

Marketing

The Content Wheel

How to determine if a content marketing idea makes sense?<p>The Content Wheel is an offline interactive tool<p>to determine if a content idea makes strategic sense,<p>i.e. to separate the content wheat from the content chaff.

Content Marketing

Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing.<p>Adweek caught up with Peter …

Is 'Banner Blindness' Spreading to the Facebook News Feed? — The Content Strategist

Is ‘Banner Blindness’ Spreading to the Facebook News Feed?<p>In many ways, our time spent on Facebook starts to blur together. On any given scroll …

Social Media