Fabian Nyström

10 Flips | 1 Magazine | 1 Like | 2 Following | @fnyst2014 | Keep up with Fabian Nyström on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Fabian Nyström”

Clever new iPhone app lets you unlock your Mac with Touch ID

Do you ever wish you had a simple way to unlock your computer just as easily as you unlock your Touch ID-enabled iPhone? Well now there is one, at …

Part 7) Product Reviews, Briefings, & Reviewer’s Guides

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p><b>Product Reviews, Briefings, & Reviewer’s Guides</b><p>The attention that Apple’s PR and Communications group puts into events can even be seen in the packages that reviewers receive with …

Part 6) Controversies: From Maps to Beats to Haunted Empires

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>The number of major controversies in Apple’s recent history could be counted on a single hand, but because of the company’s size and history of PR dominance, each one has attracted …

Part 9) A Friendlier, More Transparent Future?

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>Post-Katie Cotton, members of Apple’s PR and Communications team are said to be excited about the new opportunities and tactics they will be able to execute under a friendlier, more …

Part 8) Steve Jobs and the Process Behind Press Releases

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p><b>Steve Jobs and the Process Behind Press Releases</b><p>A former Apple PR member recalls that Steve Jobs once scrapped an entire Apple press release announcing a new partnership with another …

Part 5) Two Heads In Place Of One

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p><b>Two Heads In Place Of One</b><p>Months after announcing her departure, Katie Cotton has moved on from Apple, according to a person close to the former executive. She is no longer involved …

Part 4) The Departure of a “Tyrant”

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>While Apple PR portrayed former VP of Worldwide Corporate Communications Katie Cotton’s departure as a way for the executive to spend more time with her children, the true reason for …