Digital & Social Media Digest

By Florent Le Mens | Digital & Social Media Digest of the big digital news & social media stories making headlines making sure you’re up-to-date on the news that matters to digital marketers and Social Media specialists.

Backstory: Building a digital-first newsroom - Digital - ABC News

News organisations around the world are grappling with how to organise their teams as new technology drives dramatic change in the way people get …

Instagram encroaches on Snapchat's turf of social media influencers, winning their hearts, minds and posts

Harris Markowitz was overjoyed when he was nominated for Shorty Award's "Snapchatter of the Year" last year. The award show, which honors the best in …

Ten tips that will make you a master of Instagram

It is one of the fastest-growing social networks, but are you making the most of its photo and video features? Get some handy hints<p>When Instagram was launched in October 2010, it was an app for applying stylish “filters” to your photos and sharing them with friends. Six and a half years (and a $1bn …

Instagram

Everyone seems to hate the new Skype

Microsoft’s radical redesign of Skype isn’t going down well. While Android users have had access to the new Skype design for a month, the refresh only debuted on iPhone a couple of weeks ago. Ratings of the Skype app on Apple’s App Store have plummeted worldwide since the new Skype launched. In the …

Microsoft

7 Ways You Can Increase Instagram Engagement for Your Small Business

Here are seven ways to help you improve engagement on Instagram.

Small Business

Inside Halo Top’s Instagram strategy

Ice cream brand Halo Top’s Instagram account features image after image of its carton pints swimming in melted swirls of vibrant oranges, purples and …

How To: Craft Action-Inducing CTA’s – Marketing And Growth Hacking

Digital marketing is not immune to business specific jargon. From an outsider’s perspective, it appears to thrive on it. This makes breaking into the …

Google will stop scanning your Gmail messages to sell targeted ads

Google will stop its long-standing practice of scanning the contents of individual Gmail users for advertising purposes, the company announced in a blog post today. The practice, something Google has done nearly since the launch of its email service, allows the company to digest the contents of …

Google

Instagram Stories hits 250M daily users, adds Live video replays

Instagram Stories is widening its lead over Snapchat and rolling out new features to keep everyone shooting video. Instagram Stories now has 250 million daily active users, up from 200 million in April, 150 million in January and 100 million in October after launching the Snapchat Stories clone in …

What Amazon would be buying if it buys Slack

The “who’s going to buy Slack” rumor mill has begun to churn again, and this time the prospective buyer of the messaging company is Amazon, according to a Bloomberg report.<p>For most consumers, Amazon is just an online retailer with convenient shipping. But looking holistically at the company’s …

Amazon Echo

Bear is everything we wanted Notes to be

I’m in love with a note-taking app for the first time since Evernote wowed me almost a decade ago.<p>‘Bear‘ is what Notes should have been. Hell, it might be what Notes <i>still</i> aspires to be. It walks the perfect line between simple and feature-rich while offering robust options for organization, search, …

Evernote

How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year

Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and …

8 Digital Marketing Stats That Got Our Attention This Week

It was another intriguing week in online marketing data points, with even more eyebrow-raising mobile numbers than usual. Check out the eight that we …

Advertising Industry

How to take the perfect Instagram photo, according to someone with 100,000 followers

A few scrolls throw the flawless, pink dragon fruit lattes, thriving green house plants and intricate rainbow-coloured poké bowls that make up …

Photographers

10 interesting digital marketing stats from this week

<b>It’s back to business this week (I'm back from gallivanting at an industry event), so let’s get straight down to some trusty stats.</b>The roundup …

Fyre Festival

This Team Runs Mark Zuckerberg’s Facebook Page

When Facebook went public five years ago, the world had a pretty vivid picture of who Mark Zuckerberg was. As much as anything, that image was of …

Facebook

Millennials Most Likely To Engage With Email Marketing

Millennial shoppers might be easier to reach than you think.<p>Millennials are the most likely generation to engage with marketing emails, according to …

Millennials

10 Lessons From Tim Ferriss That Took Him a Decade to learn

<div>I’ve been a huge Tim Ferriss fan since his first book The 4-Hour Workweek. It inspired me to start a business that gives me the time, …

Tim Ferriss

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes.<p>There’s the art of uncovering when to post …

Instagram Completes Transformation Into Snapchat by Introducing ‘Face Filters’

Following the revamp of the app’s messaging service earlier this spring, Instagram just announced that it’s adding another new feature: “face …

Does corporate storytelling work? Some mega-brands say no.

<b>By Mark Schaefer</b><p>With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an …

Digital Marketing

The Do’s and Don’ts of Social Media Giveaway Campaigns

The weather has been perfect the past few weeks in Seattle. And any time the sun is out, my mind immediately returns to the summer of 2014, when I …

Social Media Marketing

12 books to transform who you are, what you do & how you do it

A 1 year reading plan<p>What do you want to be? Who do you want to be?<br>More importantly, what do you want to <b>do?</b><p>What do you want to do with your life, …

Inspiration

Can Snapchat Survive If Facebook Copies All Its Best Features?

To be successful, a company needs to provide something customers want. It must be able to do so for less than they’re willing to pay. And there must be some reason why competitors can’t just copy it when it succeeds. In management terms, it needs a <i>value proposition</i>, a <i>business model</i>, and a …

Evan Spiegel

Yes, Long-Form Content Still Works — Here’s Why

While short-form content gets a lot of focus, there's still a lot of value in longer, more informative posts.

Zuckerberg thinks Facebook was ‘late’ to competing with Snapchat, is now ‘ahead’

Mark Zuckerberg believes Facebook has leapfrogged Snapchat in the race to provide visual communication thanks to the launch of Facebook’s augmented reality Camera Effects platform. On today’s strong earnings call after Facebook beat estimates in Q1 2017, Zuckerberg said (emphasis mine):<p>“<b>I think we</b> …

Augmented Reality

How to Keep Your Energy Up When You’re Totally Stressed Out | Lifehacker

<div>I don’t know about you, but my world has been a little more stressful since… say, last November. Even without the continuous news updates—and …

Let’s Get Visual…With Social Media

The continuing growth of visual platforms, such as Pinterest, Snapchat and Instagram, confirm that incorporating visual content into your social …

Social Media Marketing

How Much Would Facebook Be Worth Today If It Hadn't Bought Instagram?

Facebook just did an update last week that Instagram is now up to 700 million monthly active users.<p>A little over 5 years ago, Kevin Systrom – Instagram’s founder – agreed to sell his company to Mark Zuckerberg for $1 billion of cash and stock. At the time of the deal, Instagram had 30 million users.<p>…

Facebook