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Rather than just decorating and making things look pretty, it is my personal aim to create designs rooted in a strong concept. As an Art Director I do concept & design and my personal focus lies in the areas Corporate Design, Editorial Design, Desktop Publishing as well as Apparel Design and Installations of Art. Prerequisites next to keeping one’s eyes wide open and a sense for visual quality, are an affinity to art and design, and a nose for current trends. Based on this, tailormade ideas for the target group are developed and implemented, following the individual requests of each unique client – be it a small business or an international corporation.