ajay

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How Most Startups Mess Up Their Marketing

<i>Katie Burke is the Director of Media & Analyst Relations at HubSpot.</i><p>Recently, a startup called Pressfarm launched, promising to provide the names, emails, and Twitter accounts for journalists so that entrepreneurs could get outstanding coverage for their business.<p>There’s just one major problem with …

So... You Want To Be A CxO? (8 Secrets For Your Career)

It feels like there’s been an explosion in Chief <i>[fill in the blank]</i> Officer roles: CAOs, CBOs, CCOs, and so on, proliferate in the leadership pages of corporate websites, these days.<p>My own profession is witnessing the advent of the CLO (Chief Legal Officer). How does one become a CxO? I offer some …

25 Entrepreneurs Reveal What They Wish They'd Known Before Their First Startup

Every entrepreneur — no matter the size of their company — faces tough decisions and seemingly insurmountable struggles at some point in the process of getting their idea off the ground.<p>Think you have what it takes?<p>Rejoiner's Joseph Putnam teamed up with Grasshopper to ask more than two dozen …

Entrepreneurship

50 Resources to Help You Create Customers for Life

<i>Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog.</i><p>Earning customer loyalty is an uphill battle, but it is always worth the effort.<p>You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer …

The Three Qualities a CEO Must Have to Succeed

CEOs and diamonds are a lot alike: Most are flawed in some way, all are hardened and formed under crushing pressures and intense heat, and they are judged by degrees of quality. We’ve perfected the art and science of judging a diamond’s quality via the four C’s: carat, cut, color, clarity. I assert …

7 Rebranding Mistakes To Avoid

<i>Ilya Pozin is a serial entrepreneur, writer, and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me and digital marketing agency Ciplex.</i><p>Rebranding can be a risky business. It’s more than just a fresh coat of paint on your company brand, …

Why Bad Financial Predictions Will Kill Your Startup

<i>Paul Jackson is the Founder of Worthworm.</i><p>If headlines are to be believed, it’s a great time to get into the startup game. It seems like every day startup after startup is announcing its most recent million dollar round of funding or billion dollar valuation. However, if you’re just entering this …

Entrepreneurs to venture capitalists: We’re looking for 5 traits

I’ve met with dozens and dozens of VC investors over the years, both formally and informally. Some passed on my company. Others we passed on. I’ve also had hundreds of conversations with other entrepreneurs about their experiences with venture investors. These opportunities have given me a good …

10 Ways to Help You Innovate and Get Stuff Done

<i>West Stringfellow is the CPO of Bigcommerce.</i><p>Innovation is simple. You don’t have to be a genius, or boast an MBA from Harvard, or carry some McKinsey strategy in your back pocket. You don’t even have to have an original idea. You simply have to be able to get shit done.<p>Gates, Ellison, Jobs and …

Why Your Favorite App Isn’t Business-Related And How It Can Be

<b>Editor’s note:</b> <i>Todd McKinnon is CEO of identity management firm Okta.</i><p>Think about your favorite app. Let me guess. It’s a consumer app — something like Uber, Instagram or Pinterest. So what do we do to get business apps into that list of favorites?<p>It’s rare to hear end users rave about an enterprise …

Early stage investment terms in india (seed stage)

Terms that founders should be aware of when raising a seed or angel round in India. Presented at Bangalore Startups.

The 50 Most Dazzling Pictures From Space

Taking pictures in space ain’t just point and shoot. When a spacecraft is billions of miles from home, it takes an awful lot of data processing and …

A glorious day. |Andamans, India

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