Nikhil F

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3 Steps to Creating Your Branding Message

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You only have one value proposition and you want it to stick in your customers' minds. BMW is the "ultimate driving machine." Apple customers "think different." Nike's message -- "Just do it" -- is ubiquitous with the brand.<p>In my column …

Marketing

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Making time to engage with customers on the growing list of social networking sites -- Facebook, Twitter, Instagram, Google+ -- can seem daunting. Where do you start? Data compiled by Wishpond, a maker of social media marketing …

British Columbia

2:55 P.M.: When Productivity Dies

You’re not getting anything done in the afternoon. So what can you do about it?<p>You’re cross-eyed from monitor glare, comatose from lunch digestion, and you don’t even realized you just opened up Facebook: It’s 2:55 in the afternoon, the time of day when productivity dies.<p>Deconstructing the …

Workday

Make Every Hire A Creative-Minded Person, Even For “Non-Creative” Jobs

Not all jobs are associated with creativity. However, thinking different–no matter what the position–is crucial to innovation. Anything else is a path to the Dark Side.<p>A long time ago, in the bowels of a corporate finance department far, far away, I worked as an analyst for a large wholesale …

Creativity

Behind The United State Of Pop: An Amazing Mashup Of The 25 Biggest Songs of 2012

DJ Earworm talks about how he creates his annual “United State of Pop” mashup of the 25 biggest songs of the year, and why 2012 ruled.<p>Every December since 2007, anyone wondering what the preceding 12 months of music sounded like needed look in only one place: DJ Earworm’s “United State of Pop” …

Mashups

Amazon plans major move into grocery business

Amazon.com Inc is planning a major roll-out of an online grocery business that it has been quietly developing for years, targeting one of the largest retail sectors yet to be upended by e-commerce, according to two people familiar with the situation.<p>While food is a low-margin business, Amazon could …

eCommerce

From zero to half-a-billion: CEO Jeff Lawson writes the perfect story for Twilio

Advertisement<p>12 Comments<p>It was almost five years ago when I sat down with Jeff Lawson to talk about his vision for Twilio, and how he wanted to offer …