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Good Cybersecurity Can Be Good Marketing

Good Cybersecurity Can Be Good Marketing

Harvard Business Review - James Lucas and Laurence Minsky and Ben DiSanti

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. But while CMOs “are key drivers of digital-based growth for most organizations, many are not in the habit of working with the CIO, …

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