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You Don’t Need Big Data — You Need the Right Data

You Don’t Need Big Data — You Need the Right Data

Harvard Business Review - Maxwell Wessel

The term “big data” is ubiquitous. With exabytes of information flowing across broadband pipes, companies compete to claim the biggest, most audacious data sets. And businesses of all varieties — old and new, industrial and digital, big and small — are getting into the game. Masses of social, …

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