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Harvard Business Review
Avatar - Harvard Business Review
Avatar - Harvard Business Review

Doing Business in India Requires a Mobile-First Strategy

Harvard Business Review - Vijay Govindarajan and Gunjan Bagla

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. A telecommunications revolution, towards fourth generation (4G) mobile services, will transform the consumer …

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