Business Blog

By Flipboard | Flipboard's blog for its advertising and marketing communities.

All You Need is Love: A Content Marketing Conversation with Professor Mark Schaefer

Brand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found that 77% of consumers admitted they now retract their loyalty more quickly than they did three years ago. So if loyalty is fading, what makes people prefer one brand or company over another?<p>The …

The Power of Curation: ShareThis’ Paul Lentz’s Checklist for Success

What’s the link between sharing and curation—and how can publishers of all sizes take advantage of the power of curation to get more eyes on their content? That’s what we discussed with Paul Lentz, SVP of Publisher and Business Operations for ShareThis, a widget that lets people share any content …

Content Marketing Conversations: Marketer Amy Higgins Demystifies Buzzwords

Here’s an interesting idea: “Content marketing is the art of getting someone to do something for you, for nothing,” says Amy Higgins, an influential content marketing strategist. That “something” is getting the word out—about your brand.<p>But before they can do that, content marketers need to ask …

France Leads the Way as Flipboard Advances in Europe

Europe continues to be a growth market for Flipboard. Europe makes up 27 percent of Flipboard’s audience, and the company has seen over 25 percent growth in readers from France since the beginning of 2017.<p>Today, Flipboard rolls out a significant update to its French edition, giving readers in …

Content Marketing Conversations: Gini Dietrich Thinks Spin Sucks

Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, doesn’t fit the PR person stereotype. With her book, <i>Spin Sucks,</i> she says public relations people ought to distance themselves from being spinmeisters, and instead offer their clients honest, …

Content Marketing Conversations: Strategist Shira Abel’s Endorphin Hack for Marketers

Marketers don’t usually think about neurochemicals. But Shira Abel, CEO of marketing and design firm Hunter & Bard, thinks that’s a missed opportunity: She wants marketers to know more about what dopamine, oxytocin and endorphins trigger in people’s brains.<p>Why? Tickling the right neurochemicals at …

Content Marketing Conversations: Jay Acunzo’s 6 Questions for Exceptional Marketing

Jay Acunzo, a former digital media strategist at Google and head of content at HubSpot, is also a gifted speaker—which was apparent during his keynote speaking slot at Content Marketing World this year. His talk there in 2016 earned the highest audience evaluations, which is why the founder of the …

How to Succeed in Mobile Today: A Conversation with the French Market

Flipboard has seen over 25 percent audience growth in France since the beginning of this year. We have a local curation team as well as local advertising representation in the French Market. To deepen our brand relationships, we recently partnered with CBNews, a leading advertising and marketing …

Flipboard Embraces the Mobile Web, Gives Publishers New Tools

Starting today, any publisher can easily apply to add its content to Flipboard so stories can be discovered and shared with millions of people on our platform. With this new self-service model enabling automated sharing across a huge network, Flipboard becomes an important new channel for awareness …

Content Marketing Conversations: 3 Audience Trends Parse.ly’s Clare Carr Thinks You Should Know About

According to data from Parse.ly, which looks at external referrers to publisher websites, traffic from Flipboard has more than doubled since the start of 2017. We caught up with Parse.ly’s VP of Marketing, Clare Carr, at Content Marketing World last month to demystify the data and further …

Content Marketing Conversations: Email Over Social?! Scott Monty Says Yes

Scott Monty is known for many roles, including Ford’s social media architect, co-founder of Brain+Trust, co-creator of the Sherlock Holmes podcast, Trifles, and the driving force behind the industry-acclaimed email newsletter The Full Monty. In the age of social media and mobile apps, it may seem …

Content Marketing Conversations: Brand Storytelling Expert David Beebe

Today, anyone in marketing or communications knows that “all companies are media companies“—which basically means that any brand can be a storyteller. Branded Content Producer and Keynote Speaker David Beebe takes this concept very seriously. It’s even led to an Emmy for his role as a producer of …

Content Marketing Conversations: Citrix’s Justin Levy on Why Wikipedia Matters for Your Content Strategy

When you Google a company, and it’s a big enough brand, chances are its Wikipedia page will be one of the top search results. But how often do companies include Wikipedia as part of their content strategies? (Congratulations if you do!) And who’s aware of the challenges and pitfalls that come with …

Content Marketing Conversations: GE CMO Linda Boff Talks Experiments, Passions and Regrets [VIDEO]

One of the most inspiring presentations at Content Marketing World was Linda Boff’s keynote address. In “Imagination At Work: Lessons In Storytelling From GE,“ the energetic chief marketing officer talked about her first principle in marketing (“know who you are”); her philosophy about storytelling …

Flipboard Is Going To Content Marketing World 2017

For two years, I’ve been following Content Marketing World from afar via tweets, blog posts and other social shares. I started when we kicked off our FlipMarketer initiative because we noticed so many marketers and communicators using Flipboard.<p>Some were curating magazines on Flipboard to share …

Curated Conversation: The Future of Content with Oracle, Vox Media, General Mills and Flipboard

During the Cannes Festival of Creativity last month, Flipboard joined Oracle, Vox Media, and General Mills at the Oracle Deck to discuss the current and future state of content. Coming from four different corners of the media landscape, the panelists explored the increasing need for passion-centric …

The “Flip” Button Rolls Out on 25 of The Enthusiast Network’s (TEN) Properties

If you’re into things like biking, surfing, snowboarding, photography or adventure travel, then you’ve probably read stories or watched videos produced by a publication from The Enthusiast Network (TEN). The 25 properties of TEN’s Sports and Entertainment arm, from GrindTV to SURFER, go deep and …

Curated Conversation: The Future of Video with Twitter, IAB and Flipboard

Following the 2017 Digital Content NewFronts, Flipboard teamed up with IAB and Twitter at the Cannes Lions Festival of Creativity to host a discussion around new ways of consuming video content with OTT and its impact on consumer behavior and the media industry. (OTT, which stands for Over-the-Top …

The Stylish Man: From Curator to Creator

Ryan Sprance mixes his passion and business in life—and on Flipboard. Curating stories about the things he loves, like fashion and gadgets, was initially just a hobby. But it’s since become serious business: Today, he launched The Stylish Man website.<p>Why do we care? Because the inspiration for this …

Cannes Lions 2017: Where to Find the Flipboard Team

With the 64th International Festival of Creativity right around the corner, we wanted to make sure you knew where to find Flipboard in Cannes. We’ll be sharing insights in a few sessions that you won’t want to miss, covering everything from the future of mobile video to redefining female success. …

5 Ways Brands Can Connect with Consumers Around Their Passions

<i>Note: This story first appeared on Retail TouchPoints as a contributed article by David Wigder, our Head of Insights, Performance and Data Strategy.</i><p>In a world of digitally savvy, multi-tasking consumers, it is becoming harder and harder for brands to capture consumer attention, let alone drive …

A Look at iPad Use on Flipboard

Among all the rumors leading up to next week’s Apple developer’s conference, the one that caught our eye was the suggestion that a new iPad Pro would be released.That’s because Flipboard got its start as an iPad-only app in 2010, so we’ll always have a soft spot for the platform. (We’re now on the …

Content Marketing Expert Jeff Bullas Shares His Secrets

Jeff Bullas doesn’t just blog about content marketing, he has built his own business from the ground up through the use of content marketing. Since 2008 he has been sharing insights and best practices on his blog JeffBullas.com, which has made him into one of the top influencers of CMOs. You can …

CloudLine Apparel: Building Brand Awareness with Flipboard

“Thought leadership” is a term that for most marketers barely has much meaning anymore. But the idea behind the buzzword still has value. The folks at CloudLine Apparel use Flipboard not to be clichéd thought leaders, but to genuinely show (not tell) the world that they definitely are experts in …

How To Tell a Compelling Story in Under 8 Seconds

We spend more time than ever before navigating the daily digital overload––the flurry of opinions, articles, emails, ads, selfies, and videos––making us quicker to recognize and bypass content that’s irrelevant, inauthentic, or forced. And as screen time spikes, attention spans shrink.<p>One study by …

Flipboard Opens Premium Ad Environment with Standard Video Offering

More than 100 million people come to Flipboard every month to engage with curated content that fuels their passions, and video is the most immersive way for brands to connect with people while they are on their pursuit. That’s why for the first time, Flipboard is opening up its premium mobile …

The Truth Series: Flipboard’s Commitment To Brand Safety

Since day one, we’ve set out to create an environment where great stories can thrive and influence people to think in new ways; a place where people can confidently dive deep into their passions knowing that the curated stories and products they are engaging with come from the world’s most trusted …

FlipMarketer Spotlight: Social Selling Expert Tim Hughes

Tim Hughes is the author of Social Selling – Influencing Buyers and Changemakers and the curator of The Social Selling Network, Digital CMO and a couple of other Flipboard Magazines. “I have a passion for helping organizations see the transformative power of social,” he says.<p>Seven months ago, …

Gear Patrol Social Marketer: Listening to Passionate Enthusiasts

Flipboard is designed to let you dive deep into quality content around your interests and passions. And Gear Patrol is actively creating and curating amazing passion-fueled content on Flipboard. We sat down with Gear Patrol’s social media coordinator and curator extraordinaire, Caitlyn Girardi, to …