Business Blog

By Flipboard | Flipboard's blog for its advertising and marketing communities.

Flipboard Opens Premium Ad Environment with Standard Video Offering

More than 100 million people come to Flipboard every month to engage with curated content that fuels their passions, and video is the most immersive way for brands to connect with people while they are on their pursuit. That’s why for the first time, Flipboard is opening up its premium mobile …

The Truth Series: Flipboard’s Commitment To Brand Safety

Since day one, we’ve set out to create an environment where great stories can thrive and influence people to think in new ways; a place where people can confidently dive deep into their passions knowing that the curated stories and products they are engaging with come from the world’s most trusted …

FlipMarketer Spotlight: Social Selling Expert Tim Hughes

Tim Hughes is the author of Social Selling – Influencing Buyers and Changemakers and the curator of The Social Selling Network, Digital CMO and a couple of other Flipboard Magazines. “I have a passion for helping organizations see the transformative power of social,” he says.<p>Seven months ago, …

Gear Patrol Social Marketer: Listening to Passionate Enthusiasts

Flipboard is designed to let you dive deep into quality content around your interests and passions. And Gear Patrol is actively creating and curating amazing passion-fueled content on Flipboard. We sat down with Gear Patrol’s social media coordinator and curator extraordinaire, Caitlyn Girardi, to …

Marketing Case Study: How Airbnb and Flipboard Teamed Up to Introduce Experiences

We recently concluded a successful month long co-promotion with Airbnb. The concept was simple: Open the all-new Flipboard, explore and ”Heart” stories featuring Airbnb Experiences — and you’d be automatically entered to win a free Airbnb trip. We also gave away additional prizes to readers, each …

Curated Conversation: How Safe Environments Impact Consumer Behavior

Fake news is everywhere. It even dominated the discussion at Flipboard’s first Curated Conversation New York last week. SS+K’s Brad Kay led a candid discussion with Marriott’s Robin Bennefield, MEC’s Noah Mallin, and Flipboard’s Mike McCue covering topics ranging from the limitations of algorithms, …

Social Media Marketing World, Here We Come!

From the smallest startups to the biggest brands, social media has become a key ingredient in the marketing mix for almost all businesses. The CMO Survey reports social media spending up by 234% between 2009 and 2016, attesting to the importance companies place in these new marketing strategy …

How to Find Flipboard at SXSW 2017

It’s that time of year again! Flipboard is heading to Austin for the 24th annual SXSW Interactive Festival, with the red couch in tow. If you’re also making the trek to the Lone Star State, we’d love to see you. Here’s a rundown of where we’ll be during SXSW 2017.<p><b>Shopping & Sacred Social</i> …

Beauty Is Personal; Individuality and Self Expression Are Everything

It’s true that no two women (or men) are alike; that’s why individual expression and customization are being driven from within the beauty industry. Brands are making more effort than ever before to innovate and bring new and often surprising options to the consumer—I know this because I’ve had a …

How to Make a Smart Magazine About Marketing In Three Easy Steps

A brand new Flipboard is out today! At the heart of this edition is the Smart Magazine, a new way to organize the stories around people’s passions. We’re using our most sophisticated machine learning together with editorial and community curation to automatically fill and continually update these …

eBay Taps Into New Flipboard With Dynamic Ads

In addition to the arrival of a brand new Flipboard for mobile phones, we’re introducing an exciting ad innovation today. In collaboration with eBay, we’re rolling out a set of shoppable dynamic ads that are catered to the interests of our readers. By integrating eBay’s APIs into our native ad …

Flipboard Promoted Story Campaign Drives Traffic Spike of 230% To Marriott Traveler

Curious which airports are the most dog friendly in the U.S.? Need to get acquainted with “The 10 Commandments of Sushi“? Time to get schooled by learning Boston slang?<p>Marriott Traveler has you covered.<p>In 2015, the global hotelier launched Marriott Traveler, a digital publication creating original …

Flipboard in Europe: New Publisher, Brand and Agency Partnerships

The team for Flipboard in Europe has been busy. 2017 is just a month old and we already have a lot to report. Let me catch you up. One of the things we’ll be focusing on this year is growing our partnerships with publishers to make more European publications available on our platform. We’re …

3 Trends for Marketers to Watch from CES 2017

Coming back from CES this year, there was so much information to absorb, but three key trends stuck out in my mind as things I’m going to start paying attention to on the heels of the conference:<p><b>Alexa was the “it” girl of CES.</b><p>The halls were abuzz with talk about Amazon Echo/Alexa, Google Home and …

3 Things Every CMO Should Know About Brand Content

A recent global survey underscores the growing importance of content marketing for brands and their agency partners — 670 marketing executives across EMEA, APAC and the Americas were asked to rank the importance of 24 marketing trends including programmatic buying and real time bidding, viewability …

Flipboard’s Red Couch Goes to Vegas for CES

One of the most asked questions in Silicon Valley this time of year is: “Are you going to CES?” With the growing popularity of C Space at CES, you’ll hear the same question on Madison Avenue, too. It’s where you’ll find Flipboard this year at CES; the team is bringing its signature red couch for …

Flipping Out: 10 Most Flipped Stories About Advertising This Year

As we’re nearing the end of 2016 we wanted to take a look at which stories about advertising were most popular on Flipboard this year. The top 10 stories that were most flipped into users’ magazines show that people in advertising drive themselves to do better and learn from each other. This year, …

Flipboard’s Promoted Roundup Goes Live: Sony First to Share Their Stories with Newest Ad Unit

Today, Flipboard launches a new native ad product named Promoted Roundup that allows brands to tell stories, share content or create mini product catalogs. Originally created as an editorial tool to package related stories together, now brands can adopt the Roundup layout as a native ad unit, too. …

The Value of Micro-Influencers on Growing Your Brand

In New York this week PR Daily hosted its PR Daily World Conference with the Associated Press. The talks ranged from Mark Ragan’s talk on storytelling and the pioneering work of Quartz to Louis Gray’s insights on shaping stories using Google Analytics to AP grammar and the controversy of the Oxford …

Flipboard Europe Rolls Out the Red Couch for International Advertisers

Last Thursday in London saw the best and brightest of the international advertising community out in force—literally. The occasion? The annual International Advertising Association Christmas party with the theme “A very merry Star Wars holiday season.”<p>Since 1938, the IAA has focused on providing …

Marketer Spotlight: Scott Monty Believes in Email, Listening and Leading by Example

<i>Scott Monty is probably best known as a digital marketing pioneer from his six years at Ford Motor Co., where he developed the company’s social media strategy. Today, he’s the CEO of his own consultancy firm, Brain+Trust, and he’s on the advisory board for Zignal Labs in San Francisco. Scott also</i> …

Promoted Gallery: A Beautiful Collision

Back in the 1920s, a film theorist by the name of Sergei Eisenstein wrote: “An idea arises from the collision of independent shots.” He was, of course, talking about his montage editing theory, but the same principle applies to Flipboard’s all-new ad unit: the Promoted Gallery. It lets marketers …

Brands Can Engage Like Publishers, Too

More and more, brands aspire to be publishers. They seek to produce high quality content that engages readers in meaningful ways. Promoted content, however, presents a dual challenge for brands: how to engage readers like a publisher while still delivering impact like an advertiser. While this is …

5 Major Trends at WSJD Live

A couple of weeks ago, I had the opportunity to attend WSJD Live conference in Laguna Beach. Clearly, the team at Wall Street Journal knows how to curate a great program. I came away feeling inspired by the amazing lineup of speakers. I learned so much in a day and a half!<p>Here are five key …

Mobile Marketing Lesson Learned at eMarketer Attention!: Earn It!

How are you making your messages heard on mobile? I had the pleasure of asking this question as a “quadrant leader” at eMarketer Attention! conference this week, where Flipboard was in full force. Now despite that title sounding like someone in charge of a squadron of X-wings, the actual role …

Flipboard Launches Storyboard for Brand Storytelling

The power of content marketing doesn’t lie in the individual pieces —the articles, images and videos— but in how they work together to tell a story about your company’s product or brand. Storytelling is one of the most powerful and authentic ways a brand can connect with people.<p>Today, we’re …

Tips to Market Your Company with Flipboard this Holiday Season

Photo by Mario Tama/Getty Images<p><i>This is a guest post by Janette Speyer, co-founder of Web Success Team, where she is responsible for the creation and execution of online marketing campaigns. She is also a founding partner in Hot Ice Media, a digital social marketing, advertising and PR agency.</i><p>Yes, …

4 Takeaways from MMA SM2 Innovation Summit

This week I attended MMA SM2 Innovation Summit in New York, which took place during Advertising Week. The lineup of speakers did not disappoint and I gained many new insights. Here are the four that most stuck with me.<p><b>1) Marketers want to reach people when they are engaged within their …

Where to Catch Flipboard During New York Advertising Week

This week, the advertising world converges on New York City to discuss the industry and its ongoing changes. The team at Advertising Week has created a program full of interesting speakers and topics, including brand storytelling, mobile advertising and diversity.<p>We want to highlight two events in …