Business Blog

By Flipboard | Flipboard's blog for its advertising and marketing communities.

Curated Conversation: The Future of Content with Oracle, Vox Media, General Mills and Flipboard

During the Cannes Festival of Creativity last month, Flipboard joined Oracle, Vox Media, and General Mills at the Oracle Deck to discuss the future of content. Coming from four different corners of the media landscape, the panelists explored the increasing need for passion-centric content, a …

The “Flip” Button Rolls Out on 25 of The Enthusiast Network’s (TEN) Properties

If you’re into things like biking, surfing, snowboarding, photography or adventure travel, then you’ve probably read stories or watched videos produced by a publication from The Enthusiast Network (TEN). The 25 properties of TEN’s Sports and Entertainment arm, from GrindTV to SURFER, go deep and …

Curated Conversation: The Future of Video with Twitter, IAB and Flipboard

Following the 2017 Digital Content NewFronts, Flipboard teamed up with IAB and Twitter at the Cannes Lions Festival of Creativity to host a discussion around new ways of consuming video content with OTT and its impact on consumer behavior and the media industry. (OTT, which stands for Over-the-Top …

The Stylish Man: From Curator to Creator

Ryan Sprance mixes his passion and business in life—and on Flipboard. Curating stories about the things he loves, like fashion and gadgets, was initially just a hobby. But it’s since become serious business: Today, he launched The Stylish Man website.<p>Why do we care? Because the inspiration for this …

Cannes Lions 2017: Where to Find the Flipboard Team

With the 64th International Festival of Creativity right around the corner, we wanted to make sure you knew where to find Flipboard in Cannes. We’ll be sharing insights in a few sessions that you won’t want to miss, covering everything from the future of mobile video to redefining female success. …

5 Ways Brands Can Connect with Consumers Around Their Passions

<i>Note: This story first appeared on Retail TouchPoints as a contributed article by David Wigder, our Head of Insights, Performance and Data Strategy.</i><p>In a world of digitally savvy, multi-tasking consumers, it is becoming harder and harder for brands to capture consumer attention, let alone drive …

A Look at iPad Use on Flipboard

Among all the rumors leading up to next week’s Apple developer’s conference, the one that caught our eye was the suggestion that a new iPad Pro would be released.That’s because Flipboard got its start as an iPad-only app in 2010, so we’ll always have a soft spot for the platform. (We’re now on the …

Content Marketing Expert Jeff Bullas Shares His Secrets

Jeff Bullas doesn’t just blog about content marketing, he has built his own business from the ground up through the use of content marketing. Since 2008 he has been sharing insights and best practices on his blog JeffBullas.com, which has made him into one of the top influencers of CMOs. You can …

CloudLine Apparel: Building Brand Awareness with Flipboard

“Thought leadership” is a term that for most marketers barely has much meaning anymore. But the idea behind the buzzword still has value. The folks at CloudLine Apparel use Flipboard not to be clichéd thought leaders, but to genuinely show (not tell) the world that they definitely are experts in …

How To Tell a Compelling Story in Under 8 Seconds

We spend more time than ever before navigating the daily digital overload––the flurry of opinions, articles, emails, ads, selfies, and videos––making us quicker to recognize and bypass content that’s irrelevant, inauthentic, or forced. And as screen time spikes, attention spans shrink.<p>One study by …

Flipboard Opens Premium Ad Environment with Standard Video Offering

More than 100 million people come to Flipboard every month to engage with curated content that fuels their passions, and video is the most immersive way for brands to connect with people while they are on their pursuit. That’s why for the first time, Flipboard is opening up its premium mobile …

The Truth Series: Flipboard’s Commitment To Brand Safety

Since day one, we’ve set out to create an environment where great stories can thrive and influence people to think in new ways; a place where people can confidently dive deep into their passions knowing that the curated stories and products they are engaging with come from the world’s most trusted …

FlipMarketer Spotlight: Social Selling Expert Tim Hughes

Tim Hughes is the author of Social Selling – Influencing Buyers and Changemakers and the curator of The Social Selling Network, Digital CMO and a couple of other Flipboard Magazines. “I have a passion for helping organizations see the transformative power of social,” he says.<p>Seven months ago, …

Gear Patrol Social Marketer: Listening to Passionate Enthusiasts

Flipboard is designed to let you dive deep into quality content around your interests and passions. And Gear Patrol is actively creating and curating amazing passion-fueled content on Flipboard. We sat down with Gear Patrol’s social media coordinator and curator extraordinaire, Caitlyn Girardi, to …

Marketing Case Study: How Airbnb and Flipboard Teamed Up to Introduce Experiences

We recently concluded a successful month long co-promotion with Airbnb. The concept was simple: Open the all-new Flipboard, explore and ”Heart” stories featuring Airbnb Experiences — and you’d be automatically entered to win a free Airbnb trip. We also gave away additional prizes to readers, each …

Curated Conversation: How Safe Environments Impact Consumer Behavior

Fake news is everywhere. It even dominated the discussion at Flipboard’s first Curated Conversation New York last week. SS+K’s Brad Kay led a candid discussion with Marriott’s Robin Bennefield, MEC’s Noah Mallin, and Flipboard’s Mike McCue covering topics ranging from the limitations of algorithms, …

Social Media Marketing World, Here We Come!

From the smallest startups to the biggest brands, social media has become a key ingredient in the marketing mix for almost all businesses. The CMO Survey reports social media spending up by 234% between 2009 and 2016, attesting to the importance companies place in these new marketing strategy …

How to Find Flipboard at SXSW 2017

It’s that time of year again! Flipboard is heading to Austin for the 24th annual SXSW Interactive Festival, with the red couch in tow. If you’re also making the trek to the Lone Star State, we’d love to see you. Here’s a rundown of where we’ll be during SXSW 2017.<p><b>Shopping & Sacred Social</i> …

Beauty Is Personal; Individuality and Self Expression Are Everything

It’s true that no two women (or men) are alike; that’s why individual expression and customization are being driven from within the beauty industry. Brands are making more effort than ever before to innovate and bring new and often surprising options to the consumer—I know this because I’ve had a …

How to Make a Smart Magazine About Marketing In Three Easy Steps

A brand new Flipboard is out today! At the heart of this edition is the Smart Magazine, a new way to organize the stories around people’s passions. We’re using our most sophisticated machine learning together with editorial and community curation to automatically fill and continually update these …

eBay Taps Into New Flipboard With Dynamic Ads

In addition to the arrival of a brand new Flipboard for mobile phones, we’re introducing an exciting ad innovation today. In collaboration with eBay, we’re rolling out a set of shoppable dynamic ads that are catered to the interests of our readers. By integrating eBay’s APIs into our native ad …

Flipboard Promoted Story Campaign Drives Traffic Spike of 230% To Marriott Traveler

Curious which airports are the most dog friendly in the U.S.? Need to get acquainted with “The 10 Commandments of Sushi“? Time to get schooled by learning Boston slang?<p>Marriott Traveler has you covered.<p>In 2015, the global hotelier launched Marriott Traveler, a digital publication creating original …

Flipboard in Europe: New Publisher, Brand and Agency Partnerships

The team for Flipboard in Europe has been busy. 2017 is just a month old and we already have a lot to report. Let me catch you up. One of the things we’ll be focusing on this year is growing our partnerships with publishers to make more European publications available on our platform. We’re …

3 Trends for Marketers to Watch from CES 2017

Coming back from CES this year, there was so much information to absorb, but three key trends stuck out in my mind as things I’m going to start paying attention to on the heels of the conference:<p><b>Alexa was the “it” girl of CES.</b><p>The halls were abuzz with talk about Amazon Echo/Alexa, Google Home and …

3 Things Every CMO Should Know About Brand Content

A recent global survey underscores the growing importance of content marketing for brands and their agency partners — 670 marketing executives across EMEA, APAC and the Americas were asked to rank the importance of 24 marketing trends including programmatic buying and real time bidding, viewability …

Flipboard’s Red Couch Goes to Vegas for CES

One of the most asked questions in Silicon Valley this time of year is: “Are you going to CES?” With the growing popularity of C Space at CES, you’ll hear the same question on Madison Avenue, too. It’s where you’ll find Flipboard this year at CES; the team is bringing its signature red couch for …

Flipping Out: 10 Most Flipped Stories About Advertising This Year

As we’re nearing the end of 2016 we wanted to take a look at which stories about advertising were most popular on Flipboard this year. The top 10 stories that were most flipped into users’ magazines show that people in advertising drive themselves to do better and learn from each other. This year, …

Flipboard’s Promoted Roundup Goes Live: Sony First to Share Their Stories with Newest Ad Unit

Today, Flipboard launches a new native ad product named Promoted Roundup that allows brands to tell stories, share content or create mini product catalogs. Originally created as an editorial tool to package related stories together, now brands can adopt the Roundup layout as a native ad unit, too. …

The Value of Micro-Influencers on Growing Your Brand

In New York this week PR Daily hosted its PR Daily World Conference with the Associated Press. The talks ranged from Mark Ragan’s talk on storytelling and the pioneering work of Quartz to Louis Gray’s insights on shaping stories using Google Analytics to AP grammar and the controversy of the Oxford …