Flipboard What You Miss When Your Brand Blacklists News Business Blog - Nicole McCormackI’m all for brand safety. I’m a long-suffering champion of the cause of context in an industry that seemingly believed all eyeballs were created equal, and I shaped my career around quality brands and
Flipboard Flipboard Among First to Implement IAB Tech Lab’s New Open Measurement SDK Business Blog - Nicole McCormack“Stop grading your own homework!” These words have been reverberating in the digital ad industry ever since Procter & Gamble Co.’s Marc Pritchard said them early last year. Pritchard was referring to lack
Flipboard New Study: Mobile Mindset Is Paramount in the Attention Economy Business Blog - Jennifer BrownWhen trying to engage and build relationships with consumers while they’re on their mobile devices, mindset matters. That was the conclusion of a landmark study conducted with Kantar Millward Brown in
Flipboard Candy and Kale: How Our Media Diet Is Making Us Sick Business Blog - Alex JacobsEvery year, in November, three hundred of the most influential leaders in media, technology and advertising arrive in Ojai California for the annual WPP Stream “Unconference” for three days of discussion
Flipboard Content Marketing Conversation: Jessika Phillips On Building Trust With Live-Streaming Video Business Blog - Christel van der BoomOne of the biggest viral video stars of this year was a giraffe named April. Animal Adventure Park’s “Giraffe Cam” channel live streamed the waning days of her pregnancy, and the the birth of her calf,
