What You Miss When Your Brand Blacklists NewsBusiness Blog - Nicole McCormackI’m all for brand safety. I’m a long-suffering champion of the cause of context in an industry that seemingly believed all eyeballs were created equal, and I shaped my career around quality brands and
Flipboard Among First to Implement IAB Tech Lab’s New Open Measurement SDKBusiness Blog - Nicole McCormack“Stop grading your own homework!” These words have been reverberating in the digital ad industry ever since Procter & Gamble Co.’s Marc Pritchard said them early last year. Pritchard was referring to lack
New Study: Mobile Mindset Is Paramount in the Attention EconomyBusiness Blog - Jennifer BrownWhen trying to engage and build relationships with consumers while they’re on their mobile devices, mindset matters. That was the conclusion of a landmark study conducted with Kantar Millward Brown in
Candy and Kale: How Our Media Diet Is Making Us SickBusiness Blog - Alex JacobsEvery year, in November, three hundred of the most influential leaders in media, technology and advertising arrive in Ojai California for the annual WPP Stream “Unconference” for three days of discussion
Content Marketing Conversation: Jessika Phillips On Building Trust With Live-Streaming VideoBusiness Blog - Christel van der BoomOne of the biggest viral video stars of this year was a giraffe named April. Animal Adventure Park’s “Giraffe Cam” channel live streamed the waning days of her pregnancy, and the the birth of her calf,
3M’s Content Czar Carlos Abler Breaks Down Complex Content MarketingBusiness Blog - Christel van der BoomBesides being 3M products, what do Post-It and Scotch Tape have in common? They’re both sticky. Now imagine being in charge of making them stickier—from a marketing perspective that is. That’s the job
Content Marketing Conversation: SAP’s Amisha Gandhi Schooled Us On B2B Influencer MarketingBusiness Blog - Christel van der BoomAmisha Gandhi, senior director influencer marketing at SAP, brought five influencers to a customer event in Germany to speak about machine learning, IoT, innovation and data analytics. These five influencers
Content Marketing Conversation with Heidi Cohen: 5 Types of Interactive MarketingBusiness Blog - Christel van der BoomFor marketers, it’s getting way too noisy to be heard out there. Social media mavens know that the number of people their posts reach for free—so-called “organic reach”—has steadily continued to decline.
All You Need is Love: A Content Marketing Conversation with Professor Mark SchaeferBusiness Blog - Christel van der BoomBrand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found that 77% of consumers admitted they now retract their loyalty more quickly than they did three years
The Power of Curation: ShareThis’ Paul Lentz’s Checklist for SuccessBusiness Blog - Mia QuagliarelloWhat’s the link between sharing and curation—and how can publishers of all sizes take advantage of the power of curation to get more eyes on their content? That’s what we discussed with Paul Lentz, SVP
Content Marketing Conversations: Marketer Amy Higgins Demystifies BuzzwordsBusiness Blog - Christel van der BoomHere’s an interesting idea: “Content marketing is the art of getting someone to do something for you, for nothing,” says Amy Higgins, an influential content marketing strategist. That “something” is getting
France Leads the Way as Flipboard Advances in EuropeBusiness Blog - Lucy GouldEurope continues to be a growth market for Flipboard. Europe makes up 27 percent of Flipboard’s audience, and the company has seen over 25 percent growth in readers from France since the beginning of Today,
Content Marketing Conversations: Gini Dietrich Thinks Spin SucksBusiness Blog - Christel van der BoomGini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, doesn’t fit the PR person stereotype. With her book, Spin Sucks, she says public relations people
Content Marketing Conversations: Strategist Shira Abel’s Endorphin Hack for MarketersBusiness Blog - Christel van der BoomMarketers don’t usually think about neurochemicals. But Shira Abel, CEO of marketing and design firm Hunter & Bard, thinks that’s a missed opportunity: She wants marketers to know more about what dopamine,
Content Marketing Conversations: Jay Acunzo’s 6 Questions for Exceptional MarketingBusiness Blog - Christel van der BoomJay Acunzo, a former digital media strategist at Google and head of content at HubSpot, is also a gifted speaker—which was apparent during his keynote speaking slot at Content Marketing World this year.
How to Succeed in Mobile Today: A Conversation with the French MarketBusiness Blog - Amie GreenFlipboard has seen over 25 percent audience growth in France since the beginning of this year. We have a local curation team as well as local advertising representation in the French Market. To deepen
Content Marketing Conversations: 3 Audience Trends ’s Clare Carr Thinks You Should Know AboutBusiness Blog - Christel van der BoomAccording to data from Parse.ly, which looks at external referrers to publisher websites, traffic from Flipboard has more than doubled since the start of 2017. We caught up with Parse.ly’s VP of Marketing,
Flipboard Embraces the Mobile Web, Gives Publishers New ToolsBusiness BlogStarting today, any publisher can easily apply to add its content to Flipboard so stories can be discovered and shared with millions of people on our platform. With this new self-service model enabling
Content Marketing Conversations: Email Over Social?! Scott Monty Says YesBusiness Blog - Christel van der BoomScott Monty is known for many roles, including Ford’s social media architect, co-founder of Brain+Trust, co-creator of the Sherlock Holmes podcast, Trifles, and the driving force behind the industry-acclaimed
Content Marketing Conversations: Brand Storytelling Expert David BeebeBusiness Blog - Christel van der BoomToday, anyone in marketing or communications knows that “all companies are media companies“—which basically means that any brand can be a storyteller. Branded Content Producer and Keynote Speaker David
Content Marketing Conversations: Citrix’s Justin Levy on Why Wikipedia Matters for Your Content StrategyBusiness Blog - Christel van der BoomWhen you Google a company, and it’s a big enough brand, chances are its Wikipedia page will be one of the top search results. But how often do companies include Wikipedia as part of their content strategies?
Content Marketing Conversations: GE CMO Linda Boff Talks Experiments, Passions and Regrets [VIDEO]Business Blog - Christel van der BoomOne of the most inspiring presentations at Content Marketing World was Linda Boff’s keynote address. In “Imagination At Work: Lessons In Storytelling From GE,“ the energetic chief marketing officer talked
Flipboard Is Going To Content Marketing World 2017Business Blog - Christel van der BoomFor two years, I’ve been following Content Marketing World from afar via tweets, blog posts and other social shares. I started when we kicked off our FlipMarketer initiative because we noticed so many
Curated Conversation: The Future of Content with Oracle, Vox Media, General Mills and FlipboardBusiness Blog - Danika AzzarelliDuring the Cannes Festival of Creativity last month, Flipboard joined Oracle, Vox Media, and General Mills at the Oracle Deck to discuss the current and future state of content. Coming from four different
The “Flip” Button Rolls Out on 25 of The Enthusiast Network’s (TEN) PropertiesBusiness Blog - Marci McCueIf you’re into things like biking, surfing, snowboarding, photography or adventure travel, then you’ve probably read stories or watched videos produced by a publication from The Enthusiast Network (TEN).
IAB Curated Conversation: The Future of Video with Twitter, IAB and FlipboardBusiness Blog - Danika AzzarelliFollowing the 2017 Digital Content NewFronts, Flipboard teamed up with IAB and Twitter at the Cannes Lions Festival of Creativity to host a discussion around new ways of consuming video content with OTT
The Stylish Man: From Curator to CreatormBusiness Blog - Christel van der BoomRyan Sprance mixes his passion and business in life—and on Flipboard. Curating stories about the things he loves, like fashion and gadgets, was initially just a hobby. But it’s since become serious business:
Advertising Cannes Lions 2017: Where to Find the Flipboard TeamBusiness Blog - Danika AzzarelliWith the 64th International Festival of Creativity right around the corner, we wanted to make sure you knew where to find Flipboard in Cannes. We’ll be sharing insights in a few sessions that you won’t
5 Ways Brands Can Connect with Consumers Around Their PassionsBusiness Blog - David WigderNote: This story first appeared on Retail TouchPoints as a contributed article by David Wigder, our Head of Insights, Performance and Data Strategy. In a world of digitally savvy, multi-tasking consumers,
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