This Artist Re-Created Sexist Vintage Ads With The Roles Reversed And It's Too Perfect

Crystal Ro

"Show him it's a woman's world."

Eli Rezkallah is a 31-year-old visual artist/photographer who recently created a photo series entitled, "In a Parallel Universe" that reimagines sexist ads from the mid-20th century with the gender roles reversed.

Hardee's, Eli Rezkallah

The ads feature situations like burning dinner...

Schlitz, Eli Rezkallah
In an ad for beer.


Van Heusen, Eli Rezkallah
In an ad for ties. literally, spanking.

Chase & Sanborn, Eli Rezkallah
In an ad for coffee.

Speaking with BuzzFeed, Rezkallah explained the origin story of his project,

He continued, "These ads were made in the '50s and it felt at that moment that their essence is still present in the folds of today's modern social fabric."

Lux, Eli Rezkallah

"So, I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison."

Mr Leggs, Eli Rezkallah
An ad for slacks.
Chemstrand Nylon, Eli Rezkallah
An ad for nylon material.

And what does the talented Lebanon-based artist hope audiences will take away from this?

Alcoa Aluminium, Eli Rezkallah

To see more from the "In a Parallel Universe" series and other work by Rezkallah check out his website or follow him on Instagram!