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Facebook and Google completely dominate the digital ad industry

Facebook and Google completely dominate the digital ad industry

Business Insider - Alex Heath

Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday. In a note to clients seen by Business Insider, Wieser said that both ad …

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