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Understanding the Stages of Retail

When Ron Johnson took over the helm at J. C. Penney in November 2011 with a mandate to turn the ailing retailer around, all eyes were on him. He had an amazing legacy: Senior VP of Retail Operations at Apple pioneering the concept of the Apple Retail stores and the Genius Bar. Before that, he was …

Getting started with A/B and Multivariate testing: three FAQs

<b>A/B/n and multivariate testing is one of the most important CRO (conversion rate optimisation) activities for continually improving your website, and</b> …

Personalization

How to boost conversions by increasing motivation

<b>Every digital marketer knows that failure to motivate people to take action hurts your conversion rate and costs you money.</b><p>What you may not know is …

Motivation

Seven user shortcuts that will help reduce checkout abandonment

<b>Checkout abandonment is inevitable on ecommerce sites as the plain truth is that some people simply aren’t ready to make a purchase.</b><p>However there are …

Rory Sutherland knows how to save marketing

<i>This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and</i> …

The email you shouldn't send

I don’t mind putting my email address in a signup form, so I can take a peek at a new Web product or service. The downside, of course, is that all of …

3 Steps to Creating Your Branding Message

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You only have one value proposition and you want it to stick in your customers' minds. BMW is the "ultimate driving machine." Apple customers "think different." Nike's message -- "Just do it" -- is ubiquitous with the brand.<p>In my column …

Marketing

4 Big Lessons From Disruptive Start-Ups

Ignoring tradition can be a path to success--but only if you dare.<p>When an entrepreneur challenges the status quo, he or she is either squashed and forgotten about or they hit a nerve and a paradigm shift occurs. The latter happens when the entrepreneur is a true disruptor.<p><i>Inc.</i> has been following …

Startups

The Most Important First Step in a Sales Process

In my first enterprise software company we developed a methodology for sales that we called PUCCKA.<p>This post is about the “P” or pain.<p>The point of …