Leona Hobbs

27 Flips | 2 Magazines | 9 Followers | @flackadelic | Keep up with Leona Hobbs on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Leona Hobbs”

Your Best Business Partner Is Your Polar Opposite; Here’s How To Get Along With Them

“Friction is hard but it’s really productive. If you don’t have ability to be challenged, you shouldn’t start a company.”<p>Successful startups often have partners who have different strengths. One person might be the technical genius, while the other takes what they do and sells it to the masses. But …

A New, More Rigorous Study Confirms: The More You Use Facebook, the Worse You Feel

The average Facebook user spends almost an hour on the site every day, according to data provided by the company last year. A Deloitte survey found that for many smartphone users, checking social media apps are the first thing they do in the morning – often before even getting out of bed. Of …

Social Media

What If Companies Managed People as Carefully as They Manage Money?

Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest resource. Financial capital is relatively abundant and cheap. According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global …

Human Resources

At Cannes, the Great Gusher of Content Comes With Warning Signs

CANNES, France — I imagine that covering the annual Cannes Lions advertising festival here is a little bit like covering the great Texas oil boom a century ago — only with better food, cocktails and scenery.<p>Then, prospectors were chasing the real world currency of crude. Now, they’re after the new …

Advertising

Cannes Lions 2017 on Flipboard

By FlipMarketer | FlipMarketer created a magazine on Flipboard. “Cannes Lions 2017 on Flipboard” is available with thousands of other magazines and …

Gen Z Power List: Meet the Brands, Platforms and Creators That Teens Love

Move aside, millennials: There’s a new generation for marketers to obsess over. Born between the mid-1990s and early 2000s, Generation Z includes …

Social Media

Brands That Take A Stand Soar With Consumers

If the politically charged ads during the Super Bowl broadcast were any indication, companies are becoming more confident about taking potentially …

CSR

BuzzFeed Thinks Marketers Will Find More Success With Psychographics Than Demographics

BuzzFeed sees the rise of the individual as a new trend that should drive marketing because more and more millennials are striving to be recognized …

Marketing

What Airbnb Has Discovered About Building A Lasting Brand

The company recently studied what makes brands iconic. Airbnb’s Nancy King and TBWA\Chiat\Day’s Neil Barrie explain what the research revealed.<p><i>Fast Company</i> recently got access to an internal study undertaken at Airbnb, which tries to quantify the impact that investing in brand-building can have on …

Read These Books: Summer Recommendations from Content Marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, …

Executives Are in Love with the Wrong Kind of Data

In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of …

Marketing

Power Causes Brain Damage

How leaders lose mental capacities—most notably for reading other people—that were essential to their rise<p>If power were a prescription drug, it would come with a long list of known side effects. It can intoxicate. It can corrupt. It can even make Henry Kissinger believe that he’s sexually magnetic. …

CEOs

Zebras Fix What Unicorns Break

Magical thinking drives the startup economy — but we need a strong dose of reality.<p>July 13, 2017 update: For the latest, please read “Zebras: Let’s …

Profit

This Email From Elon Musk to Tesla Employees Is a Master Class in Emotional Intelligence

When the going gets tough, true leaders take action.<p>Tesla, the electric-automobile manufacturer led by famed CEO Elon Musk, has struggled mightily with safety over the past few years. California nonprofit Worksafe, a worker safety advocacy group, recently made headlines when it reported that the …

Tesla

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Life is short.It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you …

Ads of the World™

Highlight the Remarkable<p>Work by DDB Germany for Stabilo Boss<p>News<p>Introducing Muse by Clio<p>The new home for inspiring stories of creativity<p>Campaign …

Clio Awards

Wally: Our mission, vision, strategy, road map, and core values are not aligned. So instead of flailing around with no clear direction, I plan to …

Kred wants to take influence measurement to a new level • Neville Hobson

“We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based …

The Building is the New Server

The personal computer is dead. As quickly as we moved from the desktop to the laptop, we are moving to the tablet — never to return. With the death …

Disqus CEO Daniel Ha on How Web Comments Will Change

Last week, research from content analytics company Chartbeat confirmed a secret I’ve known for some time: readers are spending most of their time on the south side of web pages. 66% in fact according to their data. The takeaway could not be more important for revenue hungry publishers: reader …

Edward Spoon Hands

Featured Article<p>First of all, let’s explore the exact meaning of this word: “FOREX”.<p>FOREX is the international currency exchange, where every single …

Ask the Content Marketing Know-It-All - Copyblogger

If you have a blog, you’ll know what I mean — some of the most interesting, thought-provoking material on your site often comes from reader questions …

Gigaom | Generation Mooch? Why 20-somethings have a hard time paying for content

Advertisement<p>I distinctly remember learning how to read, and it wasn’t from a book or in a kindergarten classroom.<p>It was sitting at the breakfast …