Carrie Hebert

49 Flips | 1 Magazine | 4 Following | @five12blonde | I have a broad background in marketing and PR and love working with businesses as a consulting Marketing Director. I invest personally in my clients' business and am a steward of organizational values and brand management.

5 Ways to Optimize Your Social Media Content to Combat Content Shock

2014 was barely underway before Mark Schaefer’s <i>Content</i> <i>Shock</i> article put a bit of a hitch into our year’s content marketing plans. Those who have been …

5 Killer Marketing Strategies Your Competition Isn’t Using...Yet

Small business owners don’t typically have the time or resources to design and execute cutting-edge marketing strategies; that’s the way of the …

Marketing

The Future of Email: Mobile-Only Viewership

Mobile usage isn’t declining any time soon, and Q4 2013 research by Yesmail Interactive found that this trend is shaping the future of email. Mobile …

How the “Internet of Things” Will Become as Mainstream as Dropbox - MIT Technology Review

According to booth-manning reps at Mobile World Congress in Barcelona, IBM is announcing an “Internet of Things Cloud” with free enrollment of the …

The Three Pillars Of SEO In 2013: Content, Links, And Social Media

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.<p>In 2013, success in SEO hinges …

The Top 7 Online Marketing Trends That Will Dominate 2014

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success …

The Top 7 Social Media Marketing Trends That Will Dominate 2014

With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.<p>As I think …

The 9 On-Page SEO Elements You Need In 2014

With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t.<p>Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t …

10 Online Marketing Predictions to Inform Your Strategy in 2014

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It's as though innovation and growth is speeding up all around us and we are surrounded by …

Marketing

Six Reasons Why Your Brand Needs a Social Voice

Connecting with your target audience, tweeting updates to your followers, and sharing information with your supporters are tasks every business …

Should Public Relations Claim Control of Content Marketing? - Jeffbullas's Blog

At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and …

Twilight of the Brands

Twelve months ago, Lululemon Athletica was one of the hottest brands in the world. Sales of its high-priced yoga gear were exploding; the company was expanding into new markets; experts were in awe of its “cultlike following.” As one observer put it, “They’re more than apparel. They’re a life …

Upping the PR Ante With 'Experiences'

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Long gone are the days when all a PR firm needed was a traditional press conference to get people buzzing about a company. Today, with the explosion of the internet and social media, brands are challenged to engage their …

Steve Case on 10 Lessons We Can Learn From WhatsApp

The big news that everyone is buzzing about — Facebook’s $16 billion acquisition of WhatsApp — represents the largest acquisition of a venture-backed …

Inside Amtrak's (Absolutely Awesome) Plan to Give Free Rides to Writers

This article is from the archive of our partner .<p><b>Update:</b> Julia Quinn, Amtrak's Director of Social Media, offered a few new details on the program …

How to Get Customers to Post Instagram Pictures

Do you want to use Instagram to add value to your brand?<p>Are you looking for innovative ways to get your customers (and employees) to post Instagram …

8 Outdated Blog Marketing Strategies You Should Stop Using

Where blog marketing is concerned, “survival of the fittest” definitely holds true. Marketers who are unique, bold, and persistent enough to adapt to …

Future of Search & Content Marketing: Expand Your Mindset

Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. This, according to concepts …

What Results Can I Expect From Content Marketing?

I have yet to meet an entrepreneur whose business doesn’t need any more customers, and with all the talk these days about content marketing, more …

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for …

Content Marketing: How To Measure Its Effectiveness [Infographic]

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure.<p>Content marketing is …

Marketing to Millennials: 5 Things Every Marketer Should Know

<b>Millennials, the generation born beginning in 1980</b> (and defined for the purposes of this analysis as adults ages 18-34), are an extremely unique …

5 Tips On Using Instagram To Delight Your Customers

Some brands on Instagram use it the way brands used the Internet in 1999, as a way of “digitalizing” their marketing materials. That old-school approach is no more interesting than listening to a person at a party yammer on and on about themselves and their job. Here’s how to sexify your Instagram …

Usability Lessons from Website Eye Tracking Studies

If your website isn’t usable, you don’t have a chance.<p>Eye tracking studies have been important for helping website owners understand how visitors are …