Fernando D'Annunzio

49 Flips | 3 Magazines | 10 Likes | 17 Following | 3 Followers | @ffda | Working on marketing for quite a while with a recently found interest in sustainability

What traditional marketers need to know about SEO

If you think SEO is a bag of tricks to rank first in Google, you are 10 years out of date.<p>Just as many SEOs and digital marketers seem to be unaware …

Twitter Analytics: How to Know if Your Twitter Marketing Works

Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing? Ian Cleary is with us to explore what you can learn from …

Social Media

AdWords gains 3 new cross-device attribution reports

Google is introducing three new reports on cross-device activity, along with a reorganization of the Attribution section under the Tools menu in …

AdWords

selfpublishingx.com Is For Sale

Everything the tech world says about marketing is wrong

Samuel Scott Contributor<p>Samuel Scott is the director of marketing and communications at Logz.io.<p>More posts by this contributor:<p>How Google Analytics ruined marketing<br>• The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring<p>The biggest problem in marketing in the tech world today is that too …

Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate

The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable …

Marketing

How to Cite Sources & Not Steal People's Content on the Internet

Five Steps to Measuring Your Social Media ROI

Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we're …

How blogging can provide better solar sales leads than telemarketing

<i>By Erik Curren, CEO, Curren Media Group</i><p>Since my marketing agency started offering a free 20-minute consultation to any solar company in the United …

Running Out Of Leads? Here is How You Can Turn Your Website Into an Inbound Lead Magnet!

Running Out Of Leads? Here is How You Can Turn Your Website Into an Inbound Lead Magnet!<p>Big Boy Techniques for the Little Guy!<p>The main purpose of …

Marketing

29 WordPress Plugins You Should Consider Using

Make Your WordPress Website Work Harder!<p>The majority of business websites are built on WordPress. And that gives business owners almost endless …

7 Less Frequently Used Tools for Driving Target Website Traffic

Success! Your initial content marketing efforts have paid off. You’ve successfully driven traffic to your website, converted curious visitors into …

7 Tools to Uncover Customer Needs & Map the Customer Journey to Create Better Experiences

Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. …

Customer Experience

55 of Our Favorite Digital Marketing Tools for 2016

From my perspective, <b>digital marketing is all about the thinking involved rather than just the tools.</b> But tools these days are making it increasingly …

Mobile marketing tips from CMOs who are killing it (webinar)

<b>What keeps 1/3 of Playboy’s registered mobile users coming back every day? Join the superstar CMOs from Playboy, Gamestop, and Tune for a lively roundtable on what it takes to win mobile audience loyalty.</b><p><b>Register here for free.</b><p>“Everyone knows Playboy,” says Robin Zucker, SVP of Digital Media …

Marketing

8 Tools You Need for Tracking Website Performance

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Robert W. Bly's book The Marketing Plan Handbook</i><i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>Web metrics are the numbers that let you know something about your website’s perfor­mance and your return on …

Marketing

How engaging is your website content? Discover it with Power BI and Google Analytics

Measuring content engagement is probably one of the most common actions performed by website owners.<p>There are a lot of indicators that can help you …

Analytics

7 Link Building Strategies for Your Online Business

The digital marketing world has seen more changes in the past two years, thanks to the release of Google’s Panda and Penguin algorithm updates. Both …

Save Your Ecommerce Business With One Upgrade

<b>Redesigning Your Old Ecommerce Website</b><p>A common struggle for ecommerce owners is pinpointing the areas where their current ecommerce website is wasting their money. In the majority of our clients this boils down to their use of a legacy platform.<p>Like current ecommerce sites, legacy platforms come in …

eCommerce

How To Drive Traffic To Your Blog In Little To No Time

Okay, if you’re game, I’m going to do a little mind read on you. Ready?<p>As a writer, you focus on these traffic-building topics:<p>Creating epic …

3 Remarketing Campaign Tips to Help You Engage Your Online Audience

As technology advances we are provided even more tools and opportunities to deliver better information to our customers, no matter where they are …

Keep on chopping! Why it's critical to give your advertising time.

Advertising is a lot like chopping down a tree. Unless you're Paul Bunyan, you're probably not going to bring the tree down with one swing of the axe. It takes multiple tries, each swing whittling down the wood a little more than the time before, until the tree finally comes down, and the fruits of …

Marketing

Starting an Online Business? Here Are 7 Things I Learned From My Journey as a Novice

Back in early 2012, I was only a college professor. Well, I still am a college professor, but now I do a whole lot more. You see, I had always felt that I needed to do "more" in the world. I thought I had a bigger life purpose that went beyond just teaching in the classroom. Don't get me wrong, I …

Small Business

The Basics of Search Engine Optimization for Your Shopify Store

Your store is up and running and you’re starting to see visitors trickle in. There’s definitely interest in the products you're selling, as well as …

Using the Latest Blogging Trends in Your Marketing Campaigns

The world of blogging has certainly changed over the last several years, but the format is still a useful and relevant marketing tool. The key in staying current in both your blogging practices and your marketing campaigns is to stay aware of the latest trends. In the same way that digital …

4 Questions to Ask When Choosing a Digital Marketing Channel

<i>Ryan Wilson is the founder of FiveFifty, a digital marketing trade desk focusing on programmatic media buying. FiveFifty brings its clients a decade of media buying experience and a commitment to marketing performance across nearly every website on the Internet.</i><p>As an entrepreneur, you're constantly …

Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling:<p>1. Ah, …

5 disruptive ecommerce startups we saw in 2015

Online consumer spend will touch US$1.7 trillion in 2015, eventually going on to reach an eye watering figure of US$3.5 trillion by 2019, predicts …

eCommerce

Don’t Overdo Web Design Trends on Your E-Commerce Site

<b></b>The “rules” for e-commerce design can run contrary to what designers want to do. While minimalism, streamlined interfaces and limited text and …

eCommerce