Fernanda Rocha

69 Added | 19 Magazines | 4 Likes | 22 Following | 7 Followers | @fernandarosh | Keep up with Fernanda Rocha on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Fernanda Rocha”

This Is How You Build Organic Brand Loyalty for Your Business

<i>This piece originally appeared on AllBusiness.com.</i><p>Social media is an invaluable tool to help market your brand, but what good is it without a target …

The Most Meaningful Content Marketing Trends and How They Will Influence 2017: Part 2

These are the most meaningful trends I've noticed as I continue using content marketing and travel around the country speaking to and connecting with other experts.<p>The first part of my series on content marketing trends covered some of the biggest trends that I've noticed shaping the industry and …

Textio, A Startup That Analyzes Text Performance, Raises $8M

Textio CEO Kieran Snyder took a quantitative approach to how language worked in her linguistics studies. And when she and her co-founder Jensen Harris were leaving Microsoft to start a new company, it was only natural that it would be centered around language in some way.<p>That’s how Textio, a …

Luxe, a startup that valet parks your car when you can’t find a spot, just raised $50 million from Hertz

That's why rental-car company Hertz just made a $50 million strategic investment in Luxe, a San Francisco-based startup that makes it its job to handle the parking for you.<p>Luxe works as a valet on-demand. In a way similar to Uber, you tap on an app when you need your car parked, and it tracks you …

Sustainability

Pinterest acquires Instapaper, which will live on as a separate app

Pinterest said today that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper.<p>Pinterest’s logic here is that one of the company’s core tenets is bookmarking — …

Sorry, but chatbots are not the new apps

If you even remotely follow tech news, it is very likely that you have read outlandish claims like “chatbots are the new apps.” But the fact is, there are way too many misconceptions around conversational products.<p>Facebook Messenger already has over 11,000 bots. Let’s add Kik, Telegram, Line, and …

Chatbots

Revelator raises $2.5M to build a business platform for digital music

Bruno Guez has spent decades in the music business — he hosted a show on public radio, founded Quango Music Group and even worked as the creative director of music at Cirque de Soleil. Over that time, he said he’s watched as changes in the music industry outpaced the tools available to artists and …

Zilingo lands $8M for its marketplace for fashion sellers in Southeast Asia

Zilingo may not be a name known to many prior to today, but the under-the-radar e-commerce company has closed an impressive $8 million Series A round to scale its fashion-focused operations in Southeast Asia.<p>The round was led by Sequoia India, Indonesia-based Venturra Capital and Susquehanna …

Michelle Obama Just Wore the Type of Gold Gown You Need to Zoom In On

Michelle Obama's Naeem Khan gown, though dreamy and princess-like with a sweetheart neckline, is not your standard gold dress. It doesn't shimmer with sequins or come adorned with bows, but instead is netted and weaved with crinkled metallic details. Its dark underlay grounds the FLOTUS's ensemble, …

This One Trick Makes Google Maps Much More Useful

Geert Vanden Wijngaert—AFP/Getty Images<p>Geert Vanden Wijngaert—AP<p>Geert Vanden Wijngaert—AFP/Getty Images<p>Geert Vanden Wijngaert—AP<p>Geert Vanden …

These Inception-Like Images Will Blow Your Mind

*BRRRRAAAAWWWRWRRMRMRMMRMMM*<p><b>To see more of Buyuktas' work, visit his website, Facebook page, or Instagram.</b>

Google just published a free, three-month course on deep learning

Get ready to do some deep dreaming of your own<p>Google wants to teach you deep learning — if you're ready that is. The tech giant has launched a free course explaining the machine learning technique that underpins so many of its services. (Google uses deep learning for everything from speech …

Your Old Smartphone Could Be a Brand New Security Camera

A new project on Kickstarter seeks to recycle for an old Android or iPhone.<p>Around 44 percent of Americans upgrade their phones roughly every two years. That's a lot of e-cycling waste, or a lot of phones sitting at the bottom of a drawer. But Olmose, a new home security platform, wants to take …

Home Security

10 Free Marketing Tools For Small Business

Buying software is easy when you’re a big company – you can make providers fight for your contract. They tailor services to your needs, cut prices …

Infographics

9 Important Money Tips That Will Help Your Company Grow

At the start of every year, it's important to be thinking about your next strategy to raise the capital needed to reach your startup's growth goals.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the</i> …

Why Inbound Marketing Is Essential In 2016

Inbound marketing is widely viewed as an effective means of brand promotion. However, it’s often viewed as a “nice to have” as opposed to a necessity. In 2016, that’s no longer going to be the case. Inbound marketing is now downright essential.<p>In this article, we’ll define inbound marketing and …

Marketing

Será mejor dejar de hacer aplicaciones? Qué dicen las cifras del App Store y Google Play? - TECHcetera

“En una era en donde casi todo el mundo quiere ser emprendedor, la gran mayoría de personas cree tener la siguiente extraordinaria idea que …

10 things in tech you need to know today

<b>1. An Oracle lawyer says that Google's Android operating system generated revenue of $31 billion, with $22 billion in profit.</b> The analysis came after Oracle was allowed to examine private documents from Google for a court case.<p><b>2. Two analysts from Raymond James have warned that the iPhone 7 may not</b> …

Mark Zuckerberg

Content Marketing Tactics: Real-Time Video Pros, Cons, Examples & Best Practices

As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing …

Marketing

Meet Sprinklr, The Billion-Dollar Startup That Cracked Social Advertising

Ragy Thomas has a saying about attendance at Sprinklr’s weekly customer review meetings, held every Monday at noon across the startup’s 11 offices worldwide. Senior staff and board members know it by heart: “The only excuse is if you’re attending your own funeral.”<p>For a CEO with a Catholic …

Schneider Electric

Chrome correrá más rápido gracias a su nuevo algoritmo

En septiembre pasado Google presentó su nuevo compresor de datos Brotli, capaz de comprimir hasta 26% más que su antecesor, Zopfli.<p>Lo anterior significa que el navegador Chrome cargará páginas con mucha mayor velocidad de lo que has visto hasta el momento.<p>De acuerdo al ingeniero de desempeño web de …

Spotify Is Ready to Move Music Way Past the Jukebox Model

Spotify announced today that it's acquiring two companies: Soundwave and Cord Project. Both are small-ish startups, founded in the last couple of …

Amazing

La marca TOMS lanza un pañuelo inspirado en Malala para colaborar con su fundación ¡conoce la historia!

La <b>marca TOMS</b> es conocida por sus cómodas zapatillas con atractivos diseños. Pero ahora la marca ha llamado la atención con su nuevo accesorio.<p>Se …

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and …

Marketing

The 10 best iPhone apps you should use in 2016

1/<p>Google Photos is the best app for managing and backing up your photos in the cloud.<p>Google<p>Google Photos is an overall better solution to Apple's …

Apps

These Are the Mobile Commerce Trends You Need to Watch in 2016

If 2015 was the year of mobile and video, what will 2016 hold? Now that most social platforms and many of the companies doing business on them are …

Mobile Commerce

The 5 Most Misinterpreted Charts in Sales

Sales is all about hitting the number, but sometimes, those numbers can be a little misleading.<p>As a sales leader, you have to be able to understand …

Analytics

5 Proven Ways Remarketing Will Make Your Business Ridiculously Successful

Updating your brand strategy can accelerate growth and make 2016 a breakout year for your business. Here are a few ways technology can help you with remarketing your brand.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know</i> …

Marketing

The Ultimate Science-Backed Method for Creating Content That Readers Love

Want to make readers love your content? As it turns out, there’s a formula for it – an exact mathematical equation that defines lovable content.To be …

Moby Dick