Johanan Thomas

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Seth's Blog

Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy?<p>In markets that aren't natural monopolies or where there are clear, agreed-upon …

Why Is Facebook Blue? The Science Behind Colors In Marketing

Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the</i> …

UI Design

Why Do We Love Brands?

We love brands. We feel attached and loyal to them. We put them on a pedestal and worship them. The textbook explanation is that there is an underlying, magical essence that only good brands share. A great deal of hard research and attention has focused on finding and explaining this slippery …

Organizing Your Organizational Culture

Similar to social media influencers, corporate managers influence employees in ways that affect behavior and motivate change. But a social media influencer cannot effect change without the right cultural environment, and managers cannot influence others without the proper organizational culture …

Employee Engagement

Loyal Brands

6 Myths About Social Media Marketing | Inc.com

Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources. Here are the six …

Marketing

SuperBrands and the Unreasonable Screen: How to lead in mobile

Reading Time: 3 minutes<p><i>Guest post from Gary Schwartz</i><p>I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of</i> …