Federico Sulcis

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After Some Misses, Adobe Says It Has Found its Mobile Mark

In an exclusive interview, Adobe senior VP David Wadhwani lays out the thinking behind a slew of new mobile apps tied to the company's core Illustrator, Photoshop and Premiere franchises.<p>The last few years have seen Adobe launch and scrap waves of applications as the company tried to find its place …

Measure Backward, Not Forward

<i>James Clear writes about using behavioral science to master your habits and improve your health. His free guide, Transform Your Habits, has been downloaded more than 80,000 times. This post originally appeared on his blog.</i><p>We often measure our progress by looking forward. We set goals. We plan …

iWatch Will Prove Apple As A Luxury Brand And A Brand Powerhouse

Two recent developments suggest that Apple will use and extend its brand power as the primary engine of adoption for its forthcoming iWatch. The first is the launch of the first smartwatches with the new Android Wear OS highlighted at Google I/O. Although many early reviewers have complained of the …