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Be Luckier in Life: 10 Simple Secrets That Will Change Your Future

Take an active role in creating your own luck. This book will help you channel luck-producing behaviors into a strategy that will help you achieve …

4 Ways to Write LinkedIn Messages That Actually Get Read

Imagine you were at a networking event, and you spot someone you don’t know but would love to. Maybe she has your dream job, or maybe he runs a great …

Eight Things I Learned From Social Selling

November 13th by Andrew Jenkins 0 0<p>I have been using social media to connect and engage with people for a number of years. While I was not one of the …

Four management lessons from Amazon | Financial Times

No one will ever find themselves in precisely the position Jeff Bezos found himself in when he launched Amazon.com in 1994, with the ambition to …

Fitbit Force review

I’ve come to a sobering conclusion about myself: I’m not a very active person. Despite maintaining a gym membership and only the best intentions, I still prefer to read, watch TV, and play games. This is precisely why I’ve never invested in a fitness-tracking gadget — if I’m not moving that much, …

7 Must-have Apps for Audio Lovers

Are you someone who constantly has your ear buds on?<p>Do you love listening to music, audio books, or podcasts while driving or working out?<p>Well, here are seven awesome iPhone apps to fill your ear buds with energizing music, educational audio books, or funny podcasts all day long.<p>1. Umano (free)<p>If …

Apps

The Top 7 Content Marketing Trends That Will Dominate 2014

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.<p>With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of …

Top 10 Motivational Books of All Time

Every business library should include at least one of these gems.<p>In previous posts, I've identified the most influential business books of all time and the best sales books of all time. In this post, I list the books that drive readers to change their lives, improve their lot, and build better …

Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost …

Do you Suffer from the Urgency Addiction? It’s More Common Than you Think

I suffer from the “urgency addiction.” I know it sounds like one of the falsely humble things like telling somebody in a job interview that your …

Five Things I Wish Every Advertiser, Marketer, And PR Pro Knew

A few weeks ago, one of my recent students asked me if there is anything I wish I had taught but never got around to teaching. I thought the question …

The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

How Your Brand Can Create, Track, And Learn To Love Big Content

Because without Big Content, there is no Big Data.<p>In my last column, I discussed the single most important factor in generating Big Data: creating Big Content that is then widely distributed and deeply engages consumers. Without Big Content there wouldn’t be Big Data.<p>Major marketers such as Coke …

A Summer Reading List for Marketers

Spoiler alert: I dropped out of university.<p>It’s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time …