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Super Bowl LVI - Everything but the Football

Fast Company breaks down the best ads, celebrity appearances, half-time show moments, design elements and more from the 2022 Super Bowl.

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    • Super Bowl
    • NFL
    • Los Angeles Rams
    • Cincinnati Bengals
    • Advertising
Super Bowl LVI - Everything but the Football

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11 stories in this Storyboard
    How crypto brands failed to hijack the Super Bowl

    How crypto brands failed to hijack the Super Bowl

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    Fast Company - By Jeff Beer

    Crypto.com, FTX, Binance, Coinbase, eToro—and Bud Light!—ran ads during the big game to sell crypto and Web3. Did any of them make sense? It was supposed to be The Crpyto Bowl! After a year of mania about Bored Apes, buying the Constitution, Elon Musk and dog-themed cryptocurrency coins, and all the …

    The 5 best Super Bowl ads of 2022 (and the worst one)

    The 5 best Super Bowl ads of 2022 (and the worst one)

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    Fast Company - By Jeff Beer

    The best ads used their celebrity spokespeople to promote their brand, not distract from it. How do you measure Super Bowl ad success? Some kneel at the altar of consensus with USA Today’s Ad Meter. Some will look at direct impact on sales or brand awareness. At Fast Company, I adhere to an evaluation …

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