Fast Company breaks down the best ads, celebrity appearances, half-time show moments, design elements and more from the 2022 Super Bowl.
Photo: images.fastcompany.net
Crypto.com, FTX, Binance, Coinbase, eToro—and Bud Light!—ran ads during the big game to sell crypto and Web3. Did any of them make sense? It was supposed to be The Crpyto Bowl! After a year of mania about Bored Apes, buying the Constitution, Elon Musk and dog-themed cryptocurrency coins, and all the …
Most stadiums are ringed by a vast sea of parking. The L.A. Rams’ SoFi Stadium has a massive public space instead. Those tuning into the Super Bowl this weekend may see a curious sight. In the inevitable aerial shots, viewers will be shown an uncommon landscape. Instead of the typical oval stadium …
Some tickets are going for more than two times the cost of the average house in America. Super Bowl LVI is this Sunday and it is sure to have hundreds of millions of viewers around the world. While you can watch the big game on TV for free, what if you want to attend the game in person–how much will …
The big-game ad is Frito Lay’s latest move in creating a flavor that jumps across products. As Super Bowl advertisers go, Frito-Lay is a seasoned veteran. Its ads in recent years for both Doritos and Cheetos have grabbed millions of eyeballs with a combination of celebrity and music tailor-made for …
The 2022 Super Bowl will take place at the Ram’s new SoFi Stadium in Los Angeles, the most expensive, technologically advanced, and immersive stadium ever built. The designers gave ‘Fast Company’ a backstage look at how they pulled it off. The new $5.5 billion SoFi Stadium, home to the Los Angeles …
Doritos. Ferris Bueller. Volkswagen. Jump back in time to judge the ads of the past by the standards of the present with our 2012 Super Bowl Hindsight Ad Meter The 2022 Super Bowl is a week away, which means we’re already about a month-deep into the Super Bowl Advertising Hype Cycle. Teasers, …
The star of ‘Spider-Man’ and ‘Euphoria’ maintains the digital platform’s reputation for unexpected and creative work with big stars. As celebrities go, it’s tough to think of a more popular, more of-this-moment personality than Zendaya. The young artist starred in the biggest box-office movie of …
Ever wondered what ‘The Real Slim Shady’ looks like in American Sign Language? In 2018, an American Sign Language (ASL) interpreter went viral as she performed alongside Eminem at Delaware’s Firefly Music Festival. Holly Maniatty captivated viewers with her fast-paced interpretation of Eminem’s …
The best ads used their celebrity spokespeople to promote their brand, not distract from it. How do you measure Super Bowl ad success? Some kneel at the altar of consensus with USA Today’s Ad Meter. Some will look at direct impact on sales or brand awareness. At Fast Company, I adhere to an evaluation …
It’s Super Bowl week, and everyone knows the commercials are just as important as the game itself. Amazon's Alexa-themed spot uses a familiar formula and a celebrity couple to create one of the early favorites for the Big Game’s best ad.
Snapchat’s newest augmented reality lens, coming Super Bowl Sunday, is turning snacks into mini streaming platforms. “Ooh, baby, baby. Buh-baby baaaby.” Those are the words of Megan Thee Stallion streaming through my phone, urging me on to photograph . . . my Cheeto. I’m trying out Snapchat’s latest …
