Fast Company3 days agoIs design dead?YouTubeOn today’s episode, cohosts Yasmin Gagne and Josh Christensen discuss the latest news in the world of business and innovation. Topics include the latest on tariffs, Tesla’s first-quarter earnings report, and the possibility of Google having to sell off its popular web browser Chrome. (00:54) Next, Yaz and Josh talk to Fast Company Global Design Editor Mark Wilson about his insights from a design conference he attended and the main question posed at the forum: Is design dead? (07:00) Finally, Yaz speaks with Ryan Weaver, cofounder of fentanyl testing company Overdrive, about the brand’s marketing strategies and efforts to reduce the stigma and judgment surrounding drug testing. (28:46)
Fast Company3 days agoHow Bluesky Grew After Elon Changed Twitter!YouTubeDive into the exhilarating world of innovation with FC Explains, a video series that spotlights the game changers and visionaries from Fast Company’s prestigious Most Innovative Companies list. This annual ranking celebrates the trailblazers who are reshaping industries and cultures, pushing boundaries, and transforming the world. First up is Bluesky. Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design. Follow us on: https://www.facebook.com/FastCompany/ https://twitter.com/FastCompany https://www.instagram.com/fastcompany/ https://www.linkedin.com/company/fast-company/
Fast CompanyBehind the scenes with OpenAI | Fast Company PodcastsYouTubeOn the final episode of Brand New World, OpenAI CMO Kate Rouch explains the strategy behind their Super Bowl ad, how the company defines its brand values, and why, despite helpful lessons from the last 30 years of tech, new precedents will still be set for the AI brand category. Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design. Follow us on: https://www.facebook.com/FastCompany/ https://twitter.com/FastCompany https://www.instagram.com/fastcompany/ https://www.linkedin.com/company/fast-company/
Fast CompanyCleantech is rebranding as national security in the Trump eraYouTubeOn today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including the U.S. dollar’s slide into multiyear lows as the tariff wars with China escalate, the outlook for unemployment, Nvidia’s plans to make supercomputers entirely in the U.S., and OpenAI’s news of launching a social network. Next, Yaz and Josh interview ‘Fast Company’ freelance reporter Patrick Sisson about cleantech companies rebranding themselves as vital for national security as government funding for anything climate-related gets cut. Finally, Yaz interviews Twitter cofounders Ev Williams and Molly DeWolf Swenson about their new private social media network Mozi, which focuses on helping people foster in-person connections.
Fast CompanyPrompting a new brand eraYouTubeGenerative AI has taken the brand world by storm. But how is the planet’s best-known AI company building its own brand? Like everything to do with AI, the brand aspect of this category is evolving and changing seemingly week to week. There’s newer brands like Anthropic, Perplexity, and DeepSeek, alongside established giants’ own sub-brands like Apple Intelligence, Google Gemini, Amazon’s Rufus AI assistant, and on and on.With about 400 million users, and almost constant news coverage, OpenAI may be the best known purely AI company.In episode seven of Fast Company’s Brand New World podcast, host Jeff Beer talks to OpenAI’s chief marketing officer Kate Rouch about the strategy behind their Super Bowl ad, how the company defines its brand values, and why, despite helpful lessons from the last 30 years of tech, new precedents will still be set for the AI brand category.
Fast CompanyUsing AI like Google | Fast Company PodcastsYouTubeIn episode six, host Jeff Beer is at Google’s world headquarters in Mountain View, CA to talk to chief marketing officer Lorraine Twohill. We dig into the brand’s overall GenAI strategy, not only for how they’re working as a marketing organization, but also how they’re marketing Google's own AI tools like Gemini. We also chat about how Lorraine and her team are balancing between third-party tools like Brandtech Group’s Pencil Pro, and WPP’s One, and the company’s own proprietary tools.Of course, we get into the lessons learned over the reaction to Google’s “Dear Sydney” Olympic ad for Gemini last summer, but also how the ultimate goal for AI’s impact on the brand’s marketing is to come up with an idea in the morning, and see it out in the world that afternoon. Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design. Follow us on: https://www.facebook.com/FastCompany/ https://twitter.com/FastCompany https://www.instagram.com/fastcompany/ https://www.linkedin.com/company/fast-company/
