Business Of Fashion

8 Magazines | 100.1k Followers | @fashionbusiness | An essential daily resource for fashion creatives, executives and entrepreneurs all over the world www.businessoffashion.com

Bits & Bytes | Apple's Next Frontier Are Glasses, How Brands Used Tech at Coachella

This week, Apple will use AR to reinvent glasses, while some fashion brands used technology to bring their activations to life at the festival.<p><b>How</b> …

Startups

Why Branded Content Doesn't Work

Too often branded content campaigns fail to drive strong results because brands don’t put enough trust in publishers who know their audiences best, …

Branded Content

Why Cos Decided to Show at Pitti

The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection …

Clothing

The Truth About Vetements

In the latest Lyst Index, BoF crunches the data to identify the hottest brands and top selling products of Q1 2018, revealing the truth about whether …

Top 10

Tmall Boosts Dior, YSL Beauty Brands in China

While mass brands have an edge on China’s Tmall in terms of search visibility, prestige labels can fight back by investing in the right areas, …

eCommerce

Finding a Place for Glamour Magazine in 2018

As new editor-in-chief Samantha Barry reveals her first print issue — and radical redesign — she tells BoF about her plans to renew the brand's …

World Trade Center

The BoF Podcast Episode 47: Fashion in the Age of Biofabrication

Welcome to the age of biofabrication,” said Andras Forgacs, the co-founder and chief executive of Modern Meadow, a venture-backed biotech start-up …

Clothing

Why Now Is the Right Time to Apply for a Role in Luxury

As Virgil Abloh’s appointment underscores, a millennial mindset is taking hold in the luxury industry — creating opportunity for emerging talent with …

Announcing Olivia Palermo Group, The Elder Statesman and Mother

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.<p><b>LONDON, United Kingdom</b> — This week, we are …

Careers Counsel | 3 Questions to Ask Yourself Before Going Freelance

Careers Counsel is a weekly roundup of the most helpful and inspiring advice for boosting your career.<p><i>Careers Counsel rounds up the most useful and</i> …

Introducing The Business of Beauty

Kim Kardashian West covers BoF’s first special report on the $500 billion global beauty industry, which accompanies our latest special print</b> …

Media Industry

BoF West Is Coming to Los Angeles on June 18

Hollywood, Silicon Valley and Fashion will collide at The Business of Fashion’s inaugural BoF West summit on June 18 in Los Angeles.<p><b>LOS ANGELES,</b> …

Silicon Valley

Kim Kardashian Means Business

The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that …

Reality TV

Aldo Bensadoun, Céline Dion Honored at Canadian Arts & Fashion Awards

The Aldo chairman and entertainer were among the winners at the CAFA’s annual awards presentation in Toronto.<p><b>TORONTO, Canada —</b> “A sense of community …

Reality TV

Op-Ed | Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?

The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product …

Sustainability

A Wake-Up Call for Ferragamo

Salvatore Ferragamo was once the world’s buzziest luxury shoemaker, but the storied ‘sleeping beauty’ is having trouble coming back to life.<p><i>Hello BoF</i> …

Salvatore Ferragamo

One Brand’s Plan for Escaping Bankruptcy

With $214 million in debt due in 2019, Charlotte Russe was facing extinction. Chief executive Jenny Ming reveals how she secured a lifeline and …

San Francisco

Nicholas Kirkwood To Show During London Fashion Week

The LVMH-owned footwear brand will be moving its Paris presentation to London for an experiential show in September.<p><b>LONDON, United Kingdom —</b> After …

Footwear

Farfetch Launches Start-Up Accelerator

On the road to an IPO, the fashion unicorn is launching a start-up accelerator aimed at driving innovation for online and physical stores.<p><b>LONDON,</b> …

Startups

Power Moves | Louis Vuitton Hires Francesca Amfitheatrof, Stuart Weitzman's New CEO

This week, Eraldo Poletto is appointed as chief executive of Stuart Weitzman, while Francesca Amfitheatrof joins Louis Vuitton as artistic director …

Louis Vuitton

Gucci and Guess End Nine-Year Trademark Dispute

Gucci’s court battle with Guess over who has rights to the famous “G” trademark has finally come to an end.<p><b>MILAN, Italy</b> — After a nine-year long …

Clothing

CFDA Launches Digital Platform ‘Network’

An evolution of the former Fashion Incubator programme, Network will provide all CFDA members with all-round business mentorship.<p><b>NEW YORK, United</b> …

C-suite Leadership

Unveiling Saudi Arabia’s Power Brokers

Last week’s Arab Fashion Week Riyadh focused the world’s attention on Saudi Arabian design and the country’s push for women’s rights, but who are the …

Saudi Arabia

How to Make Your Brand Size Inclusive

Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.<p><b>NEW YORK, United States</b> — Jill Wenger, …

Clothing

Diane von Furstenberg and New CEO Discuss Future of DVF

In an interview with BoF, the American fashion brand's namesake and recently appointed chief executive Sandra Campos outline plans for a digital, …

Women's Fashion

John Targon's Fast Exit Complicates Marc Jacobs Reboot

The Baja East designer was hired to overhaul the lower-priced product, which once accounted for 80 percent of the brand's revenue.<p><b>NEW YORK, United</b> …

Marc Jacobs

DVF Appoints New CEO

Sandra Campos joins the American fashion brand as chief executive officer, effective immediately.<p><b>NEW YORK, United States</b> — DVF has confirmed the …

United States

Social Goods | 5 Years After Rana Plaza, Brands Under Pressure for Transparency

This week, what the Bangladesh factory collapse changed about worker safety, while brands are pressured to take stronger environmental and political …

Transparency

Digital Media in 2018: Only the Strong Will Survive

Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.<p><b>NEW YORK,</b> …

AdTech

Net-a-Porter Founder’s Next Act Is a Venture Capital Firm

After more than two-and-a-half years away, Natalie Massenet is returning to e-commerce, teaming up with Nick Brown to form VC firm Imaginary Ventures.<p>…

Venture Capital