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4 Reasons Trump Supporters Remain Blind to His Flaws

A few psychological tricks (that we're all guilty of) help explain the candidate's pervasive appeal.<p>Donald Trump's supporters say he's the most authentic, straight-talking candidate in the running. They're convinced he "sees what's going on in the country," "tells it like it is," and, by "echoing …

This 3-Minute Animation Will Change Your Perception of Time

We've only just begun...<p>We all know that Earth is old, but it's hard to put into perspective just how old it is.<p>After all, what does 4.5 billion …

Los Angeles

13 Free Courses to Make You a Business Badass

If you follow my writing at all (don’t worry, I don’t suspect that any of you do), you’d know that I’m a huge fan of <b>MOOCs</b>. The fact that people can …

Google Analytics
Neuroscience

Google cofounder Sergey Brin says these 2 books changed his life

Today, Google is one of the world's largest companies, with a market cap of more than $450 billion. Brin oversees GoogleX and Special Projects, divisions responsible for developing world-changing technology like driverless cars.<p>In a 2000 interview with the Academy of Achievement nonprofit, …

Google Earth

How Machiavellian are you? Take this test

A 15-minute, 100-question personality test, the Hexaco Personality Inventory, is said to be able to determine how manipulative, dishonest and unethical you are in real-life situations<p>We all have moments when we act dishonestly, when our behaviour is not entirely ethical, and when we manipulate …

Psychology
The Workplace

Opinion: Why investors are helpless against Wall Street’s secret brainwashing machine

Yes, the new behavioral economics is Wall Street’s secret mind-control brainwashing machine. Call it behavioral economics, psychology of investing, …

Wall Street

The Psychology of Color: How to Use Colors to Increase Conversion Rate

When it comes to persuasion, emotion is the primary target. And nothing – not even words or images – appeals more to people’s emotions than color to …

UI Design

The Surprising Psychology of Rock-Paper-Scissors

“No washing dishes for me tonight," I said after I beat my sister at a game of Rock-Paper-Scissors (RPS). I was 10, and RPS was our “go to” game of …

Board Games

A Guide to the World’s Whisk(e)y Making Traditions

Know What You're Drinking<p>Whisk(e)y at the most basic level is distilled alcohol produced from fermenting a mash of grain — or corn in some cases. …

OMGFacts

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

Meet the real Don Draper

Ahead of a London exhibition of his work, 101-year-old illustrator Mac Conner tells Hermione Hoby about life as one of the original Mad Men on Madison Avenue<p>The Upper East side of Manhattan can feel like a place that time forgot. Here are the green curves of Central Park, same as they ever were, …

9 science-backed tactics for winning a negotiation

working knowledge

More Than You Ever Wanted to Know about Female Ejaculation

What the heck is "squirting"? Can all women do it? Doctors tackle all your big questions<p>Women's bodies can be a mystery—even to science. Researchers are still debating the existence of the G-spot. And a similar argument has long raged over the phenomenon of female ejaculation.<p>Fortunately, a half …

Czech Republic

Audi's Virtual Reality Shows You Every Car Configuration

Checking out cars at the dealership is a crapshoot: You’re forever at the mercy of the inventory on the lot, and if you’re looking for a rare options combo, you’re probably out of luck. But what if you could peruse every possible variant of the car you’re interested in, virtually, from the comfort …

Virtual Reality

THE AD-VIEWABILITY REPORT: The Top Statistics That Illustrate The Growing Problem Of Unseen Digital Ads

<i>Consider:</i><p>Users are often served an ad that appears in an inactive web window or an out-of-view part of their screen.<br>• Viewability is particularly challenging for online video ads, since these ads are meant to be seen, heard, <i>and</i> played-through.<br>• Automated platforms for buying and selling online ads also …

AdTech

How To Make Your Company A 'Best Place To Work'

Glassdoor is a unique site that brings a new level of transparency in a much needed area, job search. On Glassdoor prospective candidates can learn about an organization by reading candid employee reviews, looking at salary ranges, exploring the benefits that a company offers, seeing the CEO’s …

Employee Engagement

25 Web Resources That Will Maximize Your Productivity

The most productive people are masters of efficiency — tuning their calendars, arranging their tasks, and otherwise making the most of their time.<p>To aid your quest for efficiency, here are 25 of the most useful web productivity resources we've found.<p>They'll save you a lot of time in the long</b> …

Productivity

The Best of 2014: Tech & Design

A lot happened in 2014, from the legalization of marijuana in Colorado to the beginning of normal diplomatic relations with Cuba. Of course, all of …

11 Tricks Steve Jobs, Jeff Bezos, And Other Famous Execs Use To Run Meetings

We've already learned that meetings fall apart thanks to sloppy agendas, un-articulated ground rules, and other structural mistakes.<p>So we decided to look at how some of the most effective executives in history — from GM czar Alfred Sloan to Apple prince Steve Jobs to Facebook queen Sheryl Sandberg …

Silicon Valley

11 tips that will land you a job at a small company

<i>This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture</i> …

The scientific evidence against spanking, timeouts, and sleep training

At the end of a gravel road in the Chippewa National Forest of northern Minnesota, a group of camp counselors has gathered to hear psychotherapist Tina Bryson speak about neuroscience, mentorship, and camping. She is in Minnesota by invitation of the camp. Chippewa is at the front of a movement to …

Parenting

Our favorite books of the year

This was an odd year for books, usually the quiet introspective cousin at the pop culture family gatherings. But the Amazon/Hachette contract dispute …

The strange case of the man with two hearts

When a man was fitted with a new heart, his mind changed in unusual ways. Why? The answer reveals a surprising truth about all our bodies, says David Robson.<p>Every second or so, Carlos would feel a small “bump” hitting his tummy. It was the beating of his “second heart”.<p>The small mechanical pump was …

Psychology

The 10 Things In Advertising You Need To Know Today

<b>1. Here are the 10 worst ads of 2014.</b> Check out these howlers from the likes of Unilever, Paddy Power and Nippon Airlines.<p><b>2. Arby's has made an entire ad apologizing to Pepsi.</b> The fast food chain had a contractual agreement to feature Pepsi in at least two commercials a year, but Arby's recently …

Advertising

A Guide to Watches: Part 3 – How to Buy Your Next Watch

Every watch tells a story. Sometimes passed down, sometimes waiting to be told. Or maybe the story<p>Every watch tells a story. Sometimes passed down, sometimes waiting to be told. Or maybe the story is the watch itself — hewn from a solid block of tegmented, submarine grade steel, repurposed from the …

70% of People Worldwide Pronounce 'GIF' With a Hard 'G'

You can't imagine how painful it was to write this headline. For those of us who are <i>correct</i> human beings, our brain juices boil to hear that hard …