Fanlin Meng

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How to Create a Social Media Content Calendar: Tips and Templates

Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May …

Marketing

6 Must-Know Online Marketing Trends Of 2016

Online marketing is evolving rapidly.<p>Each New Year brings some changes in the marketing industry and its techniques.<p>These changes are either ignored …

Your Guide to Marketing an Online Business | Inc.com

The promise of setting your own hours, being your own boss and working in your pajamas is almost too much to resist for many aspiring entrepreneurs. Add to this the low startup costs and overhead, and it's no wonder that so many people choose to start an online business.<p>But according to some …

Marketing

Don’t Make These 9 Social Media Marketing Mistakes

Social media marketing should be part of your strategy.Social networking is the most popular online activity, so it makes sense for businesses to try …

What Exactly Is Content Marketing and Why Do You Need It? | Inc.com

One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute, over 85 percent of brands use it, but less than half believe they're good at it. In many ways, content marketing is even more important for small businesses.<p>So what, …

Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing

Do you want to create posts that people can’t wait to share?<p>Do want to maximize the social media ROI for your posts and stand out among the sea of …

7 Ways to Better Integrate SEO Across Your Marketing Channels

<i>Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Digital Current blog.</i><p>Search engine optimization is one of the most essential marketing functions to help drive qualified visitors to your website on a regular basis, but unfortunately many …

2015 B2C Content Marketing Benchmarks, Budgets, and Trends

<b>Marketers have a problem with measuring content marketing.</b><p>Business-to-consumer (B2C) content marketers struggle with effectively tracking their …

How One Business Increased Facebook Fans by 200 Percent

Shares 4K<p>Do you want to grow your Facebook audience?<p>Have you thought about using giveaways to educate your customers?<p>Great Lakes, a student loan …

11 Power Tips To Increase Your Facebook Engagement - Jeffbullas's Blog

Facebook has over 800 million daily users.<p>As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building …

5 Steps to Boost Your Sales This Holiday Season | Inc.com

<b>Develop your holiday strategy early.</b> Consumers can be fickle, so being nimble is important. An approach that worked in 2013 may not be right for 2014. Take time to analyze your business's previous holiday sales and replicate the strategies that worked, while modifying those that didn't.<p>Create a …

eCommerce

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

11 Ideal Facebook Tools for Contests and Analyzation

<i>This post originally appeared on the Buffer blog.</i><p>The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.<p>“It's both terrifyingly interesting and …

Here are the Latest Facts on Mobile Marketing. They Will Surprise

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.<p>This …

Teens Are Abandoning Facebook, According To A New Survey

Teens are totally over Facebook, a recent report from Piper Jaffray states, and the kids are flocking to Instagram and Twitter to fill their social media needs.<p>From fall 2014 to spring 2014 "Facebook use among teenagers aged 13 to 19 plummeted from 72 percent to 45 percent," reports The Washington …

Samsung's Android Wear watch and Google-less phone coming this year

Simultaneously supporting and competing with Android<p>Samsung's product roadmap for 2014 looks an awful lot like the 2013 version. In an interview with Reuters, the Korean company's senior VP for product strategy, Hankil Yoon, says that Samsung will introduce a new Android smartwatch as well as a …

Land Rover and Virgin Galactic Partner Up, Unveil High-Tech Car

Land Rover and Virgin Galactic announced a partnership on Monday that will integrate the luxury automaker's current line of vehicles with the …