Hong Soo Yeon

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Skyhouse: An New York Penthouse With Climbing Column & Slide!

• 1 |<p>2 |<p>3 |<p>The climbing course, slides and stairs that facilitate movement throughout this unique and incredible space do so with such precise purpose …

Scandinavian & Parisian Apartments In White

• 1 |<p>2 |<p>3 |<p>4 |<p>5 |<p>6 |<p>7 |<p>8 |<p>This space and the space previous share some obvious similarities. Yes, they are both white but they are also modern, …

Asia’s Key New Segment: Powerful, Professional Women

If money talks, then some young women are making a powerful statement with their pocketbooks. This is particularly true of a new segment of professional women in Asia called the “Gold Misses.”<p>Gold Misses is a play on the word “old misses,” which means unmarried women, but differentiates itself to …

People Are the New Channel

In the past, channels delivered messages to audiences. You either owned the pipe or paid to use someone else’s. You controlled the message all the way through that pipe.<p>In a digital and social age, pipes are less important. People are the channel. You don’t own or rent them. You can’t control them. …

Give Your Customers the “True Value Test”

Business leaders often express frustration with what they see as a disconnect between their company’s perceived value and its true value — a disconnect that’s impeding growth. They’ve got great people, great products and services, they say, but their organizations aren’t selling as much as they …

Understanding Customers Is Everyone’s Job

Going to market effectively these days, no matter what business you’re in, means relating to customers as individuals — even if there are millions of them. In a previous post, I described how U.K. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply …