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The Definitive Guide to Creating Content That Converts

In content marketing, we spend the vast majority of our time thinking about how to get a pageview, but even if you get one, 80% of readers will skim …

Trending Content of the Week: #MPB2B and Beyond | LinkedIn Marketing Blog

The LinkedIn Marketing Solutions team was in Boston this week for the MarketingProfs B2B Marketing Forum, #MPB2B. In between gathering insights for …

Marketing

5 Takeaways from the MarketingProfs B2B Marketing Forum | LinkedIn Marketing Blog

B2B marketers agree their world is changing fast. Tools and tactics and media that didn’t exist 20 years ago (a sampling: social media, marketing …

Marketing

5 Ways to Use Adaptive Content

If you pay attention to industry buzzwords you may have come across something called adaptive content. In its most basic definition, adaptive content …

Marketing

10 Top Trends Driving The Future Of Marketing

Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend …

Marketing

Giving Effective Feedback When You’re Short on Time

Virtually all of the young executives I work with want to be good managers and mentors. They just don’t have the time — or so they believe. “I could either bring in a new deal, or I could take one of my people out for lunch to talk about their career,” a financial services leader told me recently. …

Collaboration Tools and Solutions - Connected World

Your team, to go<p>Get the Cisco Spark app - free.<br>Team messaging with video calling and screen sharing<p>Get the app<p>Top 5 ways to go digital<p>An effective digital workplace can improve employee accuracy and productivity.<p>Learn how →<p>Breaking the distance barrier<p>What if you could bring people together—from …

Which Channels Are Best for Content Promotion? [Infographic]

Digital marketing - it's really about people.

We live in the age of big data - just about everything is evolving and the pace of technological change is accelerating. More and more parts of our …

Here's a breakdown of the speech that won the World Championship of Public Speaking

On Aug. 23, Sri Lankan human resources consultant Dananjaya Hettiarachchi was crowned the World Champion of Public Speaking by Toastmasters International. He survived seven rounds of a competition that lasted six months and included 33,000 competitors from around the world.<p>He and eight other …

Public Speaking