Content Strategy

By Fabrice_Arsicot | Trends & Tricks helping you to design, handle and deliver efficient Content Strategy (Flip Mag in EN & FR)

Le collaborateur, cette star de l’ère digitale.

• partages<p>A l’ère digitale, la transformation des entreprises n’est désormais plus une tendance mais un incontournable. Sur ce registre, l’UX et le …

Why So Many Startups Are Launching Their Own Podcasts

<i>This piece originally appeared on Uncubed.com.</i><p>Why would a startup that builds ecommerce software — or any startup for that matter — launch a …

Podcasting

LA BONNE MÉTHODE POUR RÉUSSIR VOTRE STRATÉGIE D’INBOUND MARKETING

L’inbound marketing, c’est 80% de rigueur et 20% de créativité.<p>Evidemment, le plus sympathique dans l’histoire, c’est la créativité : définir votre …

Du brand content au customer content - Stratégies

C’est un fait: le brand content étend les champs de discours et d’existence de la marque. Il renforce sa notoriété. Côté client, il séduit, installe …

Brands' lack of purpose endangers consumer relationships, says Edelman

Other than making money, what does your brand stand for?<p>That’s the question consumers are increasingly asking about the brands behind the products …

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges …

Marketing

7 must know content marketing trends of 2016

It is unbelievable how time flies! It’s that time of the year again when marketers review what strategies were beneficial for them and start drafting new ones (for the year ahead).<p>It is true that content marketing is the most powerful strategy for drawing attention of the users and constantly …

Digital Marketing

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

[Estimated read time: 17 minutes]<p>A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on …

Crowdsourcing, UGC et data : la recette d’un brand content inspirant

<i>A la suite de notre intervention au Digital Tuesday, Daniel Bô, pape français du Brand Content, s’est exprimé sur le thème du contenu à travers le</i> …

9 formats d’articles qui vont booster votre magazine web

<b>Sujets de fond, articles experts, sur des thématiques particulières, parfois complexes… pour une entreprise, le choix des sujets sur lesquels elle</b> …

The Key To Content Marketing (And Business): Be Less Self-Centered

Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience.<p>In a world where “every brand is a publisher,” giving away audience-focused content is cheaper, more inspiring, and better for the world than interruptive marketing. And it works …

Marketing

Using Content Marketing to Build a Brand with Purpose

Nearly all content marketing advice is broken out into one of two trains of thought.<p>First there is the tactical advice. These are things like best …

Responsive Marketing in a Real Time World

We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The …

2016 Marketing Trends To Transform Your Business

Are You Prepared For The 2016 Marketing Trends No One Is Discussing? The 5 key 2016 marketing trends are explained and have tactics. (Charts too!)The …

Digital Marketing

L’histoire et les enjeux du contenu d’entreprise en film

Ce <b>film</b> vous raconte l’<b>histoire du contenu d’entreprise</b> et les défis relevés par de grandes marques. Avec l’essor du web, les …

10 content marketing game changers to look for in 2016

In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be suffering from the hangover as things get real. Marketers’ tenacity to stick with the game plan will be tested and we’ll see some “me too” content …

Digital Marketing

Le Storytelling, bien plus qu’une histoire, une source de confiance

Nous avions déjà abordé la thématique assez trendy du Storytelling dans un précédent billet. Il reste cependant des choses à dire. Il est difficile …

Inbound Marketing : Quel est le risque encouru à le mettre de coté ?

Déployer <b>une stratégie d’inbound marketing</b> présente de nombreux avantages. C’est une méthodologie moderne qui allie <b>génération de leads et amélioration</b> …

The Future of Content Marketing is Now

<i>By Gini Dietrich</i><p>Content marketing exhaustion.<p>Content marketing overload.<p>In the information age, we all have so much content coming at us at every …

3 Steps To Creating Content Like A Journalist | Marketing Insider Group

By Kylie Jane Wakefield<p>In Content Marketing<p>0<p>Content marketers are not journalists. However, because of layoffs, economic circumstances, and the …

Machine learning enters the SEO world

For years, the search engine optimization industry has been dominated by Google’s algorithm update. Each time marketers would hear a term like Panda, Pigeon or “Mobilegeddon“, they knew exactly what it meant: a thorough audit of their current website along with a number of improvements necessary to …

SEO

The Business of Content Curation

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustainable online services.<p>Presented by Robin Good during the Art of Curation event in Amsterdam on January 14th 2015.

Data Is the Next Big Thing in Content Marketing

The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of …

Harvard Business Review

The Customer Gap, Premium Puzzle And Future Of Customer Interactions

Marketing is moving from a market creation tool to a customer interface tool. This means:<p>Taking ownership of the customer in the company and implementing this knowledge throughout<p>Creating and capturing new customer value<p>Surprising and delighting the customer<p>Finding new revenue streams and business …

Lean Content, une stratégie de contenus dédiée à l’efficacité

• partages<p>Lean : une approche vouée à l’efficacité<p>Initialement, en anglais ‘Lean’ sert à qualifier une théorie de gestion de la production qui se …

A New Era Of Digital Content: Engagement And Content Metrics That Matter

In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your …

Marketing

Is adaptive better than responsive design?

If you have been remotely listening to the Web design conversation in the past five years, one phrase keeps coming up – responsive Web design. By now, you are probably designing every one of your site outlines with a responsive framework.<p>But some of the talk is shifting to adaptive Web design. The …

Web Design

8 trends that will change the future of digital content

<i>The sands are shifting in the world of content, thanks to the continuous evolution of platforms and technology. Robin Barnes, digital director at</i> …

Digital Media