exchange4media

1,570 Added | 1 Magazine | 9 Likes | 10 Followers | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

ZEEL completes its acquisition of IWPL

Zee Entertainment Enterprises Ltd (ZEEL) on Monday announced that it has completed acquisition of the balance 49% equity stake in its subsidiary …

Publicis Ambience and Ambuja Cement mutually part ways

Ambuja Cement and its creative partner Publicis Ambience have decided to mutually part ways.<p>“When we started our journey together – the goal was to …

Cement

Reliance Industries acquires stakes in Balaji Telefilms for Rs. 413.28 crore

Reliance Industries is acquiring Balaji Telefilms’ 2,52,00,000 equity shares at Rs 164 each, aggregating to Rs413.28 crores. The Board of Directors …

India

Magazine publishers gear up for long-drawn struggle to revoke 12% GST on LWC paper

After firing a letter to the Union Revenue Secretary asking for the removal of 12% GST (goods and services tax) on lightweight coated paper (LWC,) …

GST

Dissatisfied with DAVP ad rates, major broadcasters out of empanelment list

In what is being described as a coordinated “boycott” of the Directorate of Advertising & Visual Publicity’s (DAVP) ad rates scheme, major broadcast …

Advertising

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, …

Marketing

MullenLowe Lintas Group launches new full-service agency, PointNine Lintas

MullenLowe Lintas Group on Wednesday announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer …

STARring Uday Shankar: Failures are huge assets but success can be a big liability

Walking into the 37th floor office of <i>Uday Shankar</i>, <b>Chairman and CEO at Star India</b>, one is struck by the clear 360-degree panoramic view of the …

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector

Among the myriad issues that the private FM sector in India faces, one that has been simmering for a long time is the case of statutory licenses. The …

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

The dizzying high of winning 40 metals at the 64th Cannes Festival of Creativity and setting a new record is not going to die down soon. It may not …

Canon’s new campaign is a fine example in consumer engagement

Last year Canon launched its DSLR EOS 1300D for the ultra-modern audience who are curious about photography but aren’t sure if they should really …

Will the snail-paced TV subscription revenue growth gain momentum

KPMG FICCI Report 2017 projected a subscription revenue growth of 14.8 per cent CAGR in 2016-21 to reach Rs 77,100 crore, yet paid-television …

Indian Advertising Media Marketing News ? Exchange4media

Home >> Category >> Article<p>Come join the joy ride – Tasneem Limbdiwala<p>01-January-2010<p>Tasneem Limbdiwala<p>What a year 2009 has been! Definitely an …

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Catch-up game on as regional media gains ground on the back of ad spends

There was a time when Hindi and English media platforms dominated the definition of mainstream. However, over the course of last decade this …

News channels to be back with BARC starting midnight

After a week of high drama, the English news channels are expected to get back to BARC starting midnight. Highly placed sources said that the …

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

Maxus, the global media agency of GroupM, has analysed the social conversations that took place around IPL Season 10. The study which captures …

Brands leverage the popularity of Swachh Bharat Abhiyan

Astral Poly Technik, a manufacturer and provider of CPVC piping and plumbing systems has joined hands with Prime Minister Narendra Modi’s Swachh …

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

BBC World is taking a new course as far as its India strategy is concerned. The media giant is currently building its largest media facility in India …

The biggest advantage of Digital Marketing is that it can be initiated by anyone: Dipika Trehan, Health.of.Women Forum

Dipika Trehan, founder of Health.Of.Women Forum, an organisation specialising in imparting fitness, stress management, wellness awareness and …

Qaumi Awaz to resume publication; Zafar Agha is Editor-in-Chief

The Associated Journals Limited, a not-for-profit company founded in 1937 by Pandit Jawaharlal Nehru, has announced its plans to resume the …

GST: Taxation process for the advertising agencies may get complicated

The taxation process for the advertising agencies can get complicated with the implementation of a new tax regime under GST. Some even believe that …

IPL Playoffs register new high on Twitter with 1.2 million tweets

The 10th season of the IPL came to a dramatic finish as Mumbai Indians clinched a one-run victory against Rising Pune Supergiant. The finale was a …

LG's 'Signature' product line to debut in India, will target premium TV and print ads

LG has forayed into premium consumer electronics (CE) and home appliances (HA) categories with the launch of a new line of products. The new range …

Subscription and advertising might be the answer to OTT's monetisation problem

Seemingly, a mix of advertisement and subscription is the tentative solution when it comes to cracking the code of monetisation in the OTT space. At …

HT Media top line up by fraction after 3.5% de-growth in ad revenues

The board of directors at HT Media have approved the financial results for the fiscal year ended March 31, 2017, during the annual general meeting …

Nail-biting finale over, now a look at the valuations and future of IPL

The Indian Premier League (IPL) season finale was held on Sunday and the intensity, glamour, support, the nerves and excitement that are a hallmark …

Acted in self-defence, not running on multiple LCNs anywhere now: Times Now

After having been accused of running on multiple feeds by India Today TV, Times Now has come out in the open describing their actions as a form of …

English news channels pull out of BARC

Following BARC's release of Republic data ignoring NBA plea to delay the release, prominent english news channels have decided to pull out of BARC.<br>As …