exchange4media

1,427 Added | 1 Magazine | 9 Likes | 7 Followers | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

ASCI upheld ads of Aaj Tak, Times Network, Wipro's Chandrika soap, Dettol Handwash in December 2016

In December 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 95 out of 125 advertisements. Out of 95 advertisements against …

Digital Advertising

David Droga to be honored with the Lion of St. Mark at Cannes Lions 2017

The Cannes Lions International Festival of Creativity has announced that David Droga, Founder and Creative Chairman, Droga5, will be honoured with …

Advertising

TRAI releases recommendations on sharing of infrastructure in television broadcasting distribution sector

Releasing the recommendations concerning the sharing of infrastructure in television broadcasting distribution sector today, Telecom Regulatory …

Net Neutrality

Paperboat Brandworks wins creative mandate for Croma

Infiniti Retail has appointed Mumbai based creative agency Paperboat Brandworks, as the Creative AOR for Croma. Lowe was the earlier creative …

Marketing

Dentsu Aegis Network acquires Sri Lankan ad industry pioneer, Grant Group

Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire Grant Group, largest independent creative agency and a …

Advertising

Gautam Sharma exits ABP news as Vice President National Sales Head

Gautam Sharma has quit ABP news as Vice President & National Sales Head. Sharma confirmed the news of his exit to exchange4media, tomorrow is his …

Television (India)

Temperamentally I am an editor, not really the entertainer: Rahul Shivshankar, Chief Editor, Times Now

Rahul Shivshankar replaced Arnab Goswami as the Chief Editor at English news channel Times Now last December. This is Shivshankar’s second stint with …

Twitter expands pre-roll ads to Periscope video

As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach …

Periscope

Sometimes people blame procurement and pricing, when they haven't won a pitch: Lindsay Pattison, CEO, Maxus Global

Pattison, who says it like it is, on why a media agency first needs to value its own services, and why she won’t be doing the same role two years …

Markets

Marketers are dealing with a generation averse to advertising: Nigel Hollis, Chief Global Analyst, Millward Brown

The recent study by Kantar Millward Brown not only provides a thorough environment scan of the year gone by (2016) but also insights and …

L'Oreal India calls for a media review

L’Oreal India has called for a media review confirm industry sources. The last media review for the account was held in 2013, which led to incumbent …

L'Oréal

My daughter has proven that she is no different from a son: Subhash Ghai

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse …

India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

Flurry Analytics, division of Yahoo, Inc. (NASDAQ:YHOO) announced the findings for <b>‘State of the App Nation in India’</b>. The study uncovers insights …

Apps

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

Malini Agarwal, Founder & Creative Director of MissMalini Entertainment, has topped IMPACT’s 50 Most Influential Women in Media, Marketing and …

Advertising

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

The telecast of the launch episode of ‘Piya Albela’ on Zee TV garnered 6.7 million impressions on Sunday (March 5) from 16:00 to 19:42. Zee TV …

Polling

Viacom18 appoints Rahul Chakravarti as Business Head, COLORS Bangla and COLORS Odia

Viacom18 has announced the appointment of Rahul Chakravarti as the Business Head of COLORS Bangla and COLORS Odia. A veteran with over two decades of …

Innovation

IMPACT's 50 Most Influential Women List 2017 to be unveiled today

The exchange4media Group is all set to unveil the sixth edition of its ‘50 Most Influential Women in Indian Media, Marketing & Advertising List’ …

CEOs

Will Republic cash in on the growth in the English News Genre

These are the happy days for the English News Genre as it has witnessed a phenomenal growth of 45 per cent in its viewership from 1.6 million …

Advertising

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

Hotstar, one of India’s leading video-on-demand platforms, today launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most …

AION Fund to acquire majority interest in PlanetCast Media

AION Capital Partners (the ‘AION Fund’) have agreed to acquire a majority interest in PlanetCast Media Services (formerly Essel Shyam Communications) …

Business Strategy

M&E industry in India to grow at a faster pace of 14% between 2017-21: FICCI-KPMG report 2017

The ‘KPMG in India - FICCI Media & Entertainment Industry Report 2017’ launched today at FICCI Frames 2017 held at Mumbai, aims to capture a …

Entertainment Industry

'Do the Lions Still Roar'- A reality check for M&E Industry @ FICCI Frames '17

At the 18th edition of FICCI Frames, experts from the broadcasting, film industry and government took a reality check on the M&E industry and …

Innovation

Google promises improvements in brand safety controls after YouTube fiasco

Google has been in a spot of bother over the last few days as questions are being raised about its decision making process when it comes to digital …

Google

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down in 2017. The Pitch …

Advertising

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. We caught up with him to get his thoughts on the changing nature of performance …

Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

Recently, the fourth edition of the Sporting Nation in the Making India report compiled by ESP Properties, the sports and entertainment programming …

Soccer

As long as you believe in yourself, you can never allow society to stop you from achieving your goals: Ramesh Tainwala, CEO, Samsonite

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse …

Success

Snapdeal appoints Jason Kothari as CEO of FreeCharge, commits USD 20 million investment

Snapdeal, one of India’s largest e-commerce companies, today announced the appointment of Jason Kothari as the Chief Executive Officer of FreeCharge …

Social Kinnect wins the digital marketing mandate for Safari Bags

Social Kinnect has won the digital marketing mandate for Safari Bags, an established bags and travel gear maker since 1974.<p>With their first foray in …

Digital Marketing

Brands increasingly focus on after-sales service ads, reassure customers

After-sales customer service and experience have never mattered more than now. A quick Tweet from a disgruntled customer can very quickly tarnish the …

Marketing