exchange4media

1,580 Added | 1 Magazine | 9 Likes | 11 Followers | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

VFX company Digital Domain of Spider Man - Homecoming and Transformers enters India with $3-5 mn investment

Home >> Digital >> Article<p>Digital Domain, a leading American visual effects company, has launched its first studio in India. The Hyderabad base is …

India

exchange4media Influencer of the Year Award conferred upon CVL Srinivas

Home >> conclave >> Article<p>28-October-2017<p>exchange4media News Service<p>Font Size 16<p>CVL Srinivas, Country Head, WPP India and CEO (South Asia) of GroupM …

India

Virat Kohli’s brand value to increase after overtaking Lionel Messi in Forbes Fab 40: Experts

Home >> Marketing >> Article<p>With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and …

Virat Kohli

Star India and SPN qualify for IPL broadcast rights for India

After the technical evaluation following companies have qualified to bid for the following TV broadcast rights (India): Star India and Sony Pictures …

Abhinav Tripathi joins McCann as ECD

Abhinav Tripathi has joined back McCann Mumbai as Executive Creative Director. He was earlier with TBWA.<p>Tripathi’s work has been awarded at One Show, …

Gartner identifies three megatrends that will drive digital business into the next decade

Home >> Digital >> Article<p>The emerging technologies on the Gartner Inc. Hype Cycle for Emerging Technologies, 2017 reveal three distinct megatrends …

Innovation

5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant

Home >> Marketing >> Article<p>There is a learning in everything and the political drama that unfolded in Bihar towards end of July, provides a lot of …

India

Vivek Zhang steps down as CMO of Vivo India

Home >> Marketing >> Article<p>10-August-2017<p>Ruhail Amin<p>Font Size 16<p>Vivek Zhang, Chief Marketing Officer, Vivo India, has stepped down from his role. …

India

Is a Facebook-Google duopoly a warning for news publishers

Home >> Spotlight >> Article<p>Is a Facebook-Google duopoly a warning for news publishers?<p>Earlier this month, an American industry body called the New …

Digital Media

Payments worth Rs 57 crore to broadcasters pending with DAVP

Home >> Media - TV >> Article<p>The Directorate of Advertising & Visual Publicity (DAVP) has not released payments worth Rs 57 crore to news …

ZEEL completes its acquisition of IWPL

Home >> Media - TV >> Article<p>25-July-2017<p>exchange4media News Service<p>Font Size 16<p>zee-entertainment-enterprises_1328.html">Zee Entertainment …

Publicis Ambience and Ambuja Cement mutually part ways

Home >> Advertising >> Article<p>25-July-2017<p>exchange4media News Service<p>Font Size 16<p>Ambuja Cement and its creative partner Publicis Ambience have …

Flashed Yesterday: Reliance Industries acquires stake in Balaji Telefilms for Rs 413.28 crore

Home >> Media - TV >> Article<p>21-July-2017<p>exchange4media News Service<p>Font Size 16<p>reliance-industries_1071.html">Reliance Industries is acquiring …

Magazine publishers gear up for long-drawn struggle to revoke 12% GST on LWC paper

Home >> Media – Print >> Article<p>Magazine publishers gear up for "long-drawn" struggle to revoke 12% GST on LWC paper<p>18-July-2017<p>Saif Ahmad Khan<p>Font …

Dissatisfied with DAVP ad rates, major broadcasters out of empanelment list

Home >> Media - TV >> Article<p>In what is being described as a coordinated “boycott” of the Directorate of Advertising & Visual Publicity’s (DAVP) ad …

MullenLowe Lintas Group launches new full-service agency, PointNine Lintas

Home >> Marketing >> Article<p>MullenLowe Lintas Group on Wednesday announced the launch of its new independent full-service agency in India, PointNine …

STARring Uday Shankar: Failures are huge assets but success can be a big liability

Home >> Media - TV >> Article<p>Walking into the 37th floor office of <i>Uday Shankar</i>, <b>Chairman and CEO at Star India</b>, one is struck by the clear 360-degree …

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector

Home >> Spotlight >> Article<p>e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector?<p>Among the myriad issues that the private FM …

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

Home >> Spotlight >> Article<p>The dizzying high of winning 40 metals at the 64th Cannes Festival of Creativity and setting a new record is not going to …

Canon’s new campaign is a fine example in consumer engagement

Last year Canon launched its DSLR EOS 1300D for the ultra-modern audience who are curious about photography but aren’t sure if they should really …

Will the snail-paced TV subscription revenue growth gain momentum

KPMG FICCI Report 2017 projected a subscription revenue growth of 14.8 per cent CAGR in 2016-21 to reach Rs 77,100 crore, yet paid-television …

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Catch-up game on as regional media gains ground on the back of ad spends

There was a time when Hindi and English media platforms dominated the definition of mainstream. However, over the course of last decade this …

Normalcy restored; news channels back with BARC

Home >> Media - TV >> Article<p>The ongoing tussle between Broadcast Audience Research Council of India (BARC) and English news channels reportedly came …

Media Industry

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

Home >> Advertising >> Article<p>Maxus, the global media agency of GroupM, has analysed the social conversations that took place around IPL Season 10. …

MS Dhoni

Brands leverage the popularity of Swachh Bharat Abhiyan

Home >> Advertising >> Article<p>Astral Poly Technik, a manufacturer and provider of CPVC piping and plumbing systems has joined hands with Prime …

India

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

Home >> Gen Next >> Article<p>BBC World is taking a new course as far as its India strategy is concerned. The media giant is currently building its …

India