exchange4media

1,560 Added | 1 Magazine | 9 Likes | 9 Followers | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Canon’s new campaign is a fine example in consumer engagement

Last year Canon launched its DSLR EOS 1300D for the ultra-modern audience who are curious about photography but aren’t sure if they should really …

Marketing

Will the snail-paced TV subscription revenue growth gain momentum

KPMG FICCI Report 2017 projected a subscription revenue growth of 14.8 per cent CAGR in 2016-21 to reach Rs 77,100 crore, yet paid-television …

Televisions

Indian Advertising Media Marketing News ? Exchange4media

Home >> Category >> Article<p>Come join the joy ride – Tasneem Limbdiwala<p>01-January-2010<p>Tasneem Limbdiwala<p>What a year 2009 has been! Definitely an …

Advertising

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Samsung

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Catch-up game on as regional media gains ground on the back of ad spends

There was a time when Hindi and English media platforms dominated the definition of mainstream. However, over the course of last decade this …

Baahubali 2: The Conclusion

News channels to be back with BARC starting midnight

After a week of high drama, the English news channels are expected to get back to BARC starting midnight. Highly placed sources said that the …

Televisions

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

Maxus, the global media agency of GroupM, has analysed the social conversations that took place around IPL Season 10. The study which captures …

Mumbai Indians

Brands leverage the popularity of Swachh Bharat Abhiyan

Astral Poly Technik, a manufacturer and provider of CPVC piping and plumbing systems has joined hands with Prime Minister Narendra Modi’s Swachh …

India

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

BBC World is taking a new course as far as its India strategy is concerned. The media giant is currently building its largest media facility in India …

India

The biggest advantage of Digital Marketing is that it can be initiated by anyone: Dipika Trehan, Health.of.Women Forum

Dipika Trehan, founder of Health.Of.Women Forum, an organisation specialising in imparting fitness, stress management, wellness awareness and …

Digital Marketing

Qaumi Awaz to resume publication; Zafar Agha is Editor-in-Chief

The Associated Journals Limited, a not-for-profit company founded in 1937 by Pandit Jawaharlal Nehru, has announced its plans to resume the …

Journalism

GST: Taxation process for the advertising agencies may get complicated

The taxation process for the advertising agencies can get complicated with the implementation of a new tax regime under GST. Some even believe that …

IPL Playoffs register new high on Twitter with 1.2 million tweets

The 10th season of the IPL came to a dramatic finish as Mumbai Indians clinched a one-run victory against Rising Pune Supergiant. The finale was a …

LG's 'Signature' product line to debut in India, will target premium TV and print ads

LG has forayed into premium consumer electronics (CE) and home appliances (HA) categories with the launch of a new line of products. The new range …

Subscription and advertising might be the answer to OTT's monetisation problem

Seemingly, a mix of advertisement and subscription is the tentative solution when it comes to cracking the code of monetisation in the OTT space. At …

HT Media top line up by fraction after 3.5% de-growth in ad revenues

The board of directors at HT Media have approved the financial results for the fiscal year ended March 31, 2017, during the annual general meeting …

Nail-biting finale over, now a look at the valuations and future of IPL

The Indian Premier League (IPL) season finale was held on Sunday and the intensity, glamour, support, the nerves and excitement that are a hallmark …

Acted in self-defence, not running on multiple LCNs anywhere now: Times Now

After having been accused of running on multiple feeds by India Today TV, Times Now has come out in the open describing their actions as a form of …

English news channels pull out of BARC

Following BARC's release of Republic data ignoring NBA plea to delay the release, prominent english news channels have decided to pull out of BARC.<br>As …

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

IPL franchise Mumbai Indians’ all-rounder brother duo Krunal Pandya and Hardik Pandya pulled a fast one on the Twitteratti on May 14 in what seemed …

BTVi hands out a positive scorecard for Modi government through '1100 Days of Modi'

Three years exactly to the date of the election result (May 16, 2014) the stock markets had reached all time high. BTVi’s latest series ‘1100 Days of …

PepsiCo enters dairy market with Quaker Oats + Milk

PepsiCo India on Tuesday launched a new product - Quaker Oats + Milk as part of the leading food and beverage company’s bid to build a portfolio of …

How Bahubali franchise became the biggest film brand ever

Bahubali has stirred massive waves in the Hindi film industry and the trade analyst fraternity can’t stop raving about it. The audience is completely …

TV Today hires Hersh Bhandari to up revenue prospects at India Today TV

In a bid to strengthen its revenue prospects, India Today Television has roped in former Times Network executive Hersh Bhandari. Highly placed …

Filmfare's new celebrity chat show to premiere on Jio Network

Filmfare, one of India’s most esteemed entertainment brands, is all set to roll out ‘Famously Filmfare’, a first-of-its-kind celebrity chat show, on …

Jury members at Pepper Awards deliberate social media feedback

The online debacle of Kendall Jenner’s Pepsi ad and the constant criticism of fairness creams closer home, social media has the power to make and …

Facebook India in mission mode to address gender imbalance in internet connectivity

Facebook India is on a new mission. The social media giant has partnered with a number of local ISPs and over 500 local entrepreneurs to build …

VIVO Pro Kabaddi announces owners for 4 new teams; becomes India's biggest sports league

VIVO Pro Kabaddi has become India’s biggest sports league with the inclusion of four new teams that will participate in the league from Season 5 …

Times Now ups ante for TV news with updated features

Times Now, today, announced, what it calls, the next level of news-viewing starting today. Branded as 'Times Now Next Level’, the channel says it …