exchange4media

1 Magazine | 1,275 Articles | 6 Followers | 9 Likes | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

The country’s largest car manufacturer Maruti Suzuki has been inching closer to control half of the passenger vehicle segment. Upping its ante with a …

Management

Ralson India scouts for a creative agency

Ralson India, one of India’s leading automotive and bicycle tyre manufacturing company is calling for a pitch from mid-sized advertising agencies …

India

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, …

Augmented Reality

FreeCharge ties up with Jaipur Literature Festival for first cashless edition of event

The year 2017 has started off on a positive note for digital payment platform FreeCharge. The latter has tied up with Zee Jaipur Literature Festival …

Festivals

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India<b>,</b> lists 5 rapidly emerging trends that will dominate Digital PR in 2017.<p>The digital …

Marketing

SBI aggressively promotes the ease of cashless transactions through new ads

Over the last few days, State Bank of India has started aggressively advertising their payment wallet SBI Buddy on TV through a set of four new …

Gautam Bhattarcharya quits ABP after 34 years

Gautam Bhattarcharya has quit as Associate Editor of ABP effective from January 31, 2017. Bhattacharya has been with ABP since 34 years. Apart from …

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

While 2016 has been all about mobile and video on the rise, 2017 is expected to continue supporting the growth of innovative and intelligent …

Advertising

New Indian railway marketing and branding tender expected in April

In a bid to increase non-fare revenue, the Ministry of Railways will be looking to open up stations and trains for branding. A similar move by Delhi …

Marketing

IPG continues support of UN Sustainable Development Goals

The Interpublic Group (NYSE: IPG) recently released a new video in conjunction with the company’s support of UN Sustainable Development Goal #6, …

Cannes Lions

Zenith unveils 10 Artificial Intelligence trends for marketers

Artificial Intelligence (AI) is the ability of machines or computers to emulate human thinking or decision making. A key area within AI is machine …

Software Engineering

Innovative ad campaigns riding on the back of demonetisation

In the wake of demonetisation and the resulting drive to move towards a cashless and digital economy, we saw a blitz of advertising campaigns riding …

Marketing

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

The biggest news of last year in the advertising domain was when veteran ad man R. Balki decided to step down from his position as Group Chairman of …

Advertising

As traffic sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

The e-commerce category which experienced a lull in terms of their sales and marketing post demonetisation, seem to be back in action. Players in the …

E-commerce

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani Manish Porwal, Alchemist

Bringing in the New Year, digital marketers and brand architects have a lot to look forward to. With the clutter in media and intensity of …

Marketing

ITC initiates media pitch; account size over Rs 500 crore

ITC (<b>Imperial Tobacco Company of India Limited</b><b>)</b> has initiated a media pitch ITC across verticals, confirm industry sources. Madison is current agency …

Project Hers makes a case for toilets in every home

Project Hers, a campaign conceptualised by Citizen Dentsu, is seeking public support for a petition addressed to the President of India to bring …

India

We plan to grow our customer base five-fold to 20 million by 2020: Ashish Shah, Pepperfry

Online furniture and home product marketplace Pepperfry has set up a target to achieve break even over the next three years. Around the same time, …

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

eMarketer estimates that digital ad spending in India will cross $1 billion in 2017. According to another estimate by Carat Media, ad spending in …

Advertising

Arnab Goswami's 'Republic' makes its social media debut, attracts 55k Twitter followers in 24 hrs

It has been almost a month since Arnab Goswami announced the name of his new venture-Republic. On January 7, 21 days after the announcement, Republic …

Social Media

Vineet Jain tweets in support of HT shutting down six editions while BUJ seeks revocation of HT decision

Amidst all the controversy regarding HT Media’s decision to shut down six editions of Hindustan Times (HT) at Bhopal, Indore, Ranchi, Kanpur, …

News Media

Disney India to build a leaner workforce

Disney India is planning to reduce its headcount, confirm industry sources.<p>exchange4media was also the first to report the exit of Nikhil Gandhi, VP …

2017 to be a defining year in Sports Entertainment marketing: ESP Properties

A major overhaul in measurement metrics for Sports & Live marketing is expected, according to a report published by ESP Properties India, ESP …

Marketing

Paytm faces multiple challenges at a crucial juncture of its journey

Paytm, the mobile wallet and e-commerce start-up, became a household name in the last two months. So much so that it has become a generic term …

Advertising

Kalyan Jewellers to invest over Rs 500 crore in network expansion in 2017

Kalyan Jewellers will continue to invest in enhancing its presence in the domestic and international markets in 2017. Kalyan Jewellers, which …

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

Since the announcement of demonetisation of high value currency notes, there has been a direct impact on sectors like auto, ecommerce, reality and …

Autos

Voot's new web series 'UNTAG' celebrates individuality

Viacom18’s OTT platform Voot was recently awarded as Winner of the Best Apps of 2016 (India) across categories by Google Play. After the success of …

Motorola

Dangal's minimal associations with Bournvita, Nissan Datsun redi-GO Sport, Vivel sets new example

Dangal, which released almost two weeks ago, has several firsts to its credit. The film is a runaway hit and proved that if the content is great, …

Autos

Guest Column: English genre is expected to showcase much larger growth: Vivek Srivastava, Times Network

There are two things that will drive the English genre. First is segmentation. Gone are the days when people use to treat English genre as one …

Film (India)

Jagdish Chandra to join ZEE News as CEO Regional Channels

Jagdish Chandra will be joining ZEE News as CEO Regional Channels, he has confirmed this to exchange4media.<p>Earlier in the day exchange4media …

Rajasthan