exchange4media

1,346 Added | 1 Magazine | 9 Likes | 6 Followers | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Wipro ups its ante in FMCG space

Wipro, an old timer in FMCG space, is now getting its game plan on to strengthen its hold in this space. The company is reported to sharpen its brand …

Business Planning

News channels should take a step back and relook at their objectives: Punit Goenka @ enba 2016

The latest edition of exchange4media's news broadcasting awards, or ENBA, honoured the best and brightest in the world of broadcast news in a …

Journalism

Star Plus partners with Aamir Khan for Nayi Soch campaign on gender equality

In pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational …

Gender

IPL scouts for a media agency

The Indian Premier League is looking to appoint a media agency and has initiated requested for proposals (RFPs) for the same. The media agency which …

Advertising

Rasna launches new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'; also ventures into baked sweet snack category

Rasna, one of the world’s largest manufacturers of instant fruit-based concentrate, today announced its new advertisement campaign ‘Pyarelal Ka …

Advertising

Women across the world finally take centrestage in sportswear ads

Advertisements from sports brands mostly have one common theme: high-performing men. Not anymore, though. Sportswear brands are now making concerted …

LinTeractive bags digital mandate for HDFC ERGO's campaign on motor insurance

HDFC ERGO General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for …

Insurance

Decoding the amalgamation schemes at Network18 and TV18

On January 14, the board of directors at both Network18 Media & Investments Limited and TV18 Broadcast Limited approved an ambitious scheme of …

Business Planning

Myntra bags distribution and management rights for Mango, also looking to invest in 15-20 local brands

Myntra is making all the right noise to garner a major share in India’s fashion space, both offline and online. It has acquired master distribution …

Virat Kohli, Akshay Kumar and Amitabh Bachchan have more 'fake' followers than 'real' on Twitter: Twitter Audit Report

While having a huge number of followers on Twitter might be an indicator of personal clout, given that the current times hugely favour exhibitionism, …

Today, India is the number one country in the world for mobile data usage: Mukesh Ambani on Jio reaching 100 mn subscribers

Reliance Industries’ Jio Infocomm has reached 100 million subscribers, Chairman Mukesh Ambani announced recently.<p>Jio added a record seven new members …

Net Neutrality

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size

According to the recently released Pitch Madison Ad Report, in 2016, the advertising industry grew by 12.5%. As per the finding of the report, 2017 …

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway

While several sectors might have been hit hard due to demonetisation, digital wallet companies such as Paytm, MobiKwik, FreeCharge and others …

FinTech

Weber Shandwick ropes in Arpana Kumar Ahuja to strengthen leadership team in Delhi

Arpana Kumar Ahuja is set to join Weber Shandwick, strengthening the leadership team in Delhi. A PR veteran with more than two decades of experience, …

Flipkart sells small stake to BCCL for Rs 260 cr

According to recent media reports, e-commerce company Flipkart Internet has sold a small stake to media firm Bennett, Coleman and Co. Ltd (BCCL) for …

Who's to gain from the potential Paytm-Snapdeal merger

Paytm’s ecommerce site, Paytm Mall and Snapdeal are exploring a merger option and have held early talks on it. The merger has been reportedly …

eCommerce

What has broadcasters up in arms against TRAI's draft tariff regulations

On October 10 last year, the Telecom Regulatory Authority of India (TRAI) proposed the draft Telecommunication (Broadcasting and Cable Services) …

Cable TV

Himalaya enters pet nutrition category with healthytreats

The Himalaya Drug Company has forayed into the pet nutrition category with healthytreats, India’s first herbal, nutritious snack for dogs. …

Dogs

With the overseas subscription box business growing exponentially, is India ready

The age-old concept of ‘sample before you buy’ has manifested into the subscription box business model, an idea that is extremely popular globally, …

The Hindu re-launches with contemporary design and content

The Hindu, India’s national newspaper since 1878, has been relaunched with a contemporary design, sharper packaging and reinvigorated content. This …

Hinduism

Parties should approach ASCI for redressal, says BARC India on ET-Now, CNBC-TV18 Budget coverage saga

When England cricketer Kevin Pietersen first executed a switch hit, some teams called the shot illegal, and sought umpire intervention. While that …

India

TV commands 65% of auto sector's ad insertions pie, radio grew 8% during Jul-Sep' 16: TAM Cross Media Adex

The automotive industry is one of the biggest spenders when it comes to advertising. While TV dominated 65% of the automotive sector’s ad insertions …

Advertising

Maruti Suzuki India's media mandate slated to go to the Dentsu Aegis Network

Maruti Suzuki, one of the biggest auto players in India, had initiated a media pitch a couple of months ago.<p>Whilst Maruti and Dentsu declined to …

Advertising

NDTV board reappoints Prannoy Roy and Radhika Roy as Executive Co-Chairpersons

The board of directors at New Delhi Television has reappointed Prannoy Roy and Radhika Roy as Executive Co-Chairpersons following a loss-making …

Markets

Tata Tea's new Jaago Re campaign urges India to pre-act, not react

Tata Tea brand is back again with its iconic Jaago Re campaign – Jaago Re Version 2.0. The new campaign ‘Alarm Bajne se Pehle Jaago Re’ is urging …

India

Will metros be the new airports for OOH

The latest union budget discussed a number of initiatives and one of the most interesting from an OOH industry perspective was the Finance Minister’s …

Marketing

Also make roomies, colleagues, best friends and parents your Valentine this year, say brands

Madhuri Dixit in the iconic movie Dil Toh Pagal Hai gifted herself goodies on Valentine’s Day. The film presented the concept of Valentine’s Day as a …

Relationships

Bigg Boss' finale episode fares better than premiere, garners 9.2 mn impressions: BARC

The grand finale episode of Colors’ ‘Bigg Boss 10’ aired on January 29 garnered 9.2 million impressions collectively and 7.1 impressions in the urban …

TV

Union Budget 2017 spurs viewership of Hindi business news channels 91%: BARC @ Week 5

The Union Budget 2017 kept audiences glued to the television screens on Wednesday (February 1), which spurred the viewership of Hindi business …

Sports Industry

Goafest 2017 Gods Of Advertising campaign unveiled

The campaign marking the onset of the 12th edition of Goafest, has been unveiled, under the theme- “Gods of Advertising”. The campaign has been …

Advertising