exchange4media

1,546 Added | 1 Magazine | 9 Likes | 9 Followers | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

LG's 'Signature' product line to debut in India, will target premium TV and print ads

LG has forayed into premium consumer electronics (CE) and home appliances (HA) categories with the launch of a new line of products. The new range …

Marketing

Subscription and advertising might be the answer to OTT's monetisation problem

Seemingly, a mix of advertisement and subscription is the tentative solution when it comes to cracking the code of monetisation in the OTT space. At …

Digital Media

HT Media top line up by fraction after 3.5% de-growth in ad revenues

The board of directors at HT Media have approved the financial results for the fiscal year ended March 31, 2017, during the annual general meeting …

Bollywood

Nail-biting finale over, now a look at the valuations and future of IPL

The Indian Premier League (IPL) season finale was held on Sunday and the intensity, glamour, support, the nerves and excitement that are a hallmark …

Indian Premier League

Acted in self-defence, not running on multiple LCNs anywhere now: Times Now

After having been accused of running on multiple feeds by India Today TV, Times Now has come out in the open describing their actions as a form of …

India

English news channels pull out of BARC

Following BARC's release of Republic data ignoring NBA plea to delay the release, prominent english news channels have decided to pull out of BARC.<br>As …

Smart TV

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

IPL franchise Mumbai Indians’ all-rounder brother duo Krunal Pandya and Hardik Pandya pulled a fast one on the Twitteratti on May 14 in what seemed …

Cricket

BTVi hands out a positive scorecard for Modi government through '1100 Days of Modi'

Three years exactly to the date of the election result (May 16, 2014) the stock markets had reached all time high. BTVi’s latest series ‘1100 Days of …

PepsiCo enters dairy market with Quaker Oats + Milk

PepsiCo India on Tuesday launched a new product - Quaker Oats + Milk as part of the leading food and beverage company’s bid to build a portfolio of …

Breakfast

How Bahubali franchise became the biggest film brand ever

Bahubali has stirred massive waves in the Hindi film industry and the trade analyst fraternity can’t stop raving about it. The audience is completely …

Marketing

TV Today hires Hersh Bhandari to up revenue prospects at India Today TV

In a bid to strengthen its revenue prospects, India Today Television has roped in former Times Network executive Hersh Bhandari. Highly placed …

India

Filmfare's new celebrity chat show to premiere on Jio Network

Filmfare, one of India’s most esteemed entertainment brands, is all set to roll out ‘Famously Filmfare’, a first-of-its-kind celebrity chat show, on …

Bollywood

Jury members at Pepper Awards deliberate social media feedback

The online debacle of Kendall Jenner’s Pepsi ad and the constant criticism of fairness creams closer home, social media has the power to make and …

Social Media Marketing

Facebook India in mission mode to address gender imbalance in internet connectivity

Facebook India is on a new mission. The social media giant has partnered with a number of local ISPs and over 500 local entrepreneurs to build …

India

VIVO Pro Kabaddi announces owners for 4 new teams; becomes India's biggest sports league

VIVO Pro Kabaddi has become India’s biggest sports league with the inclusion of four new teams that will participate in the league from Season 5 …

Times Now ups ante for TV news with updated features

Times Now, today, announced, what it calls, the next level of news-viewing starting today. Branded as 'Times Now Next Level’, the channel says it …

MV Shreyams Kumar appointed Joint MD of Mathrubhumi Group

Mathrubhumi Group, Kerala’s leading media conglomerate, has appointed M. V. Shreyams Kumar as the Joint Managing Director of the Mathrubhumi Printing …

Journalism

Mediacom retains Bosch-Siemens account in India

Mediacom has retained the media mandate for Bosch-Siemens, in India, on the back of a multi – agency pitch, which took place in February earlier this …

India

Ashit Kukian joins NewsX as COO

Kartikeya Sharma’s ITV Network has roped in Ashit Kukian to bolster the network’s revenues and provide a fresh impetus to NewsX, the company’s …

India

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN

The current season of the Indian Premier League has generated over Rs 1,300 crore for its official broadcaster Sony Pictures Networks India (SPN), …

India

Mathrubhumi black shades news columns on WorldFreePressDay

Mathrubhumi, the Malayalam language daily from India has shown its solidarity with journalists on May 3, designated as World Free Press Day.<p>The …

Without monetization, OTT can work only for a short period: Dr. Subhash Chandra, Essel Group

Emphasising on the need for subscription in the OTT space, Dr. Subhash Chandra, Chairman - Essel Group and Rajya Sabha MP, has alarmed the industry …

Guest Column: The native has arrived, but we are far from home: Rameet Arora

‘Native’ content is the new buzz. Publishers have bonus inventory and media agencies are selling what PR agencies can’t. Vanity and “almost …

Advertising

Losing out on listeners, radio makes ads shorter but expensive

Radio Mirchi recently announced that it would be capping the total amount of ads it airs to 12-14 mintues per hour. The plan is to cut ad volume by …

Advertising

There is no pressure; the pressure is on others: Arnab Goswami

The inimitable Arnab Goswami says it like it is; gets candid about pure journalism, Republic TV being all ready to launch and what the nation wants …

Venkatesh Kini, President, Coca-Cola India quits

Global beverages giant Coca-Cola is changing its leadership in India. T. KK Krishnakumar, the present Chief Executive of Hindustan Coca-Cola …

Advertising

What is eating Facebook Instant Articles

When Facebook launched Instant Articles in India in November 2015, it was tipped to change the way publishers reach out to audiences and monetize …

Digital Media

Piyush Sharma, CEO - New Initiatives, ZEEL resigns

Piyush Sharma, CEO - New Initiatives, India & APAC, Zee Entertainment Enterprises Limited (ZEEL) has put in his papers. Sharma declined to comment on …

India

WARC 100: Lessons from the world's best marketing campaigns revealed

WARC on Wednesday released an analysis of the world's best marketing campaigns to uncover shared creative, media and measurement strategies based on …

Digital Marketing

Paytm and Bookmyshow ride the Bahubali wave; trade analysts predict it to rake in Rs 1000 cr

Online ticketing platforms such as Bookmyshow and Paytm Movies are riding the Bahubali wave. Both the platforms are offering discounts on the …

India