exchange4media

1,577 Added | 1 Magazine | 9 Likes | 10 Followers | @exchange4media | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Star India and SPN qualify for IPL broadcast rights for India

After the technical evaluation following companies have qualified to bid for the following TV broadcast rights (India): Star India and Sony Pictures …

India

Abhinav Tripathi joins McCann as ECD

Abhinav Tripathi has joined back McCann Mumbai as Executive Creative Director. He was earlier with TBWA.<p>Tripathi’s work has been awarded at One Show, …

Advertising

Gartner identifies three megatrends that will drive digital business into the next decade

The emerging technologies on the Gartner Inc. Hype Cycle for Emerging Technologies, 2017 reveal three distinct megatrends that will enable businesses …

5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant

There is a learning in everything and the political drama that unfolded in Bihar towards end of July, provides a lot of learning for a PR …

Vivek Zhang steps down as CMO of Vivo India

Vivek Zhang, Chief Marketing Officer, Vivo India, has stepped down from his role. exchange4media had earlier reported that Vivo India is planning a …

Is a Facebook-Google duopoly a warning for news publishers

Earlier this month, an American industry body called the New Media Alliiance (NMA), which represents nearly 2,000 media outlets including some of the …

Payments worth Rs 57 crore to broadcasters pending with DAVP

The Directorate of Advertising & Visual Publicity (DAVP) has not released payments worth Rs 57 crore to news broadcasters. The sum total outstanding …

ZEEL completes its acquisition of IWPL

Zee Entertainment Enterprises Ltd (ZEEL) on Monday announced that it has completed acquisition of the balance 49% equity stake in its subsidiary …

Publicis Ambience and Ambuja Cement mutually part ways

Ambuja Cement and its creative partner Publicis Ambience have decided to mutually part ways.<p>“When we started our journey together – the goal was to …

Reliance Industries acquires stakes in Balaji Telefilms for Rs. 413.28 crore

Reliance Industries is acquiring Balaji Telefilms’ 2,52,00,000 equity shares at Rs 164 each, aggregating to Rs413.28 crores. The Board of Directors …

Magazine publishers gear up for long-drawn struggle to revoke 12% GST on LWC paper

After firing a letter to the Union Revenue Secretary asking for the removal of 12% GST (goods and services tax) on lightweight coated paper (LWC,) …

Dissatisfied with DAVP ad rates, major broadcasters out of empanelment list

In what is being described as a coordinated “boycott” of the Directorate of Advertising & Visual Publicity’s (DAVP) ad rates scheme, major broadcast …

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, …

MullenLowe Lintas Group launches new full-service agency, PointNine Lintas

MullenLowe Lintas Group on Wednesday announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer …

STARring Uday Shankar: Failures are huge assets but success can be a big liability

Walking into the 37th floor office of <i>Uday Shankar</i>, <b>Chairman and CEO at Star India</b>, one is struck by the clear 360-degree panoramic view of the …

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector

Among the myriad issues that the private FM sector in India faces, one that has been simmering for a long time is the case of statutory licenses. The …

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

The dizzying high of winning 40 metals at the 64th Cannes Festival of Creativity and setting a new record is not going to die down soon. It may not …

Canon’s new campaign is a fine example in consumer engagement

Last year Canon launched its DSLR EOS 1300D for the ultra-modern audience who are curious about photography but aren’t sure if they should really …

Cameras

Will the snail-paced TV subscription revenue growth gain momentum

KPMG FICCI Report 2017 projected a subscription revenue growth of 14.8 per cent CAGR in 2016-21 to reach Rs 77,100 crore, yet paid-television …

Televisions

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Emotions

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

GST

Catch-up game on as regional media gains ground on the back of ad spends

There was a time when Hindi and English media platforms dominated the definition of mainstream. However, over the course of last decade this …

India

Normalcy restored; news channels back with BARC

The ongoing tussle between Broadcast Audience Research Council of India (BARC) and English news channels reportedly came to an end on Friday …

Marketing

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

Maxus, the global media agency of GroupM, has analysed the social conversations that took place around IPL Season 10. The study which captures …

Mumbai Indians

Brands leverage the popularity of Swachh Bharat Abhiyan

Astral Poly Technik, a manufacturer and provider of CPVC piping and plumbing systems has joined hands with Prime Minister Narendra Modi’s Swachh …

India

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

BBC World is taking a new course as far as its India strategy is concerned. The media giant is currently building its largest media facility in India …

India

The biggest advantage of Digital Marketing is that it can be initiated by anyone: Dipika Trehan, Health.of.Women Forum

Dipika Trehan, founder of Health.Of.Women Forum, an organisation specialising in imparting fitness, stress management, wellness awareness and …

Digital Marketing

Qaumi Awaz to resume publication; Zafar Agha is Editor-in-Chief

The Associated Journals Limited, a not-for-profit company founded in 1937 by Pandit Jawaharlal Nehru, has announced its plans to resume the …

Journalism

GST: Taxation process for the advertising agencies may get complicated

The taxation process for the advertising agencies can get complicated with the implementation of a new tax regime under GST. Some even believe that …

Advertising