Sam Capra

18 Flips | 2 Magazines | 1 Follower | @exacttarget | Keep up with Sam Capra on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sam Capra”

Apr 12, 2018 By Rob Garf<p>The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is …

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure …

Top Online Marketing News April 19, 2013

Text messaging open rates are far superior to those on Facebook, email and even Twitter, according to this latest infographic from SlickText.com. In …

Digital Influence Mapping Project

Or how to really engage the true brand fans to become more productive advocates (and save you money while selling more).<p>So much energy and money is …

Marketing Automation Software: Tips for Choosing the Right Solution

Marketing software must be powerful and versatile enough to accomplish specific tasks and automate processes, yet also user-friendly and scalable. …

Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, …

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite …

Users Stay Longer on Tumblr Than Facebook, Says David Karp

Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed on stage at a <i>paidContent</i> conference in New York …

Why Are Retailers Struggling to Integrate Shopping Channels?

Apr 17, 2013<p>It has long been known that consumers are looking for a seamless experience when they shop across the various channels offered by brick & …

eCommerce

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Utility

The word cloud of marketing change bombards us with new tactical imperatives almost daily -- in targeting, engagement, commerce, community and …

A Facebook Fan Is Worth $174, Researcher Says

A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.<p>Syncapse worked with research firm …