Evert-Jan

22 Added | 2 Magazines | 5 Likes | 3 Following | 4 Followers | @everjean | Brand Strategy Digitized 

Gartner Top 10 Strategic Technology Trends for 2018 - Smarter With Gartner

How do designers make cars safer? They treat them like a school of fish. Safe Swarm, recently unveiled by Honda, uses vehicle-to-vehicle …

Internet of Things

The world’s most valuable resource is no longer oil, but data

A NEW commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A …

Muhammadu Buhari

The Amazing Ways Coca Cola Uses Artificial Intelligence And Big Data To Drive Success

The Coca Cola Company is the world’s largest beverage company selling more than 500 brands of soft drink to customers in over 200 countries. Every single day the world consumes more that 1.9 billion servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, …

Artificial Intelligence

We’re spending so much time trying to become robots that we’re forgetting how to be human

The drumbeat of science, technology, engineering, and math has picked up tempo, but a crisis of culture has emerged from its cadence. As we embark ever more aggressively on the path to master machines, we are forgetting the very foundations of what it means to be human.<p>As we seek to optimize every …

Charles Dickens

Fidelity is testing out a new cryptocurrency service

Abigail Johnson, CEO of Fidelity. Brian Snyder/Reuters<p>Fidelity is testing out a new service to help make life easier for its clients who invest in cryptocurrencies.<p>The $2.3 trillion investor announced on Wednesday a partnership between its Fidelity Labs, the firm's innovation center, and Coinbase, …

Cryptocurrency
Singularity

The Age of the Wordless Logo

“Consumers are jaded about advertising in a way they weren’t several decades ago.”<p>MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle: The company kept its overlapping red and yellow balls intact, and moved its name, which was previously front …

Advertising

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …

How algorithms rule our working lives

Employers are turning to mathematically modelled ways of sifting through job applications. Even when wrong, their verdicts seem beyond dispute – and they tend to punish the poor<p>A few years ago, a young man named Kyle Behm took a leave from his studies at Vanderbilt University in Nashville, …

Bloggers and digital influencers are reshaping the fashion and beauty landscape

In early June, Arielle Charnas of Something Navy posted about the Peter Thomas Roth Rose Stem Cell Bio-Repair Gel Mask on her Snapchat story. Then the frenzy happened: Within 24 hours after her story went live, the post was responsible for the sale of 502 masks, or $17,565 worth of product. Do the …

Public Relations

Birthing A Billion-Dollar Brand: The Launch Of Synchrony Financial

You’re the CMO of a $22 billion company and your boss asks you to launch a top-to-tail branding effort. Who’s the first person you call? Your favorite agency contact? Your most trusted team member? A recruiter? When Toni White, CMO of Synchrony Financial, was asked to rebrand the GE Capital Retail …

Ogilvy & Mather

The Future Of Tangible Interfaces: 5 Insights Backed By Science

How much do we really know about what makes an interaction pleasurable for a user? These researchers are quantifying the guessing game.<p>Last week, researchers came together in the Dutch city of Eindhoven for the 10th International Conference on Tangible, Embedded, and Embodied Interaction. The …

On the Red Couch with Digital Media Consultant Mark Coatney

<i>Nine years ago, Tumblr was born. Whether or not you think they reinvented the blog, the NYC-based startup did create a new publishing platform called “microblogging” that created a natural, community-oriented ecosystem for all kinds of creators, including publishers needing new ways to reach their</i> …

Why the Internet of Things Will Change Every Job (Even Yours)

From plumbers to nurses -- technology will increasingly become part of every job. As Internet of Things (IoT) devices become more and more ubiquitous in the world around us, it seems only logical that they will begin to affect our jobs and workplaces.<p>Think your job or industry is immune? Think …

Will emoji become a new language?

Emoji are already butting their heads with traditional words, but could they take over completely? Linguist Neil Cohn casts his expert eye over the pictures taking the world by storm.<p>The year 2015 could be called the year of the emoji. They have landed a teenage boy in a police cell and prompted …

Language

What Brands Can And Cannot Do

<b></b>Some searching questions recently from executives who seem to pride themselves on being brand skeptics prompted me to review the parameters of what …

Marketing

Unilever: brands that stand for something grow twice as fast

Speaking at the IGD Big Debate in London today, Zijderveld said that brands with "purpose" at the heart of their message were growing at twice the …

Unilever

How Tesla, Under Armour, and Sonos Do Branding

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. But it is not confined to the tech sector. One group of high-growth consumer brands, in particular, has been harnessing the power of the …

Stephen Hawking talks technology, AI and more in his first Reddit AMA

Stephen Hawking, genius that he is, is just like us. He finds <i>The Big Bang Theory</i> hilarious, and his favorite song ever written is Rod Stewart's "Have …

Google teaching self-driving cars to drive like humans

Technically Incorrect: The company recognizes that its self-driving cars drive like robots, which isn't optimal behavior on roads populated by humans.<p><i>Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.</i><p>Teaching a car to drive on its own is one thing. Getting …

Inside Facebook's Artificial Intelligence Lab

Researchers are using our social posts to build thinking machines<p>Human-Like<p>Facebook is using our data to build the 'world's best' Artificial Intelligence lab<p>Inside Facebook's Artificial Intelligence Lab<p>Human-Like<p>By Dave Gershgorn<p>It’s time to stop thinking about Facebook as just a social media …

As the machines take over, Apple desperately clings to humanity

Technically incorrect: In Monday's announcement of its new music service, Apple is clinging to the hope that people still want to be people and want to believe in other people, rather than in the supremacy of the machines.<p><i>Technically Incorrect offers a slightly twisted take on the tech that's taken</i> …