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Want to Close the Deal? Have a Good Story

Ditch the facts-only pitch. Stories with emotion are your most powerful selling tools.<p>The rule that governs creative writing also governs sales: showing is more powerful than telling.<p>Entrepreneurs like telling because it is the most efficient way to deliver the myriad facts they have accumulated …

B2B

5 Unforced Ways to Build and Strengthen Your Network

Go beyond the rote, the boilerplate, and the expected.<p>Admit it. You cringe a little whenever you receive an email from someone you know that starts with: "I was just thinking of you and hope you're doing well," because 99 percent of the time, the next paragraph will include some sort of request: …

Customers

The Link Between Thought Leadership and LinkedIn

The topic of thought leadership has been hot and heavy over the last year or two. Often discussed, speculated about and outright claimed by some, it …

4 Things New Entrepreneurs Must Learn About Sales and Marketing

Entrepreneurs are a special breed – they are risk takers, innovators, and problem solvers. They are often enthusiastic, passionate and willing to …

The 3 Musts for an Effective Landing Page - Small Business Trends

A landing page is a single webpage where you want potential customers to land in order to capture leads for sales. There are many different features …

SocialBaker Raises $26 Million; Can Measure and Manage Social Media

Prague-based social media management platform Socialbakers just raised $26 million in funding to improve its services.<p>The new round of funding was …

Find Out Why You Should "Start With Why"

“It doesn’t matter what you do, it matters Why you do it.”<p>So writes Simon Sinek in his book, “<i>Start With Why: How Great Leaders Inspire Everyone to</i> …

11 Web Analytics Tools to Enhance Your Online Business

If you are running an online business, you need to have as much information as possible at your fingertips. It’s not enough to see how much you are …

Obsessed: Juice Beauty Green Apple Peel

Two words that have always scared me: facial peels. Sorry, but I still have PTSD from seeing Samantha’s raw meat face in that episode of <i>Sex and the</i> …