Evan Summerfield

5 Added | 1 Magazine | 12 Following | 1 Follower | @evansummerfield | Keep up with Evan Summerfield on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Evan Summerfield”

Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing

Sportswear giant Nike was a solid example of a brand that had secured Gen Y's attention and dollars by harnessing the power of social media, …

Demographics

Crudely put

NAZI U-boats had a deadly hunting season in the Gulf of Mexico in 1942-43, prompting American military planners to put safety first when working out …

Oil

The Human Factor

Airline pilots were once the heroes of the skies. Today, in the quest for safety, airplanes are meant to largely fly themselves. Which is why the 2009 crash of Air France Flight 447, which killed 228 people, remains so perplexing and significant. William Langewiesche explores how a series of small …

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