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Ogilvy on Advertising: I Predict 13 Changes

“I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book <i>On …

Advertising

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys.<p>For example, …

Mobile Growth Drives Q2 Digital Marketing Spending (Infographic)

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13 Mobile Ad Networks, to Reach Potential Buyers

Mobile advertising networks help brands reach consumers. If you’re trying to engage and monetize customers on mobile, you may need a mobile ad …

Mobile Advertising

How the Golden Circle Rules Apply to Account-Based Marketing

<b>By Sangram Vajre</b><p>If you are a marketer and have ever been involved in branding or messaging, you have likely heard Simon Sinek’s TedTalk called “Start …

How Tech Companies Can Turn Employees Into Brand Storytellers

If I sat down with the CEO of every technology company within a 10 mile radius of our Austin office—which, in a town coined “Silicon Hills,” is quite …

The Remedy for Unproductive Busyness

Raise your hand if you feel busy. Keep it up, still, if you think the busyness is hurting your productivity. If your hand is still up, then you should keep on reading.<p>It’s very easy to succumb to the temptation of staying busy even when it is counterproductive: It is the way our brains are wired. …

Integrated marketing is dead. Long live the chief customer officer

<b>When Steve Jobs launched the iPhone in 2007 he uttered the immortal words, “this changes everything”. While this made for good marketing speak (and</b> …

6 Practices That Will Shape Retail Digital Transformation

Digital transformation is one of the most important topics facing retail today. As one of the largest retail brands in the U.S., second only to Walmart, Kroger Co., a Fortune 25 company with over $100 billion in revenue, is two years into its digital journey. Kroger is making the transformation …

Innovation

Be Remarkable, Be Indispensable, Get Permission, and Oh, by the Way, Your PowerPoint Sucks!

Seth Godin has given so much to the business community, it's really not possible to capture it all. He speaks truth in ways that help us see a blinding glimpse of the obvious in a serious, "Why the hell didn't I think of that?" sort of way.<p>How does one article accurately capture the man, the myth, …

4 Mobile Innovations That Are Hastening the Decline of Desktops

Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic …

The Essential Guide to Using Mobile Messaging Apps in Your Marketing

Learn how WhatsApp, Kik, Snapchat, and other social mobile messaging services are changing the marketing landscape.

Hiring a Data-Driven Marketing Team

<i>Nick is the founder and CEO of Delmondo. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content.</i><p>The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) 
and new technologies …

Marketing

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from …

The 15 Digital Trends Getting the Most Buzz Online

It's impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives. But by …

8 Content Marketing Infographics Every Marketer Must Bookmark

Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic. However, an infographic can be very …

Infographics

Facebook’s mission: bring digital media into a post-click era

Facebook says it wants to lead the digital media industry into an era that is unencumbered by click-based advertising system. But whether digital …

A Massive Social Experiment On You Is Under Way, And You Will Love It

Monica Rogati had already created one of the most intelligent job-networking systems in the world, the code that sifted through LinkedIn profiles and magically recommended “People You May Know,” when she got a recruitment call in 2013 from a company known for its portable speakers, Bluetooth …

Several Major Brands Are Already Investing In YouTube’s Next Challenger

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public …

The 4 Major Digital Ad Formats Face Off

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to …

The 14 Most Influential Agencies Of 2014

Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing solutions. The agencies I have selected have a clear sense of how …

Advice For Marketing Leaders From CEOs And Other Experts

As marketing leaders are preparing for the new year, I asked a variety of leaders to provide advice. Below are a few of the best tips that span innovation, data management, consumer insight, and social media.<p><b>Tip #1: Innovation – “Marketers need a Systematic Approach to Innovate New Marketing</b> …

What Peter Drucker Knew About 2020

When PwC released its annual survey of corporate chief executives for 2014, it was immediately obvious that change is on leaders’ brains: “As CEOs plan their strategies to take advantage of transformational shifts,” the consultancy reported, “they are also assessing their current capabilities – and …

A Refresher on Storytelling 101

At bedtime, I tell stories to my godchildren, Anna and Noah, when their parents invite me to care for them. Their capacity for stories amazes me. They beg for “just one more” and then “just one more.” It seems we are wired to enjoy a well-told story.<p>And as we grow up, we do not lose our thirst for …

What the Companies That Predict the Future Do Differently

If knowledge is power, then predictive analytics promises the ultimate knowledge — that of the future. Such knowledge does not come easily, but the increasing density of digital information, deeper automated connections across companies, and increased storage and computing power create new options …

MIT Invents A Magic Lens That Combines All Your Screens Into A Single Experience

With THAW, smartphones can seamlessly interact with what’s happening on laptop and tablet screens. And that’s only the beginning.<p>When we need to send a command or a file from our smartphone to our laptop, we do it through menus. But imagine if we didn’t have to send something to another device by …

The Best Leaders Are Insatiable Learners

Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some …

Tips for Cold-Emailing Intimidatingly Powerful People

CEOs are thirsty for insight from the front lines. And yet those of us on those front lines – whether we are customers or employees – are often hesitant to reach out to senior leaders who are only an email away.<p>I saw this the other day in a friend who works for Salesforce. My friend is a mid-level …

Infographic: Old People Are The New Teenagers

If you’ve ever been working at 3:45 a.m. and wondered how many fellow Americans were up doing the same thing, you can now consult a new data visualization developed by Retale.com.<p>The visualization draws on data from the American Time Use Survey, taken every year by the U.S. Bureau of Labor …