Evan Leong

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The Invaluable $1.80 Beer Lesson On Selling Products And Buying Habits

You think you like the option that’s neither cheapest nor most expensive because you’re a reasonable person. But the real reason may surprise you.<p>Products often come in threes: budget, middle, premium.<p>Why? As Priceonomics writer Alex Mayyasi observes, while you’d like to think your decisions arrive …


Why Your Product Needs To Be Massively Simple–And How To Do It

What makes a product truly simple and truly mass market? “Cognitive overhead.” Bump cofounder David Lieb explains.<p>You’re walking down the street on a hot day and you come across a cool ad for a coconut ice cream. You think to yourself, Ice cream, I like ice cream, and peer into the flyer for more …

Product Management

The secret to a higher salary is to ask for nothing at all

Twenty years ago, I developed a powerful approach to negotiating that goes beyond “win-win.” It involves starting by offering the most and asking for the least. It works extremely well, but I was unable to explain why until I read Wharton professor Adam Grant’s excellent new book <i>Give and Take</i>.<p>Adam …


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