You think you like the option that’s neither cheapest nor most expensive because you’re a reasonable person. But the real reason may surprise you. Products often come in threes: budget, middle, premium.
What makes a product truly simple and truly mass market? “Cognitive overhead.” Bump cofounder David Lieb explains. You’re walking down the street on a hot day and you come across a cool ad for a coconut
• Think about what you would want if you were on the other side and ask them to think about the same thing. • Write down the most you are willing to give a perfect counterparty and the least you would
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