Eugénie Delhaye

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3 AdWords Reports to Help You Make PPC Decisions Faster

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost …

How to Test Your Google AdWords Campaigns

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information that</i> <i>will help you get more clicks from Google for less money, convert more visitors</i> …

Ask AdWords: Callout Extensions

[Discussion] What is your best advice for managing a daily budget?

Hi,<p>Here are some of the best practices that I follow for maintaining Daily budget:<p>Once you have clarity on the total budget from the client, you need …

AdWords

Online Retailers: The Secret to Seasonal Success in 2014

Plan ahead.<br>Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is …

Le suivi des sous-domaines dans Google Analytics

Si vous gérez des sites de grandes envergures, il y a fort à parier que vous possédez plusieurs sous-domaines. En fonction des sites, <b>les</b> …

Marketing

5 métriques Google Adwords à surveiller chaque matin

Savez-vous c’est quoi un KPI? <i>Key Performance Indicators</i> ou Indicateurs clé de performances. En d’autres termes, il s’agit des résultats que l’on …

Marketing

Know Your Platforms: AdWords vs. AdWords Express

Almost every business knows that they need advertising to succeed. Smart businesses know that in order to reach consumers these days, many of them …

Dealing With Onsite Duplicate Content Issues

The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and …

Etude de cas SEO et démonstration de l'outil TrafficAnalysis

J'accueille aujourd'hui Simon Legouge pour vous présenter un outil qui me fait me lécher les babines. Il nous présente une étude de cas.<p>Depuis un peu …

Up-Close @ SMX West: Life After "Not Provided"

Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving …

Facebook se lance sur le marché lucratif de la publicité vidéo

Tweet<p>Suivre @JeromeMarinSF<p>Trois mois après le lancement d’une première phase de tests, la publicité vidéo va se généraliser sur Facebook. Le réseau …

10 Smart Link Building Tips from 3 Smart #SMX Panelists

In 2014 “inbound marketing” is all the rage; but does that mean traditional SEO techniques like link building are becoming outdated or irrelevant? …

Internet Marketing

Is Search Engine traffic the best traffic you can get?

As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a …

Online

Boiled Guide to eCommerce Optimization

eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult to know where to start. Do I begin addressing shopping cart …