Etienne Hernandez-Medina

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Inside the Hollywood Home of Social Media’s Stars. (Don’t Be Shy.)

LOS ANGELES — On any given day, something crazy is likely to be happening at 1600 Vine Street, a 550-unit apartment complex in Hollywood.<p>A scary-looking clown might be shimmying across a narrow ledge eight floors above the sidewalk, or a young woman dangling from a balcony while a masked man wields …

Social Media

This app could be the key to speaking a second language

The world is getting smaller thanks to technology, media, more convenient travel, and — let's be honest — Netflix. It's becoming more valuable than …

The 4 Types Of Marketing Roles In Tech

For the past several years, I’ve been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view marketers as communication specialists. …

Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing …

Marketing

Branding: The Secret Sauce for Driving Demand and Controlling Price

In my last post, I talked about <i>Corporate Image</i> and how it forms the foundation of your brand. In this one, I add <i>Positioning,</i> which drives demand for each of your products and gives you control over the price you can charge. Because it gives you control over <i>Price,</i> it also gives you greater control …

9 Twitter users who PR pros and marketers should follow

The days of questioning whether Facebook, Snapchat, Instagram, Twitter and other social media platforms are legitimate marketing tools are way behind …

Social Media

12 Tricks That Make You The Master Of Google Search

There’s a hidden side of Google that only a select few people take advantage of. When you discover the amazing things you can do with Google, you’ll …

SEO

The startup that's an expert at predicting what you want to do next just raised $20 million

He responds with one of the his company's core values: "Provide omotenashi."<p>The Japanese philosophy of whole-hearted hospitality is one that powers both the business and the company's culture.<p>"The easiest literal translation [of omotenashi] is the ability of the host to predict what his or her …

Startups

Why is my otherwise polite 8-year-old so rude at home?

By Meghan Leahy<p><i>Q: I have an 8-year-old daughter who is by all accounts friendly (if a little shy) and polite to others at school and elsewhere, but at home she often speaks quite rudely and can be dismissive of others’ feelings. It’s been going on for a while, and nothing we’ve tried — talking to</i> …

What Successful People (Who Are Actually Happy) Do Differently

Achievement rarely produces the sense of lasting happiness that you think it will. Once you finally accomplish the goal you've been chasing, two new goals tend to pop up unexpectedly.<p>We long for new achievements because we quickly habituate to what we've already accomplished. This habituation to …

Self-improvement

How To Be Happy In Your Family Life

Let’s face it- family life is a huge adjustment from your care-free single days where you were responsible for no one except yourself. It is a …

The 3 Dinner Changes That Helped Me Lose Weight

Not sure why this happened every day, but admittedly, it did. I ate healthy most of the day, with my green protein smoothies for breakfast, perfectly packed mason jar salads for lunch, and fresh fruit and nuts for snacks. I felt like my diet up until 5 p.m. belonged on a frickin' Pinterest board. …

Protein-Packed Vegetarian Recipes

Anyone who eats a vegetarian diet knows that one of the most common questions asked is “Where do you get your protein?” But this gallery of recipes …

Healthy Eating

Chinese New Year: 'Flood' of Top Brands Now Marketing to Chinese Residents of North America

If the widespread attention to an emerging consumer audience by the biggest brands across North America represents a "coming-of-age" moment which validates that audience's contribution to business growth, then there is no question that Chinese consumers living in the U.S. and Canada have now …

Chinese New Year Traditions - Ask Dr. Ho

Happy Chinese New Year or Happy Lunar New Year or 恭喜發財 or Kung Hei Fat Choy.<p>Say it any way that you wish as the sentiment is the same. I wish you all …

Rent a Boyfriend and Other Chinese New Year Traditions

Monster-warning red underwear among superstitions of Chinese calendar's most important day<p>Chinese New Year is the most important day of the Chinese …

Chinese New Year 2014: Best Ever Pop Culture Horses

As the Chinese Year of the Horse dawns we take a look at the greatest horses of film, stage, page, video games and... latex masks?<p>In this the year of …

Sugar Painting - Chinese Dragon (糖画:龙)

10 TYPES OF DRAGONS You Didn't Know About

Chinese New Year Recipe : Crispy Seaweed Crackers (酥炸紫菜饼) - Guai Shu Shu

<b>INTRODUCTION</b><p>During the Chinese New Year seasons, when I frequented the supermarket of Chinese New Year market, one of the things that I will do is to …

Pattern: Chinese New Year Rooster

***You can purchase an<b> INEXPENSIVE AD-FREE PDF</b> of this pattern on <b>Etsy HERE</b> and on <b>Craftsy HERE</b>! This beautifully formatted PDF includes the …

Celebrate Chinese New Year With Two New Beers From Lucky Envelope

Lucky Envelope Brewing was founded by partners Barry Chan and Raymond Kwan back in late 2014. An award-winning home brewer and structural engineer …

Chinese New Year

NBA Celebrates The New Year (Of The Rooster)

The National Basketball Association (NBA) and The Marketing Arm are introducing a new ad campaign timed to coincide with the Chinese New Year on …

NBA Sends Out Animated Chinese New Year Greeting

<i>By Louis Chan<br>AsAmNews National Correspondent</i><p>The NBA is continuing its marketing push into China with four new videos featuring their biggest NBA …

Chinese New Year

Tell Us Your Weirdest Superstition (Immediately)

As a kid, I had an unexplainable drive to high-five the wall above the toilet in my parents’ bathroom before the motion sensor triggered the fan. It …

Top 7 Chinese New Year Snacks, Spring Festival Traditional Snacks

During the Chinese New Year period, every family will prepare various snacks and fruits, both for the family and visitors. Placed in candy dishes, …

Lion dancers bring taste of Chinese culture to SF libraries

It comes only once every 60 years, and San Francisco’s lion dancers twirled, twisted and turned to make the most of it.<p>The Chinese New Year is set to start Jan. 28, and in preparation for the Fire Rooster Year — which hasn’t happened since 1957 — lion dancers made their rounds of public libraries …

San Francisco

The Case For Choosing Downtime Over Organized Sports

My husband and I went out on a bit of a limb this winter: We made a family decision not to have our kids participate in organized sports (our …