Gary Daly

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The Definition of Advertising Has Never Been More Unclear

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The …


How to (not) Fail

Clipping is a handy way to collect and organize the most important slides from a presentation. You can keep your great finds in clipboards organized around topics.<p>Start clippingNo thanks. Continue to download.

Sharethrough - Our Company Story

New adverts 'could track your eyes' in supermarkets

<b>An advertising system which is able to track your eye movements while you shop has been created by researchers based at Lancaster University.</b><p>The Sideways project uses software to locate faces and eye movements of shoppers captured on camera.<p>It could allow for video screens which change adverts …

Augmented Reality

Shoppers hit as the cost of staple groceries soars

CONSUMERS have been hit with double-digit increases in the price of many household staples.<p>A new survey by the Irish Independent reveals major price …

A tale of humility and indifference

Storm over bank's 'dirty tricks' on tracker loans

BANK of Ireland has been carrying out research on ways to get homeowners to give up their valuable tracker mortgages.<p>The revelation has provoked a …

Better at complaining . . . worse at switching

Research reveals that while satisfaction with products and services has increased, we are less willing to switch utility provider or retailer<p>Most Read

The use and abuse of research: Some principles to create by