estherbow

125 Flips | 30 Magazines | 27 Likes | 10 Following | 5 Followers | @estherbow | Keep up with estherbow on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “estherbow”

44% Of Businesses Can't Measure Social Media ROI: Here's How To Quantify Your Impact

How do you measure the success of your social media efforts? It turns out that many CMOs and marketing agencies struggle with that. According to fresh data from MDG Advertising, 28% of marketing agencies say that they are struggling with quantifying social media marketing impact of their campaigns; …

Social Media Marketing

Under Armour Launches Real-Time Steph Curry Mobile Trivia Game

Steph IQ is like HQ for the NBA playoffs, with the chance to win the newest Curry shoes and $10,000 in prizes.<p>This game doesn’t start at tip-off of the next game between the Golden State Warriors and New Orleans Pelicans. It starts when Steph Curry nails his first three pointer. <i>Steph IQ</i> is Under …

Tripass 景點家

The 4 Elements of a Strong Social Media Strategy

Allocating dollars to social advertising is a great idea - even amid rising competition, the cost per result for social advertising campaigns is by …

Marketing

6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.<p>The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to buy. A recent survey by Unbounce, which analyzed data from more …

Marketing

從平面設計師到前端工程師:五個月的轉變歷程

<b>原文刊登於 転転 Medium,作者 Vince MingPu Shao,INSIDE 獲授權轉載。</b><p>2017 對我來說,是個高潮迭起的一年。<p>我在三月離開了夢想的設計師職位,並在學習前端與程式碼的深淵裡自學了五個月後,如夢似幻的在 轉轉 成為了前端工程師。<p>那五個月的歷程中,因為資訊實在太爆炸、有太多東 …

5 Social Media Macro-Trends All Businesses Need To Know About

New algorithms. New ad tools. Brand new ways to watch video. Fueled by intense competition between networks to capture advertising dollars, social …

破解Facebook演算法!社群行銷戰你該如何倖存?|數位時代

Verizon Shows What It Took to Wire U.S. Bank Stadium for 73,000 Fans at the Super Bowl

When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston’s NRG Stadium—where Verizon had installed …

【智庫商學院】行銷人必讀:改變消費行為的十大策略 @ 跨境商務知識分享 :: 痞客邦

再看一次<p>瞭解更多<p>廣告贊助<p>關閉廣告<p><b>摘要:每個消費者都想知道的行銷背後的秘密,每個行銷人員都應該瞭解的行為經濟學。</b> <b></b><p>有研究表明,超市購物中約60%屬於計畫消費,40%屬於衝動購買,究竟是誰動了你的錢包?消費心理學家為你揭秘改變消費者行為的十大策略。<p><b>【推薦學習】</b><p>有產品想要前進大陸市場?<p>想要低成本嘗試大陸市場 …

如何成為前端工程師,當你不是相關科系、不會任何程式語言

目錄<p>前言,怎麼使用這一篇文章<br>• 自我介紹<br>• 達到進入業界的最低門檻<br>• 如何準備,有什麼訣竅<br>• 得到第一份工作之後,如何整理未來的方向與藍圖<p>前言,怎麼使用這一篇文章<p>我希望你能夠有脈絡的利用這篇文章,所以會寫得有些生硬。即使如此,我還是會盡量講解的有趣及好理解一點。<p>在開始閱讀之前,你可以利用目錄了解這篇文章對你有幫助的 …

2017年台灣數位廣告可望突破310億

全能 UI 改造王:專業設計師改造 PChome App,這才是台灣電商平台該有的樣子 | TechOrange

菜鳥也會的關鍵字設定技巧,5步驟輕鬆提升排名

4招介面設計技巧,將初次造訪者變成會員!

Facebook Messenger Bots: What Every Marketer Needs to Know

Sophia the robot just made headlines by being the first artificial-intelligence-powered robot to get honorary citizenship from Saudi Arabia. This …

3 Things Marketers Can Do to Build—and Keep—a Loyal, Engaged Audience

All publishers and marketers are hyper-aware of the many ways technology has simultaneously expanded and altered content consumption. We now have …

家居雜貨不再只有 IKEA!嚴選全台 5 間超好逛的生活選物店|30+BLOG

古人說:「玩物喪志。」但是在苦悶的人生裡,真的好需要各種美好的生活道具來把玩、調劑一下~身為雜貨迷的你們,應該對小編的這番話很有共鳴吧(眨)?難怪熱戀中的情侶們總是特別喜歡相約去逛 IKEA,在購物情境中一邊幻想美麗人生的模樣。<p>不過除了大賣場式的,還有哪些地方可以找到更獨特、更有故事感的生活小物呢? …

不拘小節的北歐渡假風

年輕的心,自由奔放,尤其對不喜歡拘束的人而言,更希望有打破框架的自我風格,以及透著輕鬆隨興的氣息,讓行住坐臥就像灑進屋內的陽光,可以大大的呼吸,充滿自然自在的生活感。於是,一間前後有大窗的房子,為了讓自然光暢行無阻,先從直向一分為二,形成公、私二大場域,讓光平均分配;接著橫向以穿透式的設計,或破除隔 …

Out-of-Home Ads Go Programmatic With New Pact

Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon …

創意人客座:Bito創意總監劉耕名帶路!紐約一日指南

一座城市可以有多少種面貌,那就要看你透過哪個觀景窗望見它。從這個月開始,每個月La Vie將邀請一位創意人客座,透過他的眼光,挑選一座獨特城市,並且分享他的私房景點!本月有請曾旅居紐約九年的BITO創辦人暨創意總監劉耕名領路,帶著我們一起走訪他的紐約私房好去處。 …

什麼才是有效的影音廣告?Google:觀看次數與長度不該是KPI|數位時代

Hey brands, here’s why people call you out on social media

Ever wonder what you’re doing wrong? A new analysis by Sprout Social uncovers some of the reasons <b>why consumers call out brands and companies on social media</b>, and it turns out, people don’t like liars. <b>Dishonesty</b> was cited as the most common reason someone called out a brand, with 60% of respondents …

Procter & Gamble Relaunches "My Black is Beautiful" with "The Talk"

Procter & Gamble has become a vocal a supporter of African-American women, and its ongoing “My Black Is Beautiful” campaign, launched in 2007, just …

Procter & Gamble

零秒成交!10 個電商網站設計重點,做完之後讓你訂單接到手軟軟 | TechOrange

Big Macs On Demand: McDelivery Day Highlights McDonald's Strategy

Well, it happened: McDelivery Day around the world. And while the brand’s extravagant event today has left some customers disgruntled, no doubt …

McDonald's

HBO knows what you're thinking while watching 'Game of Thrones' thanks to this company

People went "crazy" over the season seven premiere of HBO's <i>Game of Thrones.</i><p>Or so they say.<p><i>"</i>Crazy" accounted for 8.9 percent of all emotional …

用R爬各式各樣的網站