xSeed

By espressoVC | Curating topics and tools for startups and entrepreneurs. Subjects include creativity, innovation, business models, entrepreneurship, strategy and marketing.

Hello, I'm an Idiot Who Thought Vitaminwater Was Healthy

Hello, My name is Dumbass McGee. I was reading the Huffington's Post today and was completely surprised by this article which said Vitaminwater is …

Vitamins

The Dark Side of Vitaminwater

Now here's something you wouldn't expect. Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims. No surprise there. But how do you think the company is defending itself?<p>In a staggering feat of twisted …

Sugar

The Four-Letter Code to Selling Just About Anything

What makes things cool?<p>Several decades before he became the father of industrial design, Raymond Loewy boarded the SS <i>France</i> in 1919 to sail across the Atlantic from his devastated continent to the United States. The influenza pandemic had taken his mother and father, and his service in the French …

Sons of Anarchy

Bill Browder's Testimony to the Senate Judiciary Committee

“I hope that my story will help you understand the methods of Russian operatives in Washington and how they use U.S. enablers to achieve major foreign policy goals without disclosing those interests,” Browder writes.<p><i>The financier Bill Browder has emerged as an unlikely central player in the ongoing</i> …

Russia

5 Lessons from a Former Navy SEAL That Will Change the Way You View Leadership Forever

These hard-fought Navy SEAL leadership lessons from the height of the Iraq War can help you become a better leader, entrepreneur and business-owner.<p>During the height of the Iraq War, thousands of US Navy SEALs lead some of the toughest and most dangerous missions across insurgent-held cities in …

Leadership

Warren Buffett’s 10 lessons for life, other than investing

Warren Buffett is a gentleman of ideas and splendid personality. (Image: Reuters)<p>All of us know Warren Buffett as the Maestro of Wall Street — the …

Want to Be A Better Leader? Then Adopt These 9 Habits!

Great leadership works everywhere and with teams of all sizes<p>Over the course of my career, I must have spent over 3000 hours reading leadership books, attending training sessions, and studying leadership. From this I learned a lot of things which have worked, many that didn't and several I should …

Leadership

Should Your Business Be an LLC or an S Corp?

Here's how to decide whether to incorporate your business as a limited liability corporation or an S corporation.<p>You've finally decided to start a business of your own. Or maybe you have been running one as a sole proprietor, even moonlighting on the side, and have decided you need to protect your …

Small Business

13 things mentally strong people don't do

Mental strength isn't often reflected in what you do. It's usually seen in what you don't do.<p>In her book "13 Things Mentally Strong People Don't Do," …

Self-improvement

5 Ways to Instantly Get Your Creativity Back on Days When You're Burnt Out

These essential tools will help you see problems in a new light and get to creative breakthroughs faster<p>Complex problems require creative thinking. But creativity is a tricky beast; the harder you look for it, the more elusive it becomes. As Edward de Bono says, "Creativity involves breaking out of …

Know your worth: How to negotiate compensation at a startup

Have you ever felt you were worth more than you were being paid?<p>I hear you. And, I want you to know that you may never quite feel compensated for your complete worth. That’s a conversation to have internally. The number on your paycheck doesn’t define your full worth. The quality of your …

Startups

Alex Honnold Scales El Capitan Without Ropes, And The Climbing World Reels

Alex Honnold has shocked the sport of climbing by reaching the peak of El Capitan without using ropes, climbing one of the world's largest monoliths in less than four hours with little gear other than a bag of chalk.<p>"So stoked to realize a life dream today," Honnold wrote on Facebook on Saturday. …

Outdoors

Totally Stumped By That Job Interview Question? Here’s What To Do

There’s no such thing as being 100% prepared for a job interview.<p>Your job interview might go perfectly, or it might not. Maybe you’ve been sailing through the first 20 minutes, feeling totally prepared for everything the hiring manager is asking you. You’re having no trouble giving tidy, …

Employment

The Only 4 Speaking Tips You Need When You’re The Youngest One In The Room

Sure, you’re out of your depth, but you can still make a great impact.<p>I was 30 years old and had only been a speaking coach for a year when my mentor set me up with a few meetings with senior execs in New York. At one of them, a public relations VP pulled me aside to say, “Our CEO is going on TV …

Leadership

The Scientific Way to Raise Successful Kids (That Most Parents Won't Use)

Want to raise the next Mark Zuckerberg? It turns out there is a way you can help your kids get there.<p>Raising kids today means getting a competitive advantage wherever you can take it. Perfect GPA? Necessary. Extracurriculars? Check. Ability to stand on your head while performing jiu-jitsu? Well, …

2 startup founders quietly created the new 'Oprah's Book Club' for millennials — and the publishing industry is obsessed

Every morning at 6:00 a.m., more than 5 million subscribers receive an email newsletter from theSkimm.<p>Launched by former NBC producers Danielle Weisberg and Carly Zakin in 2012, theSkimm is a daily sum-up of top headlines rewritten for a millennial audience.<p>The startup's motto is that it's "making …

Publishing

Prioritize These Two Things and Watch Your Productivity (and Your Life) Transform

Follow these prioritization tips and watch your productivity transform.<p>Imagine this: It's 3 pm, you have a weekly team meeting in an hour, and a 6 pm deadline looming--but you've only managed to check off one item on your lengthy to-do list.<p>We've all experienced days like this; days where no matter …

Time Management

Abstract: The Art of Design

1. Christoph Niemann: Illustration<p>47m<p>From New Yorker covers to Instagram sketches, illustrator Christoph Niemann plays with abstraction and …

Graphic Design

Hey, Students: 5 Things That Are Wrong With Your Cover Letter

We've written a lot about the link between college and the workforce — and the kinds of skills graduates will need in the 21st century to succeed. One of the skills you need is knowing how to present yourself. To put your best foot forward in the workplace, and in life.<p>And so, as we started to read …

Employment

Leading for Creativity: September 6 - October 15

<b>“</b><b>Creativity is what keeps organizations ahead in the marketplace. That means you, as a leader, need to empower your team to generate and execute bold</b> …

Design Thinking

You’ll Never Complain Of Not Having Enough Time If You Can Apply This Rule

11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

One of the best ways to leave a lasting impression at networking events or networking in general is through business cards.

Marketing

Strategy versus Design Thinking

Underthinking is as just bad as Overthinking<p><i>Kingshuk Das</i><p><i>Reprinted from the Fall 2014 edition of Rotman Management Magazine,<br>published by the</i> …

Design Thinking

Books for the Trump Years

<i>These are the times that try men’s and women’s souls. With inauguration day just weeks away, if you must curl up in a ball in front of a fireplace or</i> …

Books

10 Business Books Every Entrepreneur Should Read in 2017

Bill Gates recently released his favorite books of 2016. Claiming he averages about one book a week, the billionaire business magnate says reading is …

Success

The 10 Best Business Lessons Of 2016

Here’s a list of the best advice we’ve given for building and growing a successful organization.<p>Over the last year, there have been a lot of changes on the business landscape from Yahoo being sold to Verizon to Gawker going bankrupt. Along the way we’ve talked to CEOs of big companies, first-time …

Leadership

What 29 Top Entrepreneurs Are Doing Differently in 2017 (and You Should Too)

Marketing masters and entrepreneurs share their New Year's resolutions for their businesses.<p>The end of the year is always a time for reflection for me, and I know the same is true for many entrepreneurs. As we share our achievements and challenges with family over the holidays and wait for our …

Digital Marketing

Why Thousands of Women in Iceland Left Work Two Hours Early This Week

They were essentially saying: If I were a man, I might have earned my paycheck by now.<p>On Monday, around 2:38 PM, thousands of women left work early and headed to Austurvollur square in the Icelandic capital of Reykjavik. Punctuality mattered: They were trimming a typical 9-to-5 workday by precisely …

Gender

Amy Whitaker on Art Thinking: Where Creativity and Commerce Intersect

Amy Whitaker, by Sheiva Rezvani<p>In 2004, Daniel Pink declared in the <i>Harvard Business Review</i> that the MFA was the new MBA. That same year, I graduated …