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However, Google's Alberto Savoia thinks there's a better way to start a company and avoid this nightmare. He calls this pretotyping, a quick and dirty way to see if people would even want your idea to
Too little is known about the recipes for a successful crowdfunding drive for a new product. What are the keys to some of Kickstarter’s most successful campaigns like Coolest Cooler or Oculus Rift? Conversely,